Data from BloombergAiQ shows that the sustainability mindset has shifted, with an increased focus on how to adapt versus combat, and invest in tangible, pragmatic solutions that enhance the human experience. This Monday in Cannes Bloomberg Media will convene a cross-industry group of leaders for "Getting Where We Need to Go: Sustainable Advertising." This panel will discuss the crucial role of marketing and media in making environmentally conscious decisions across the advertising value chain, and the resulting reputational and commercial benefits. Panelists include: Fiona Morgan, Chief Purpose Officer, SailGP Ollie Joyce, Global Chief Transformation Officer, Mindshare Brenda Tuohig, Chief Commercial Officer, Scope3 Jonathan Adashek, CCO & SVP, IBM Lizzy Burden, UK Correspondent, Bloomberg TV (Moderator) Visit our Bloomberg Media @ BOBO event site to register: https://lnkd.in/eez8RNxt If you'd like to attend any private sessions, email [email protected] and we will follow up shortly. #GoodBusiness
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Chief Marketing Officer & Strategic Adviser | Building Powerful Brands, Strengthening Customer Relationships & Realising Market Ambitions
The ethos “a brand is what a brand does” has never been truer. Consumers, customers, and employees will continue to raise the bar on how they expect organisations to behave and will respond swiftly with their choices. This direct link between brand value, brand strength and reputation health is highlighted in this Mumbrella article on Sefiani's PR predictions for 2024, with an apt warning that “organisations who ignore this reality will do so at their peril.” I would urge more organisations to embrace authenticity and transparency, building trust and value in their brand and in the market. #2024predictions #communications #brands #reputation
President ANZ & Reputation Counsel, Australian PR Leader of the Year, Australian PR Agency of the Year - Midsize, Sefiani
Here are our Sefiani Predictions for Communication, Brands and Reputation in 2024. We think it's going to be a transformative year on many fronts, with technology and AI impacting and influencing more than ever, the way we convey, measure and predict outcomes of communication. With this backdrop, businesses need to stay attuned to the latest innovations and societal expectations to build trust and brand value. Our six predictions are: - Reputation management will be more important than ever, AI will be used for predictive analysis, and we'll see more CEOs stepping up to the plate in a crisis - The AI conversation will evolve and communications roles will become more fulfilling and high-value - As democracy faces its 'biggest test' globally, brands may feel pressure to pick a side and fake news and misinformation will proliferate - Sustainability communicators will have to work harder and smarter to influence consumer behaviour and choices - Consumers will continue to demand greater transparency and authenticity from brands - Corporate jargon will decline and (hopefully) be replaced by unambiguous communications to build engagement with and advocacy by employees. Thanks Mumbrella for running the story. We'd love to hear your predictions too. #2024predictions #communications #brands #reputation
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Our latest report looks at some of the top coverage of topics such as Artificial Intelligence, sustainability, and DEI, and how brands are being pulled into conversations about them. What you'll learn in the report: 📌 The top articles about Artificial Intelligence 📌 How brands are pulled into inflation coverage 📌 The sustainability initiatives that have resonated with the public
Shrinkflation to sustainability: The biggest societal issues facing brands in 2024
https://www.newswhip.com
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Pulsar and Isentia released this insightful report on sustainability and it’s a must-read if you're in the space! 🌿 The report delves into how sustainability has become a focal point for legislators, the media, and audiences alike, especially in the wake of the pandemic. It highlights how views on the topic have become polarized and politicized, further complicated by the emerging cost-of-living crisis. It underscores the increasing expectations on brands and institutions to uphold higher standards in their messaging and actions. For professionals in the PR & Comms space, understanding the discourse around sustainability, potential pitfalls like greenwashing, and the audiences receiving this messaging is more crucial than ever. The report provides valuable insights for crafting tactical responses and long-term communication strategies. It covers: - Trends in the sustainability conversation - The reputation of brands & industries - Greenwashing & misinformation - The audiences of sustainability - How sustainability is spoken about Definitely worth your time if you’re interested in the evolving landscape of sustainability! 🌍
Sustainability - it’s one of the biggest, and most discussed, concepts of our time. Over 20 pages of dataviz, we explore how the media and different audiences discuss the topic - from greenwashing & brand reputation to misinfo & media habits. 🔗 https://lnkd.in/gWHeiVHa
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Founder of the Institute for Real Growth. Helping companies pivot from shareholder primacy to value creation for all stakeholders by driving more Humanized Growth. Offering Executive leadership and in-company programs.
We are excited to kick off the CMO Think Lab to shape the future of sustainable growth! In partnership with the United Nations Global Compact, we are bringing together a distinguished group of Chief Marketing Officers to discuss the challenges, opportunities, and needs facing global marketing leaders in sustainability. Learn more about the CMO Think Lab (https://buff.ly/4aK052o) and see who’s participating (https://buff.ly/3Vf9V7D ). Together we will be tackling challenges, seizing opportunities, and crafting a roadmap for sustainable growth and positive impact. Check out the link below for more details. https://buff.ly/3VfacHH #CMOThinkLab #SustainableGrowth #InstituteforRealGrowth #IRG
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Marketing Strategist | Business Consultant | Creative Director | MBA | Writer | Cynically Optimistic Climate Communicator
The Sustainable Media Summit from Horizon Media is fast approaching! Integrating sustainability into your operations is no longer just a box you can check - it's an imperative being demanded by consumers, shareholders, employees, and governments. Your ability to reframe your stakeholders' perceptions of value around sustainability will open new growth opportunities in addressable markets worth trillions of dollars. On May 23 some of the leading voices in marketing, media, and sustainability are coming together at the Horizon Media offices in NYC to discuss how to reach this consumer set, how to recognize greenwashing, reframing your narrative for sustainable development, and building a carbon-neutral media supply chain. If you are a #B2B or #B2C #enterprise, #SMB, and #startup #executive or #director in #marketing or #media and you value #sustainability in your work, organization, and #communications then you don’t want to miss this. We have a very limited number of seats left! If you’re in the room you’ll hear from: Mary de Wysocki, Chief Sustainability Officer at Cisco Jonah Smith, VP of Environmental Social Governance Strategy & Programs at IBM Ann Tracy, Chief Sustainability Officer at Colgate-Palmolive Peter Land, Professor at NYU Stern School of Business and former CSO at DICK'S Sporting Goods Dan Slagen, Chief Marketing Officer at Tomorrow.io Jay Altschuler,, SVP of Global Media at Mastercard Maher Nasser, Director of the Outreach Division at the United Nations Matthieu Salvignol, CEO & Founder at OUTSEE and former US Country Manager at Vejas Giovanni L., VP of Global Retail Development at Rothy's And a lot more See the full speaker list, the day’s agenda, and register to join us at summit.horizonmedia.com A special thanks to our partners at TransUnion, Magnite, and SeenThis for helping make this all possible!
Sustainable Media Summit | May 23, 2024
summit.horizonmedia.com
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🌍 Spotlight on sustainability in media 🎥 Derek Powell, CSCP and Fady R. shared insights from our third annual Emerging Media Tech Survey at "Sustainability in Media 101," offering perspective into the transition toward a sustainable future in M&E. From innovative strategies to pressing challenges, their contributions spark vital conversations on building a greener media landscape. Explore their perspectives in The Flint's recent coverage ➡ https://hubs.la/Q02xhz6w0 ♻️Learn more about the findings from our Emerging Media Tech Survey and how M&E companies are leveraging emerging technologies for decarbonization: https://hubs.la/Q02xhspD0 #SustainabilityInMedia #MediaInnovation #VirtualProduction
Sustainability in Media 101 event prepares broadcasters for the future - The Flint
https://theflint.media
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Sustainability Strategist ¦ Empowering Organisations to Drive Innovation and Create Positive Impact in the World ¦ Startup Mentor
Concerned about the growing gap between sustainability reporting and actual innovation? We're not alone. EdenLab's recent survey reveals that many sustainability teams are struggling to balance the demands for reporting, like the new CSRD, with the need for real, transformative change. It's time to shift the focus from measuring impact to driving it. Let's move beyond surface-level sustainability and embed it into every aspect of our businesses. #sustainability #innovation #CSR #climateaction
In a hole? Let's build a ladder. We need to rebalance the energy of the sustainability community and the companies they work for towards more fundemental innovation and transformation. Join Mike Barry Tracey Herald and the EdenLab team as we build a collective to speed this up! First, check out this really provocative post from friend of Eden Mark Bjornsgaard of Deep Green who writes that 'Most businesses are not hardwired for disruption'. Mark makes a brilliant case for sustainability leaders and businesses to be forensic, defining precisely what sort of #SustainabilityInnovation they really need. He says 'businesses should make a distinction between "operational substitution", "core substitution" and "core innovation".' Today we're also highlighting a brilliant piece by Jeremy Mathieu who is Head of Sustainability at ITV (the largest commercial broadcaster and streamer in the UK). 'We need to start thinking about what will come next, and how we can imagine a regenerative world.' 'None of this is easy or straightforward! This report is an important reminder that the demands on sustainability professionals are constantly increasing and that we have to keep shaping our roles as we go along.' 👈 the job must evolve! Q. What do you think? What two or three killer ideas do you have to help refocus everyone on innovation over measurement? You'll find the links to both of these posts and to the original research in the comments below. You'll also find a call to action where you can sign up to be part of developing an industry wide playbook for innovation
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Bringing Industrial Stories to a Global Stage | Meaningful Business Development | International B2B Marketing Strategy | Driving Growth & Client Success
The world is watching, and audiences are increasingly discerning, seeking companies that not only deliver exceptional solutions, but also uphold a commitment to environmental responsibility. Communicating sustainability initiatives is a strategic imperative. Why? Because audiences are no longer passive consumers; they are PROsumers - advocates for change, continuously reflecting feedback into your products and developments. Effectively articulating your sustainability actions not only enhances brand reputation, it also lays the groundwork for future-proof innovation thats cuts through the noise and attracts the attention of partnerships built to last. Sustainability communication is a hugely powerful tool for differentiation. In a matured industry historically scrutinized for its environmental impact, showcasing actionable steps to sustainability sets you apart as global leaders in responsible business practices. Most opportunities come to pass, they do not pause. Let's seize this opportunity to amplify your sustainability narrative, bringing your stories to the world. Shoot me a message and let’s set up a call to discuss how we can support your company's future: [email protected] We will not only empower you to communicate your news, but together we will also drive meaningful change in the industry. #Sustainability #MarketingForChange #PlasticsAndChemicals #EnvironmentalResponsibility
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This is such an intelligent, well-thought, large scale, innovative business venture and model for existing businesses and for non-profit organizations. The article is a must read and a must trigger for more such developments. Most importantly, it conveys three key messages: 1. That developing feeling and emotions for nature is at the heart of environmental sustainability. It ignites engagement far more than rules, laws or obliged duty. 2. That policies need to take the next, more effective step and push for: Be Proactive, Do Good, and make a business model of it. Do No Harm is essential but not sufficient for motivated engagement. These key concepts are as key for reimagining education. Education is the best means for parallel large scale impact, by becoming the motor for positive, proactive engagement on students, teachers and parents for several urgent societal goals, of which overcoming violence and connecting once again to nature. Thanks IMD for sharing. Our mission and vision at Fondation Graines de Paix: we invite to develop positive peace, that is: positive peace in #society and positive peace with #nature. And we do this by awakening emotional and discernment skills within the curriculum. #engagement #emotionalcompetencies #environment #positivepeace
The business of nature Many believe that business growth inevitably harms nature and communities, but must it be so? What if nature conservation became central to a thriving business model? This is the core question that Internet of Elephants, a Kenyan social enterprise founded by Gautam Shah, seeks to address. “I wanted to build a business that helped nature,” Shah affirms. "Carbon neutrality, meeting ESG compliance requirements, or setting up CSR divisions and corporate foundations are all necessary measures for companies to pursue. But this sets a low ambition for the power that companies have on planetary goals. The strongest assets that companies have are their brands, customers, and power to reach people”. On #IbyIMD, read an insightful interview between Shah and Adrian Dellecker, Senior Researcher and Writer at IMD, to uncover the company's mission, Shah's entrepreneurial journey in service of nature, and the promising future ahead: https://bit.ly/3yudbDl #IMDImpact #Sustainability
Leveraging business for nature conservation
https://www.imd.org/ibyimd
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We are thrilled to have started our first Sustainability Summit in Paris with a captivating keynote session by David Wynn, Cority's Director of Product Marketing – Sustainability. David's insightful presentation delved into various hot topics of sustainability, discussing key trends, challenges, and strategies. Some highlights include: 🌱 Market Trends and ESG Challenges: We explored how current market trends and ESG challenges are shaping the business landscape. 💡 Materiality Matters: David emphasized the importance of identifying the most significant impacts and how this influences our sustainability strategies. 🔍 The Three Data Lenses: We took a closer look at data through three lenses: performance, quality, and coverage. Understanding data from all these angles is vital for data-driven sustainability decisions. 📈 Key Market Trends: We delved into the ever-changing world of sustainability trends, including Scope 3 emissions, the relationship between EHS and ESG, and how collaboration can make a real impact on change and regulatory compliance. 🤖 Tech in Sustainability: David highlighted how embedding technology into processes is a game-changer for sustainability. #sustainability #esg #sustainabilitysummit2023 #corityconnecteurope #cority #empowerbetter
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