Blue Star Design’s Post

B2B writing is a unique challenge, but here are just a handful of strategies we at Blue Star implement to help you succeed:

The new Google Analytics seems to be confusing everyone—especially when the performance and stats don’t match other platforms. Here’s why there are data discrepancies between GA4 and UA, and whether or not you should be worried: https://buff.ly/3XcSs0X

Complexity is a productivity killer. Here are the 5 common pitfalls that invariably contribute to project complexity, delay and even failure:

Here’s everything you need to know about the Zoom Out/Zoom In strategy: https://buff.ly/4bKtXga This strategy covers everything from what your relevant market or arena will look like 10-20 years from now, to identifying the 2-3 immediate initiatives that have the greatest impact in accelerating movement.

Avoiding greenwashing is not difficult, as long as a company stays true to its word and follows its plan accordingly. Here’s the guide we like to follow:

Everyone wants a their new site up ASAP. Using an agile development process creates a steady workflow and will get a site launched faster. Here are 12 reasons why we are on board with that decision:

Instead of throwing as many keywords as possible into a page, consider the primary keyword as the topic of a book, while secondary keywords become the subtopics. Here’s what forms part of our strategy:

While Google is constantly tweaking their search engine algorithm, here are some fundamental strategies on how to improve your organic search engine rankings:

The biggest downfall of putting lead quantity over quality is that not all leads are created equal. Here’s why you need a team that focuses on lead value rather than volume:

Harnessing the power of content to drive your business forward can establish your brand as an authority in your industry and set yourself apart from the competition. Learn all you need to know about the power of content, and how it can transform your business: