Brian Maihack’s Post

The team at Roblox have opened several Sr. Director roles in their Product organization, including this Sr. Director of Monetization which I've linked. This role's impact spans across the organization and focuses on Economy & Partnerships. This includes areas like ads, in-experience monetization, payments, marketplace, partnerships, and gift cards, amongst others. Platforms like Roblox are shaping how we interact as a global community and sit at the intersection of immersive media, community, and consumer experience. What an incredible opportunity for a talented commercial product leader to put their stamp on what the future of platforms looks like. If this sounds interesting and you fit the ticket, I’d be happy to connect you with the right people. (Other Sr. Director roles in the Consumer & Creator divisions are also available.)

In the months since Elon told advertisers to 'GFY,' other platforms with incredible audiences and valuable primary data have launched media networks. I’ve seen firsthand (and helped) several new platforms enter the space with drastically stronger audience relevance in key verticals, and they are happily eating X’s lunch.

Cheers to the team at Life360 on today's US IPO! It’s been a joy to get to know the team and play a supporting role in this incredible journey of growth. Special shout to James Selby Mike Zeman Lauren Antonoff Mark Goines - Congrats!

Job Alert: Vice President, Advertising Sales As an advisor, it has been a privilege to work with a partner like Life360 who have outsized ambitions for growth, a killer platform product, and a mission to improve the lives of their 66 million monthly active users worldwide. They've built a stronghold around serving families and are poised to win significant market share through their nascent advertising business. It is time to bring on a dynamic leader to spearhead scaling the business from 0 to 100+ while fulfilling their mission to serve families. If you have experience building advertising businesses, want to make a mark on the industry and are ready for your next challenge, this might be the role for you. Please apply and/or get in touch if you are interested.

Sat down with The Alexander Group's Igor Uroic discussing the various projects we co-authored to drive growth over the last few years. We talked about navigating organizations as a leader, shepherding strategy through, and more.

Incubating growth initiatives often feels like walking through a minefield, especially when you're faced by attacks from the 'corporate immune system.' How do you innovate and grow when every new initiative faces resistance from deeply rooted processes and cultural norms? I put some thoughts together on the subject and some observed best practices. 🔹What is the "Corporate Immune System" and what are the symptoms? 🔹Where across your various initiatives is this most detrimental? 🔹How might motivated executives who want the best for their customers, organization, teams and stakeholders approach the situation?

Here is a decision making methodology that can help founders and leadership teams navigate the tension between moving fast, moving smart, and moving accurate - essentially, conducting Strategy in Real Time. In this article you'll find: 🔹An introduction to 'Simple Rules' and their potential impact in organizations 🔹Various scenarios and real world examples 🔹A guide to leveraging this in your organization to help navigate complexity faster than traditional approaches 🔹And how your F*bombs are an indication you are on the right track

Great sales leadership opportunity within an innovative content management play in professional sports. Teams are platforms and they need solutions to manage their various assets and pipelines to engage with their existing fans…and win new ones.

At the end of October, after six fulfilling years, I turned the page on my PlayStation chapter. I’m founding a business with a mission to help leaders and investors in gaming, media and technology build their businesses, bring new bets to market, and grow. In a few months I’ll share more about this new venture but for now, some reflection: I had a remarkable journey at PlayStation. I built, grew and led businesses at a world leader in games & entertainment – how cool is that!? I’m so grateful to have been put in a position to guide new and emerging businesses. In my reflection of this chapter, my mind keeps coming back to the following question; How much should you utilize your heart in your leadership toolbelt? When so much of what we do is measured, distilled into inputs for rows and columns and then pressurized, it’s easy for people to lose sight of the humans around them and the responsibility to act like one. My role often involved being the person to frame the challenge or the destination, to distill complex issues, or to simply cut through the noise for the C-suite, other leaders or within my teams – there is so much noise when you are doing really challenging, hairy, ambitious things like launching and growing businesses and entering new markets. You have to earn people’s trust along the way, you can’t assume it. I focused on creating an environment of growth centered around (sometimes hammering) strong fundamentals, connecting people, unlocking ideas, and taking informed risks along a clear vision – and much of what I set out to do personally I accomplished (with the help of so so many). All the reps I got, the lessons collected, and the relationships built have been invaluable. I’m proud to have played a small part in many people’s journey. Thank you, everyone. So, back to the heart question; from my experience, I’d say you should use a heaping dallop more than you think you should, especially in a globally and digitally distributed environment. It’s okay to be vulnerable, it can be a major asset. We spend so much time working. Might as well use it to go out and try to create a positive impact with a little heart. It’ll likely create the moments you’ll carry with you after your chapters turn. Thoughts? [image credit: Midjourney & it’s interesting take on my likeness in some shoe-less, hand-warped, parallel universe of me in my new founder role]