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Time to get back into it...here's the latest episode (2) of the Middlemen! After our first chat on MFA, we go deep into identity on this one, and lay out the games sellers play with audiences. How do you represent value without reaching too far? https://lnkd.in/ebrcTh6U

What's Saving Sports Media in Tough Times? Hint: It's Not What You Think! Have you noticed how the giants of broadcasting like Disney, Paramount, and Warner Bros are scrambling these days? Viewership's down, and it's hitting hard. Even Disney had to make tough calls, like selling Fox Sports and parting ways with over 7,000 employees. But here's the twist: amidst this chaos, podcasting is turning into a game-changer for sports media. Take ESPN – they're diving headfirst into this trend. They’ve been rolling out podcasts with stars like Stephen A. Smith and Jalen Rose. And guess what? Their big bet on The Pat McAfee Show (yep, a whopping $85M investment) is paying off big time – we're talking 240M views in just a month! And then there's Barstool Sports. Dave Portnoy has transformed this platform into a $600M+ behemoth, all thanks to nailing the podcasting game. They're constantly mixing things up, bringing in fresh voices like athlete Pat Beverly. It's clear as day – as traditional media's getting a makeover, podcasting is stepping up and taking the spotlight. It’s more than a trend; it’s a lifeline, breathing new life into an industry on the edge. #SportsMedia #PodcastPower #MediaMakeover #InnovationInSports

Article: NCAA Tournament selection shows see big viewership gains Both the women’s and men’s NCAA Tournament selection shows saw big gains this year. At 7pm ET on Sunday, ESPN set a new record for the NCAA Women’s Tournament Selection Show, as the live program drew 1.94 million viewers. A taped edition of the show on ESPN last year drew 1.28 million viewers on a Sunday, but airing after men’s “Bracketology” on ESPN (this year was live and aired before men’s “Bracketology”). Back in 2022, the women’s show drew 1.08 million viewers on a Sunday, and three years ago, it had just 446,000 viewers on ESPN on a Monday night. CBS averaged 5.91 million viewers for the men’s show at 6pm on Sunday, marking that program’s best figure since 6.23 million in 2019. The one-hour program was up 16% from 5.09 million viewers last year and is the second-best figure over the last decade (during which time the show experimented with 90-minute and 2-hour versions, as well as one broadcast on TBS).

This week on the podcast, Adam and Adir dive into the NBA's global growth and how sports broadcasting rights have skyrocketed over the years. They compare today's star-studded Team USA with the legendary 1992 Dream Team and explore the impact of media companies and sports betting on the industry. Watch the video now! #Business #Tech #Contrarians

Exciting podcast episode with Michael!

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If you only listen to one of my podcasts, I hope it is this one. This week I break down the economic and financial factors that are directly impacting the growth and restraints in the streaming media industry. [https://lnkd.in/eg9bCNc7] Learn why companies are doing more with less, reducing and consolidating their spending on services like storage and delivery, and the market factors that are influencing their decisions. From banking interest rates for new money, tighter budgets, and lengthier sales processes, this new way of doing business is now the new norm. If you are in the industry you have to know what impacts your company and your job. I also cover some recent comments from ESPN’s chairman discussing the importance of linear to US sports broadcasters, the triggers that would make ESPN go DTC faster, and why he says ESPN doesn’t necessarily feel any urgency. His overall takeaway is that professional sports leagues say that they prioritize linear because of the exposure and the reach and yet, the same spots leagues are taking big money from Amazon, Apple, and Google while giving them some games as a streaming exclusive. Also mentioned: Amazon and Nielsen’s Thursday Night Football stats; Warner Bros. Discovery’s new sports tier for Max; and SK Telecom and Netflix’s new partnership that has ended their dispute over network traffic costs. Listen here: https://lnkd.in/eg9bCNc7 #streamingmedia #SVOD #AVOD #netflix #businesseconomics #disney #ESPN #primevideo #nielsen #cordcutting

Edison provided some great research on Sport Fans and those who listen to sports on audio channels. There are some real nuggets are buried all the way at the end of the article, like: "63% of sports audio listeners have decided to learn more about a company or product after hearing an ad on a sports podcast or sports audio program." and "More than half have bought a product or service after hearing an ad on a sports podcast or sports audio program." There's more. Worth the read.