The guy on the left said - Dhawal, Hope is NOT a strategy. You can’t sell products with prayers. It HIT me hard. But he was right.
Our strategic advisor, Parag Shah Ji, in our very first meeting, said - If you’re planning to take over the post-yoga nutrition market of the United States, STOP praying.
He was right—we couldn't just leave our product on the shelves and hope for the best.
So, Parag Ji suggested something different. He told us to start doing in-store sampling to boost our sales.
Without wasting any time, I decided to take action. Within two days, I booked a flight to the U.S.
My goal? To visit ShopRite stores and see how we could make this work.
Parag Ji also gave us another crucial piece of advice: to find the right category for our product.
By doing this, we could focus on the right audience and get them interested.
We knew that getting people to try our product was key.
So, we worked closely with store staff and engaged directly with customers.
Because our product was new, we had to start with the basics—educating people about it.
And we couldn’t forget about packaging. Parag Ji emphasized that we needed to improve it.
Now, we’re diving into research to find the best packaging options for the U.S. market.
Each step is a small but important part of making our product a success.
PS: We column’t have done this without the support of store managers of Shoprite. Cheers to their team and Jim
Reshare if your believe in the need of an strategic advisor for a business.
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