Amazon has recently released new tools within the Opportunity Explorer, designed to help sellers gain better insight into how existing product types are performing. Sellers who are looking to develop new products or expand their offerings on Amazon should take advantage of these new tools available. Read our latest Marketplace Update for more details ➡ https://lnkd.in/gBy88vtk #AmazonSellers
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Please join us congratulating Lindsay Kean on her recent 3-year work anniversary at Blue Wheel. If you haven't had the pleasure of working with Lindsay who is our VP of Creative Services then you're missing out! Lindsay started her journey at Blue Wheel as Sr. Director of Creative and really helped shape our existing creative vision into something that is scaleable, creates a really good product that ties our omni-channel clients together and has shown at least 100% department YoY growth since she came onboard. Lindsay is gifted with the ability to manage a very numbers driven and analytical department on the admin side while still flexing her creative muscles to drive amazing quality creative for our clients. We are so lucky to have her on our team and we're a better company for it. She especially embodies YHTWWN, OC&D and Do the Work from a core values perspective. Congrats, Lindsay!
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As the clock ticks down to Amazon Prime Day, TikTok is the place to be. ⏰ In our latest blog, we're talking about how to use TikTok to prepare for Prime Day ⤵ 🔷 Why TikTok? 🔷 How to create engaging content that drives sales 🔷 Using TikTok’s measurement tools to optimize your Prime Day efforts 🔷 How to craft compelling content, use full-funnel strategies, and set up a content calendar to keep your campaign fresh and effective Read the full blog post to make the most of Prime Day with TikTok: https://lnkd.in/gWGdmQmD #AmazonPrimeDay #TikTok #PrimeDayPrep
How to Prepare Your Brand on TikTok for Amazon Prime Day - Blue Wheel
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If you didn't get a chance to tune into Lisa Wendland, MBA's recent session on Personalization and Perfecting the Art of Product Launches, you're in luck - you can now watch it on-demand! Check out the full recording here ➡ https://lnkd.in/gVxQCAvS #emailSMS #lifecyclemarketing
The Omnichannel & AI Masterclass has wrapped, but the learnings live on! Scroll through to get inspired by insights from: 🍽️ Tash Reynolds, Huel 🤖 Sara Jurmain Richter, Emarsys 📣 Kat Wray, Mention Me 🛒 Craig Hogan-Farnworth, AO 💌 Andrew Gallo, American Greetings 🦷 Jamie Schwab, Colgate-Palmolive 🍫 Diana Macia, Kellanova 📊 Don “eCommerce” Brett, The CPG View 📞 Sunny Sangha, Sinch 🛀 Naresh Krishnamurthy, Molton Brown 🏡 Mauricio Gonzalez, The Home Depot 🔄 Lisa Wendland, MBA, Blue Wheel Missed out? Don't sweat it! You can catch the sessions on-demand, watch now https://lnkd.in/eZa5yXNE #PTTMFestival2024
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It's confirmed, #PrimeDay is coming July 16 & 17! Ensure you're prepped and ready to succeed on Prime Day with these tips: ✔ Create demand ✔ Launch ad campaigns early ✔ Focus on brand awareness ✔ Prepare a sufficient ad budget ✔ Keep it going... Have questions on how we can help? Reach out to our team! https://lnkd.in/gpRZrpgG #AmazonPrimeDay #AmazonSellers
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Today marks Brad Bullock's 3 year anniversary with Blue Wheel! Brad has brought so much to the marketplace ads team since making the switch early last year, including his amazing work ethic, Amazon expertise, analytics skills, and unparalleled attention to detail! He exemplifies so many of core values and pushes for nothing but the best for his top-tier clients. Happy anniversary, Brad and cheers to many more!
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With US ad spend expected to reach $30.1 billion on CTV advertising this year alone and as more viewers switch to watching content on streaming devices, eCommerce brands have an opportunity to reach their target audiences more effectively. 🌟 Curious about the benefits of CTV advertising and how you can engage viewers with immersive, interactive ads? We're covering that in our latest blog as well as how to leverage Amazon’s Streaming TV ads and targeting audiences using AMC. Plus, discover how we helped brands like Ariat and Jack Black achieve remarkable results with innovative ad strategies. 🚀 Read more about how your eCommerce brand can benefit from CTV advertising ➡ https://lnkd.in/guste6UE #CTVAdvertising #ConnectedTV #StreamingTV
Connected TV Advertising Opportunities for eCommerce Brands - Blue Wheel
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As we move towards a cookie-less future, gathering first-party data through alternative targeting methods as well as building direct relationships with customers will become even more important for brands. Check out some steps Eitan Reshef outlines in his recent post to ensure brand readiness ⤵ #cookielessfuture
Are you prepared for the elimination of third-party cookies? ❌🍪❌ Google has restricted third-party cookies for 1% of Chrome users in January 2024 and plans to phase them out completely by 2025. This delay gives brands extra time to get ready, but you should prepare in advance to maintain an effective digital marketing strategy. I’m outlining some key steps to take to ensure readiness for a cookie-less future: ✅ Encourage your users to share their data directly with you through direct interactions and digital footprints. Develop a strategy to capture this data effectively, so you’re not scrambling when third-party cookies are no longer available. ✅ Create personalized content and experiences to build trust and encourage users to willingly share their data. Salesforce reports that 65% of customers remain loyal to brands offering a more personalized experience. ✅ Instead of relying on individual user data, place your ads on pages with content closely related to your products or services. This contextual targeting approach respects user privacy while still reaching relevant audiences. ✅ Partner with other brands or platforms to share user data, since such collaborations can help fill the gap once third-party cookies are removed. 54% of companies claim that brand partnerships generate over 20% of their total income. ✅ Look into alternative tracking technologies and solutions that aim to provide targeting capabilities without compromising user privacy. ✅ Diversify your advertising efforts across different platforms with an omni-channel approach to reduce reliance on third-party cookies. Be sure to track Google updates and adjust your marketing strategy accordingly. That way, you can effectively reach your target audience, even without third-party cookies. If you want to dig into this more, feel free to contact the team at Blue Wheel!
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We are excited to recognize Lisa Wendland, MBA's 3 year anniversary at Blue Wheel! If you don't know about Lisa's journey at BW she started as our Director of Marketing. As she immersed herself in our company and the services we provide, she acknowledged that we did not offer any kind of email/sms services which would stunt our growth as we continued to position the company as an omni-channel provider. We launched the lifecycle department (with her sitting as Dir. of Lifecycle Marketing) in the heat of Q4 2022 and the department has seen an average of 50% growth YoY. Lisa is a person who leads by example is never afraid to do the work, organize conquer & deliver and always wants what's next. We are excited for how this team and department will grow over time. Congrats, Lisa!
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Have you checked your Amazon Brand Store Quality score yet? 👀 A newly released feature lets brands get better insight into how their stores perform! Discover whether your brand stores are rated high, medium, or low quality, and gain valuable insights and recommendations to boost your growth on Amazon. 📈 Learn more in our latest Marketplace Update ➡ https://lnkd.in/gvZsRmsf
Check Your Amazon Brand Store Quality with New Insights Available - Blue Wheel
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