In the same way that private events help hospitality businesses put guaranteed revenue on the calendar, ticketed experiences are another creative way to generate guaranteed sales and show off your venue in a new light. One ticketed event experience we love seeing from our restaurant customers is an intimate cooking class.
Why offer cooking classes?
Aside from added revenue, cooking classes can help increase brand awareness with attendees spreading the word about their experience, showcase your chef's expertise as a culinary leader, utilize idle space within your restaurant, encourage repeat business from those who already love your brand, and inspire others with culinary passions.
What types of cooking classes are common?
There are many unique cooking class formats a restaurant can offer that align with its values and cuisine type. The fun thing about cooking classes is that they can be reinvented again and again to showcase a wide variety of specialties. A few thematic cooking classes that we have seen that stood out to us include mastering seafood, pasta-making workshops, vegan-inspired dishes, spice mastery, and the farm-to-table experience.
If you already host cooking classes, maybe this will inspire you to build out your offerings even further. If you do not yet offer cooking classes, where should you begin? Well, we put together a step-by-step guide to help you plan, promote, and execute cooking classes at your restaurant. Check out our insights in the post below.
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Co-Founder Live Pure Superfood Smoothie Cubes
1moIncredible. Love what you are doing.