Boisson’s Post

We are pleased to share the news of a new ownership structure and leadership team as we begin Boisson's next chapter. Arie Gurevitch and Tripp Rea will join Nicholas Bodkins in leading Boisson, focusing primarily on e-commerce, wholesale import and distribution, and category development within the non-alcoholic and functional beverage space. With their extensive experience in operations, logistics, beverage wholesale, and e-commerce, our new team will guide Boisson into its next chapter. Our primary goal is to support our suppliers and brands, re-establish positive relationships, and, most importantly, assist our consumers in enjoying the benefits of non-alcoholic beverages. Recognizing the workload ahead, our main focus will be to ensure that Boisson re-emerges as a pragmatic platform and partner within the category, rebuilding trust and contributing positively to the industry and the community we serve. While this process proceeds through the courts, we will release more information as it becomes available. In the meantime, you can contact our management team directly at [email protected]. We sincerely appreciate your patience and support as we work towards a sustainable and responsible relaunch. We look forward to continuing Boisson's original mission of ‘evolving the way the world drinks.’ Sincerely, Arie, Tripp, and Nick

Boisson Announces Restructuring Process, Shift in Operations Boisson’s Board of Directors has determined that entering into a restructuring process for the company to shift its operational focus is in the best interests of its creditors and other stakeholders. This and other difficult decisions have been made, including the decision to close all retail locations. While this is certainly disappointing, taking these actions will allow the company the opportunity to put forth a restructuring plan aimed to focus on the wholesale distribution and e-commerce divisions, which continue to operate, accepting and fulfilling orders without interruption. Like many fast-growing consumer startups, the company has faced notable financial challenges in recent months, both in ways to focus investment given the overall complexity of the business as it currently operates, and in broader macroeconomic conditions facing retail and consumer startups. Significant infrastructure, including fixed costs associated with the retail footprint and bi-coastal warehouse operations further compounded these challenges. Without a necessary restructuring plan, the company could not continue operating. Despite concerted efforts to mitigate these obstacles, the resources available were insufficient to sustain the status quo. The company extends its gratitude to all stakeholders for their unwavering support and partnership during this period of transition. The dedication exhibited by partners in nurturing their businesses and advancing the non-alcoholic beverage category has been invaluable. Looking ahead, Boisson will make best efforts to focus on the wholesale, e-commerce, and import lines of business, to support the non-alcoholic category, our growing supplier brands, and, most importantly, our customers looking for these options around the country. As the company navigates this transition, it acknowledges the potential impact on partner businesses and is committed to addressing any challenges that may arise. Open channels of communication will be maintained to ensure stakeholders are kept informed and engaged throughout this process. Boisson remains optimistic about the future and is confident that this strategic shift will position the company for sustained success in the evolving marketplace. Warm regards, Sheetal Aiyer CEO, Boisson

This Women's History Month, we're hearing from women leading in the Non-Alcoholic space. Today, on International Women's Day, we're kicking off our Women in NA series. It is so important to understand why normalizing non-alcoholic options promotes inclusivity, wellness and safety for women. Swipe to hear what our NA-Leading Ladies have to say.

🌟 We're Growing Our Team 🌟 We're on the lookout for an enthusiastic Retail Partner to join our vibrant team at our Miami store! This is an incredible opportunity for someone passionate about the NA beverage space and is eager to be part of a dynamic retail environment. If you're ready to bring your energy and expertise to our team and make a significant impact, we want to hear from you. Click here to apply and embark on an exciting new chapter with us in Miami! 👉 Apply Now: https://lnkd.in/evDWccef

We are excited to share this article from Court Street Journal, where our CEO Sheetal Aiyer sheds light on the evolving consumer mindset towards health, wellness, and the desire for meaningful experiences. At Boisson, we're not just selling non-alcoholic beverages; we're redefining social rituals and making every occasion special without the alcohol. https://lnkd.in/eyXFwa-J

Bartenders have played an indispensable role in propelling the Non-Alcoholic movement, and this article provides valuable insights into their recommendations. We have many of these brands available on our website and for wholesale. Here at Boisson, we are committed to offering the best of the best in nonalcoholic choices!🍹 https://lnkd.in/eFYMMeCx

Our journey in the world of non-alcoholic beverages is making waves, and making moves! Dive into this Forbes article to explore how Boisson is continuing to do the unthinkable! https://lnkd.in/eUH5sBZD