Blazer Exhibits & Events’ Post

### Trade Shows: The Unexpected “sell me if you can” LOL! It's surprising how, when you build a booth at a trade show, most visitors are actually trying to sell you something. The number of targeted visitors interested in buying your products or services is significantly smaller. Exhibition organizers have no solutions for this problem—no targeted matchmaking of buyer visitors for exhibitors, which is the very reason companies invest in such expensive participation and booth construction.

Freeman released their Q2 Trends Report, which focuses on exhibitors this time. There were a couple of things that stood out to me. Here's 1:   "Offer predictable exhibitor packages: Help exhibitors feel confident about their event spend and their return by offering tiered, all-inclusive pricing. … Consider offering packages that include more than just exhibit space and align with other event goals, like networking and sharing thought leadership."   This one surprised me, and I'd love to dig more into this in the future.  I understand that exhibitors want to know what they're paying up front. This goes especially for smaller exhibitors who have less budget and may be less experienced at exhibiting (and the Freeman report shows that). However, I'd like to understand a bit more about how this translates to larger packages such as exhibit space AND sponsorships and what that could look like. I'm all for aligning with those other goals.  This is something that I feel like I'd like to research, for sure. Anyone have thoughts about this? Let's discuss! #expohall #eventprofs

Tip of the Day for Trade Show Exhibitors: Maximize your booth's impact by monitoring and adapting to attendee behavior in real-time. Pay attention to the aspects that attract the most attention and those that are overlooked. Stay flexible and be prepared to make adjustments on the fly. By repositioning displays or tweaking your approach, you can better engage visitors and optimize your booth's effectiveness. #TradeShowTips #EventMarketing

🚀 Ready to take your Expo West experience to the next level? Join us for an exclusive webinar session on March 4th at 12:00PM EST: “How to Maximize a Trade Show”. With +12 years of insider trade show experience packed into just 1 hour, this webinar is your key to unlocking the full potential of Expo West. Whether you’re a seasoned exhibitor or attending for the first time, we’ve got expert strategies and insider tips to ensure you get the most out of the event. Don’t miss out on this opportunity to gain valuable insights and make your mark at the show! Here’s what you’ll learn: 🔑 Secret 1: Maximize your interactions with each client in seconds. 🔑 Secret 2: Gain brand awareness strategically through trade shows. 🔑 Secret 3: Increase revenue or attract investors with booth optimization. Ready to elevate your Expo West game? Send me a message with the word ‘WEBINAR’ and I’ll send you the registration link to secure your spot! #ExpoWest #TradeShowSuccess #PublicityForGood

Want to know why exhibiting at trade shows and expos is a game-changer for your brand?🌟 From generating leads to boosting visibility, these events offer incredible opportunities to take your business to the next level. Check out our latest blog where we break down 12 reasons why your business needs to be at the next big trade show! Read more here ➡ https://lnkd.in/etpcHEpw #expoevents #tradeshowevents #markertingtips #eventmarketing #businessgrowth

Companies not registered as exhibitors are showing products near ISE conference center: By Florian Rotberg, Invidis. Both legitimate exhibitors and freeloaders are showcasing their solutions outside of Fira Barcelona in surrounding hotels and extraordinary locations. A trend that makes ISE visits more complicated. Many digital signage market players not present at ISE organize customer conferences and product presentations in neighbouring hotels around the exhibition center. Without the […] #DOOH #digitalbillboards #digitalsignage

As we come into a new year, many of you will be exhibiting for the first time or maybe you are seasoned exhibitors. Either way these small simple tips may help. If you need any help or just want your team trained on how to exhibit even better, get in touch at any stage… [email protected] #Exhibitions #ExhibitionsWork #EventProfs #exhibitiontraining

At a time of rising costs, it can be difficult for smaller businesses and large corporations alike to decide whether exhibiting at a trade show in 2024 is worth it (spoiler: it is) This handy article provides a list of pros and cons to help you and your brand determine whether its right for you. Check it out at the link below: https://lnkd.in/enTMuh8r

Companies not registered as exhibitors are showing products near ISE conference center: By Florian Rotberg, Invidis. Both legitimate exhibitors and freeloaders are showcasing their solutions outside of Fira Barcelona in surrounding hotels and extraordinary locations. A trend that makes ISE visits more complicated. Many digital signage market players not present at ISE organize customer conferences and product presentations in neighbouring hotels around the exhibition center. Without the […] #DOOH #digitalbillboards #digitalsignage

Are you exhibiting, or planning to exhibit at the VCC Valley Chamber of Commerce Business Expo? We are offering a 5% discount to all exhibitors on all items on our website to obtain the perfect give away for your stand. 5 Reasons giving away a branded gift at your expo stall can make a difference to your brand: 1. Brand Visibility: Branded gifts serve as tangible reminders of your brand, helping to keep your company top of mind long after the expo has ended. 2. Positive Associations: Giving away branded items creates positive associations with your brand, fostering goodwill and increasing the likelihood of future engagement or business. 3. Increased Reach: Recipients of branded gifts may use or display them in various settings, extending your brand's reach to new potential customers beyond the expo. 4. Differentiation: In a crowded expo environment, offering branded gifts sets your booth apart from competitors, making it more memorable to attendees. 5. Promotional Opportunity: Branded gifts can serve as additional promotional materials, carrying your brand's message, logo, or contact information, further reinforcing your marketing efforts. Browse our website here - www.wildzebra.com.au or contact Sunél before 27 February to find that perfect gift for you - [email protected]. #VCC #VCCBusinessandNetworkingExpo #BrandedGifts #MarketingTips #wildzebramarketing