CMO | EVP Marketing | Global Director | Effie Winner | Senior Marketing Consultant | Executive Advisor | Leading Women in Automotive
A clear-eyed view from the top. Delay on EVs to your peril. Planet over politics. Be competitive, innovate or lose. Ford Motor Company #evs #jimfarley
Partner at EY | Future of Mobility | Energy Transition | Electrical Engineer | Views expressed here are solely my own
No legacy automaker will survive if we keep delaying EV plans—the American automotive industry must commit now to stay in this race. Jim Farley‘s leadership in calling for a heightened sense of urgency is super critical—existential. This is the hardest pivot our industry has ever needed to make, and there’s no time to soft talk this issue any longer or continue catering to what most customers want right now due to fears and resistance to change; either pivot to electric vehicles or risk being done in the next few years. Happy 4th of July America 🇺🇸! Source full talk: https://lnkd.in/emA-2HcX Source Jim’s op-ed: https://lnkd.in/e3pZgXk2 #AutomotiveIndustry #EV #ElectricVehicles #Ford Ford Motor Company
Good insight! fully agree. glad Ford is going full steam on EVs. see more at EVinfo.net
Interpretation: "Please, somebody start buying all these Lightning 150's we've got to build to breakeven."
Experience of driving—and the experience of RIDING! How about AVs, Ford?
How's that working out for you Jim?
Unique zone control boards designed for ENERGY STAR, net zero, and low load homes available at FAZSControl.com
1moUntil we have a way to go electric for longer distances electric vehicles will be city cars and vans. Once they get a vehicle that can go over 500 miles at highway speeds, with the AC or Heat on, the sales should takeoff (note: the auto/van does not have to be a high-performance fast accelerating model). There is also a need for fast chargers at locations designed to be rest stops with restrooms and food courts to be built and brought up to the scale. One approach might be to add charging stations at rest stops on interstate highways for a start and to add some at the large gas station truck stop chains.