Born Social reposted this
So proud of the team for this one - well deserved recognition for Manon Lien-Lambert and Anna Bourne in particular and to our brilliant partners Born Social. The Perfect Pour” opted for a social & digital first strategy, handing the keys of the brand to our fans, showing them that Guinness Nitrosurge was the “real deal”, not just telling them. This award is a recognition of the creative and disruptive approach that brought the perfect pint experience home. The Nitrosurge launch campaign was a game-changer, pushing boundaries and setting a new standard for at-home enjoyment of Guinness. Here's to a beautiful pint and raising the bar (quite literally!) for innovative marketing campaigns. #Guinness #Nitrosurge #MarketingInnovation #MarketingAwards #ThePerfectPintAtHome
AWARDS 2024 | Congratulations to Diageo and Guinness for winning the Innovation category, supported by Accenture Song, at The 39th Annual Marketing Society Awards with their groundbreaking initiative, "Perfect Pours, At Yours - How Guinness changed the way we drink at home"! This award highlights those who have used new solutions to advance campaigns, leveraging digital, technology, and immersive experiences to push boundaries. During the ceremony, An Lloyd-Wiggins, Managing Director, Head of UKIA Design & Digital Products at Accenture Song, expressed: 'In a world where digital, technology, and immersive experiences are evolving at pace, Diageo and Guinness have shown such dedication to keeping new and old customers at the forefront, connecting with them in smart and interesting ways that push boundaries. This achievement reflects your commitment to innovation and excellence in creating unforgettable experiences.' We commend your creativity and dedication to pushing the boundaries of what's possible. Well done, team! From Accenture Song and The Marketing Society See the full list of winners here. Members can read the winning case studies by logging in > in.https://https://lnkd.in/en8MeNdh Thanks to our headline partner Accenture Song, and our supporting partners Thinkbox and Design Bridge and Partners. #TMSAwards24 #Marketingawards #Marketingcommunity #AccentureSong #DigitalInnovation #CustomerEngagement
Well done team another one to add to the NitroSurge wins. Some of our finest innovation with a brilliant launch. Anna MacDonald Manon Lien-Lambert Natalie van Bergen
Congratulations. An amazing acheivement.
Well done team!
Anna MacDonald, Congratulations to the team on this innovative campaign! How do you see such digital-first strategies resonating with the micro-generation Gen ZAlpha (born 2006-2012)? Understanding their digital habits is crucial as they shape future trends. Follow GEN ZALPHA for more insights on this micro-generation.