Blind Ferret’s Post

Frans de Groot Does this sound somewhat familiar? “They have the same priorities and are using the same data to drive insights,” he said. Do you think Doug VandeVelde is familiar with #bitsing? Remember what Bas Ambachtsheer had to say about #bitsing while he was CEO of Saint-Gobain Weber Beamix? “It actually doesn’t matter anymore whether you’re on the marketing or sales side, or in production and innovation, you all speak the same language, you understand what is meant and you also see the effects of the work of others on your own part of the business. The interactions between the various disciplines are suddenly far more linked to each other and have become almost visual for the people in the various departments, particularly in Sales, Marketing and After Sales.”   “Because you have better, shared understanding of what the other person is doing, and why you are doing these things. There is also more readiness on all sides to work with each other and help each other. So what we deliver is now seen as the product of everyone’s efforts, which also has a motivating effect. This, in turn, creates more commitment and better performance – and so you have almost a virtuous cycle.” “.....in Marketing and Sales we are more targeted in our approach. We’ve experienced distinct advantages in both these areas. Now that Marketing and Sales give more consideration to what we have to do, it’s become noticeably easier to communicate their expectations to Production and Logistics.” Mike Visser Noel Quinn Bert van den Hurk Ron Immink Alexander Faber

Day 5 of 100 days great marketing ideas. Today we shall learn about the nuances of withdrawing your products from the market and how can this be a strategic move towards success. Heinz the world famous condiments brand which was once to withdraw it's Salad cream now invest heavily on the same product and raking in millions through it. https://lnkd.in/dQxJS4_N #marketing #marketingideas #greatmarketingideas #brintmarketingsolutions #heinz #marketingconcepts #marketingcasestudies #casestudies #productwithdrawal

It is so true that “Iconic brands are expected to act at all these levels, to have a role in the society not just the life of the individual consumer.” It echoes the article I read today about social initiatives by David Aaker as every brand needs to have a purpose to bring an impact on society and a broad audience. #brand#culture#marketing

In the fast-paced world of packaged foods, standing out in the crowded FMCG market is more important than ever. With consumers prioritizing convenience, the demand for snacks, beverages, and ready-to-eat meals is on the rise. However, the key to success lies in an effective digital marketing strategy. Today, purchasing decisions are heavily influenced by online research and social media. Brands that excel in the digital space not only enhance their visibility but also build lasting loyalty and trust with their customers. By leveraging digital channels, we can create authentic connections that drive both online and offline sales. Let's embrace the power of digital marketing to elevate our brands and meet the evolving needs of today’s consumers. #DigitalMarketing #FMCG #PackagedFoods #BrandStrategy #ConsumerEngagement #Ecommerce #SocialMediaMarketing #BrandAwareness #Goybo #FoodIndustry #MarketingStrategy #CustomerExperience #ContentMarketing #BrandLoyalty #ConvenienceFoods https://lnkd.in/dz-E_Gz6

Plant-based food brands are campaigning for more brand awareness at the grocery store level. They believe that, if more consumers knew about their products, more of them would buy, try, and repeat buy. You can read more about it here: https://bit.ly/3FAzJTg #PlantBased #PlantBasedProtein #PlantBasedFood #FoodAndBeverage

In the fast-paced world of packaged foods, standing out in the crowded FMCG market is more important than ever. With consumers prioritizing convenience, the demand for snacks, beverages, and ready-to-eat meals is on the rise. However, the key to success lies in an effective digital marketing strategy. Today, purchasing decisions are heavily influenced by online research and social media. Brands that excel in the digital space not only enhance their visibility but also build lasting loyalty and trust with their customers. By leveraging digital channels, we can create authentic connections that drive both online and offline sales. Let's embrace the power of digital marketing to elevate our brands and meet the evolving needs of today’s consumers. #DigitalMarketing #FMCG #PackagedFoods #BrandStrategy #ConsumerEngagement #Ecommerce #SocialMediaMarketing #BrandAwareness #Goybo #FoodIndustry #MarketingStrategy #CustomerExperience #ContentMarketing #BrandLoyalty #ConvenienceFoods https://lnkd.in/dtgQ4ddK

https://lnkd.in/gGPa4JWW CONSUMER PACKAGED GOODS General Mills To Keep 'Foot On the Pedal' With Marketing Investments by Erik Oster , March 22, 2024 In reporting its earnings for fiscal Q3 2024, General Mills indicated its marketing investments wouldn’t be slowing down any time soon. While the company reported organic net sales were down 1% YOY, the company had previously stated it doesn’t expect to return to sales growth for the year, and General Mills CEO Jeffrey Harmening characterized the results which included a 25% increase in operating profits -- as positive. “General Mills’ strategic focus on brand building, innovation, and in-store execution contributed to improved volume and market share trends in the third quarter,” Harmening said in a statement. On an earnings call with investors, Harmening acknowledged one area where the company had struggled: pet food. He acknowledged difficulties in returning to growth in the wet food and specialty categories, citing the need for improved messaging for one brand in particular. “We need to get back to advertising [Blue Buffalo] Wilderness with a message that’s going to resonate [with] consumers,” he told an investor on the call. “We’re working on that now. That’ll be important.” One area where General Mills’ #marketing strategy does appear to be working? Breakfast, cereal and granola bars. The company reported that Nature Valley was growing market share in the category, citing successful product innovation. Later in the call, General Mills CFO Kofi Bruce addressed a question related to whether #mediainvestments were lower for fiscal Q4, responding, “No … one of the things that worked really well … is that we have continued to invest behind our brands at a mid-single-digit rate.” He added: ”From where I sit, we’ll continue to keep our foot on the pedal. I don’t expect a material change. So I’d expect to round the year out somewhere in the mid-single-digit range of increase on our media [spending], which will put us comfortably ahead of our top line expectations.”

Explore how Richard Montañez recognized an unmet need in the snack market and capitalized on it, we dissect the art of problem identification in marketing and its role in driving successful innovation. Read Full Article At : https://lnkd.in/gdyFm72n #MarketingInnovation #SuccessStory #FlaminHotCheetos #akshatsinghbisht #akshat

Private label is eating the world. Every week, I’m consistently hearing from brands that retailers own-brand strategy is taking more and more share and shelf space. Roger Jackson recently made a good point on the topic - “private label can be at its best when it reinforces the overall retailers proposition”. In Australia, the leading supermarket Coles just rolled out their new private label brand “Simply”. The Simply brand has been an immediate viral hit, but perhaps not for the right reasons. Savvy shoppers were quick to note that the rebrand included changes to their favourite products - like “ice cream” being relabelled “frozen treat” due to the water content. I can’t help but think this is not aligned to their overall proposition. Personally, I toggle between being impressed by new private label innovation, whilst also being appalled by it. One thing is for sure though, private label will only become more prevalent. I'm curious, how is private label impacting your category? ~ I write about marketing in FMCG every weekday, follow me @ Brent Vrdoljak for more!

Did you know how Kellogg Company promoted its cereal. Lets find out today: The unveiling of Kellogg’s Frosted Flakes’ Tony the Tiger campaign marked a watershed moment in the realm of advertising ingenuity and strategic branding. Far transcending the mere promotion of a breakfast cereal, the campaign epitomized a nuanced philosophy—an ethos underpinned by vibrancy, encouragement, and an unwavering commitment to exuberance. At its core, the campaign’s succinct yet impactful slogan, “They’re grrreat!” encapsulated Kellogg’s endeavor to carve out a distinctive foothold in the market landscape, one that surpassed the realms of conventional consumerism to resonate profoundly with cultural sensibilities. Through a meticulously orchestrated convergence of television broadcasts, print media placements, and towering outdoor displays, the campaign placed Tony the Tiger as its central figure—a beloved icon exuding charisma and espousing the virtues of energy and zest for life. Tony the Tiger, through his dynamic persona and infectious enthusiasm, transcended the realm of mere mascotry to become a symbol of inspiration. His ubiquitous presence on cereal packaging and promotional materials not only elevated the brand identity of Frosted Flakes but also imbued the product with a sense of joyousness and positivity, resonating deeply with consumers.   The Tony the Tiger campaign heralded a pivotal juncture in Kellogg’s corporate trajectory, symbolizing a revitalization of its identity and laying the groundwork for enduring consumer appeal. Beyond its role as a marketing initiative, it assumed the stature of a cultural touchstone—a beacon for individuals seeking to commence their day with a cereal that encapsulated the essence of enjoyment, flavor, and vitality.   In retrospect, the enduring legacy of the Tony the Tiger campaign transcends its initial commercial triumphs. It serves as a testament to the potent impact of narrative storytelling in shaping consumer perceptions, fostering emotive connections, and reshaping the commercial landscape. Kellogg’s strategic initiative not only redefined the contours of cereal advertising but also underscored the transformative potential of infusing everyday products with a sense of enthusiasm and positivity—an essential proposition in a consumer milieu yearning for moments of delight and gratification. #food #fmg #recruiter #recruitment #talent #marketing #casestudy #usa #opportunity #learn Read full case study at : https://lnkd.in/ggDe3kju