Blue Wheel’s Post

Please join us congratulating Lindsay Kean on her recent 3-year work anniversary at Blue Wheel. If you haven't had the pleasure of working with Lindsay who is our VP of Creative Services then you're missing out! Lindsay started her journey at Blue Wheel as Sr. Director of Creative and really helped shape our existing creative vision into something that is scaleable, creates a really good product that ties our omni-channel clients together and has shown at least 100% department YoY growth since she came onboard. Lindsay is gifted with the ability to manage a very numbers driven and analytical department on the admin side while still flexing her creative muscles to drive amazing quality creative for our clients. We are so lucky to have her on our team and we're a better company for it. She especially embodies YHTWWN, OC&D and Do the Work from a core values perspective. Congrats, Lindsay!

Amazon has recently released new tools within the Opportunity Explorer, designed to help sellers gain better insight into how existing product types are performing. Sellers who are looking to develop new products or expand their offerings on Amazon should take advantage of these new tools available. Read our latest Marketplace Update for more details ➡ https://lnkd.in/gBy88vtk #AmazonSellers

If you didn't get a chance to tune into Lisa Wendland, MBA's recent session on Personalization and Perfecting the Art of Product Launches, you're in luck - you can now watch it on-demand! Check out the full recording here ➡ https://lnkd.in/gVxQCAvS #emailSMS #lifecyclemarketing

It's confirmed, #PrimeDay is coming July 16 & 17! Ensure you're prepped and ready to succeed on Prime Day with these tips: ✔ Create demand ✔ Launch ad campaigns early ✔ Focus on brand awareness ✔ Prepare a sufficient ad budget ✔ Keep it going... Have questions on how we can help? Reach out to our team! https://lnkd.in/gpRZrpgG #AmazonPrimeDay #AmazonSellers

Today marks Brad Bullock's 3 year anniversary with Blue Wheel! Brad has brought so much to the marketplace ads team since making the switch early last year, including his amazing work ethic, Amazon expertise, analytics skills, and unparalleled attention to detail! He exemplifies so many of core values and pushes for nothing but the best for his top-tier clients. Happy anniversary, Brad and cheers to many more!

With US ad spend expected to reach $30.1 billion on CTV advertising this year alone and as more viewers switch to watching content on streaming devices, eCommerce brands have an opportunity to reach their target audiences more effectively. 🌟 Curious about the benefits of CTV advertising and how you can engage viewers with immersive, interactive ads? We're covering that in our latest blog as well as how to leverage Amazon’s Streaming TV ads and targeting audiences using AMC. Plus, discover how we helped brands like Ariat and Jack Black achieve remarkable results with innovative ad strategies. 🚀 Read more about how your eCommerce brand can benefit from CTV advertising ➡  https://lnkd.in/guste6UE #CTVAdvertising #ConnectedTV #StreamingTV

As we move towards a cookie-less future, gathering first-party data through alternative targeting methods as well as building direct relationships with customers will become even more important for brands. Check out some steps Eitan Reshef outlines in his recent post to ensure brand readiness ⤵ #cookielessfuture

We are excited to recognize Lisa Wendland, MBA's 3 year anniversary at Blue Wheel! If you don't know about Lisa's journey at BW she started as our Director of Marketing. As she immersed herself in our company and the services we provide, she acknowledged that we did not offer any kind of email/sms services which would stunt our growth as we continued to position the company as an omni-channel provider. We launched the lifecycle department (with her sitting as Dir. of Lifecycle Marketing) in the heat of Q4 2022 and the department has seen an average of 50% growth YoY. Lisa is a person who leads by example is never afraid to do the work, organize conquer & deliver and always wants what's next. We are excited for how this team and department will grow over time. Congrats, Lisa!

Have you checked your Amazon Brand Store Quality score yet? 👀 A newly released feature lets brands get better insight into how their stores perform! Discover whether your brand stores are rated high, medium, or low quality, and gain valuable insights and recommendations to boost your growth on Amazon. 📈 Learn more in our latest Marketplace Update ➡ https://lnkd.in/gvZsRmsf