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Adobe released online shopping data for the first four months of 2024, covering the period from Jan. 1 to Apr. 30, 2024. Based on Adobe Analytics data, the report provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85% of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online. E-commerce growth remains resilient Consumers spent $331.6 billion online from Jan. 1 to Apr. 30, 2024, up 7% year-over-year (YoY). The growth has been supported by stable spend in discretionary categories including electronics and apparel, along with a continued surge in grocery shopping online. Adobe expects the first half of 2024 to drive over $500 billion in spend online, representing 6.8% YoY growth. Read more: https://lnkd.in/gAwrN7Eh #IndiaTechnologyNews #Adobe #Ecommerce #OnlineShopping #ConsumerBehavior #DigitalCommerce #RetailTrends

📈 Check out this Adobe Analytics prediction: Prime Day was anticipated to drive a record $14 BILLION in online sales for US retailers this year 🛒📚 #PrimeDay #ecommerce #AdobeAnalytics

The latest Adobe Analytics data reveals a remarkable trend in consumer behavior, with a record-breaking $12.7 billion spent online during Amazon's Prime Day event, marking a +6% increase this year. This crazy surge in e-commerce activity is a testament to the evolving landscape of retail and the growing confidence consumers have in online shopping. As professionals in the digital space, it's crucial to stay ahead of these trends and understand them. From competitive discounts to the convenience of 'Buy Now, Pay Later' options, all these factors contributing to the growth offer valuable insights for businesses looking to thrive in the digital economy. You should check out the amazing post they did at https://lnkd.in/evNMjG5d

🚀 Unlocking the Power of Data-Driven E-commerce Decisions! 🛒 Dive into our latest article where we explore the integration of advanced analytics in driving impactful e-commerce strategies. From understanding customer behavior to optimizing product offerings, discover how data fuels success in the digital marketplace. Read more here: https://lnkd.in/dJ8PVTgG #Ecommerce #DataAnalytics #DigitalStrategy 📊✨

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According to a report from Adobe Analytics, e-commerce spend grew by 7% year over year to $331.6 billion in the first four months of the year due to consumers seeking cheaper items online vs. in-store: https://lnkd.in/gZVbX2aK #marketingandadvertising #ConsumerBehavior #RetailTrends #EcommerceInsights

Shopify's built-in Analytics tool offers crucial insights into your sales, customers, products, and more.  Accessing these reports is very easy: You can easily access all the reports by: ✨ Selecting Analytics, then Reports inside the Admin Panel ✨ Browse the list of pre-made reports or create custom ones  ✨ Filter reports by relevant data fields for detailed insights. ✨ Compare data across different time periods with ease. Shopify makes it simple to get a comprehensive view of your data at a glance. Have you tried #ShopifyAnalytics yet? 📢 #eshopgenius #shopify #shopifyexperts #shopifydevelopers #shopifydevelopers #shopifyplus #analytics #insights 

ADOBE PREDICTS $14 BILLION IN PRIME DAY SALES - Adobe forecasts Prime Day sales to reach $14 billion, up 10.5% YoY, driven by discounts up to 22%. - Day 1 expected to hit $7.1 billion, making it the biggest mobile shopping day of the year. - Strong back-to-school spending anticipated, with early July sales up 80% compared to June. - Buy Now Pay Later services projected to drive over $1 billion in sales during Prime Day. - E-commerce spending has surpassed $500 billion in 2024, growing 7.4% YoY. 📖 Article by adobe: https://lnkd.in/gWdYFUE6 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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Exciting E-commerce Spending Trends for 2024 from Adobe... Adobe Analytics reports a significant 7% YoY growth in U.S. e-commerce, reaching $331.6 billion in the first four months of 2024! 📈 Key highlights: Consumers Opt for Cheaper Goods Online ---------------- Inflation has led to shoppers buying cheaper goods across major e-commerce categories: - Personal care: up 96% - Electronics: up 64% - Apparel: up 47% - Home/garden: up 42% - Furniture/bedding: up 42% - Grocery: up 33% Buy Now Pay Later (BNPL) Boom ---------------- Consumers have continued to embrace BNPL, with it expected to drive between $81 billion and $84.8 billion in 2024, putting YoY growth between 8% and 13%. Mobile Shopping Surges ---------------- - Mobile devices accounted for $156.9 billion in online spending for the first 4 months of 2024, marking a 9.8% YoY increase. - In the 2023 holiday shopping season, revenue share from mobile surpassed desktop for the first time at 51%. Adobe's report provides the most comprehensive view into U.S. e-commerce by analysing commerce transactions online, covering over one trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories. “In an unpredictable economic environment, the latest data shows continued resilience in the digital economy," says Vivek Pandya, Lead Analyst, Adobe Digital Insights. Don’t miss out. Take advantage of this growth now by optimising your e-commerce operations. Get Comestri — a full-service e-commerce platform that automates tasks, enriches and manages data, connects and centralises channels, and provides comprehensive real-time fulfilment features https://lnkd.in/gTXFzva9 Full report: https://lnkd.in/eDnuBk42 #ecommerce #Adobe #onlineshopping #digitaltrends #BNPL #analytics #results #saas #platform #OMS #PIM #inventory #automation #data #retail #retailonline #stats