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📍Best Marketing Campaign I’ve seen recently to inspire you. The Coca-Cola Company did an ad recently and the imagery centered around spilling the drink. Watch the ad here https://lnkd.in/djUzMAmH Everybody knows that spilling one's drink would cause a mess but the message in the ad was that it’s okay to hold unto a loved one, thrilled with excitement even if it means spilling your drink. Here are 3 lessons to learn from that ad. 1. Tell stories with your ad: Emotionally connect with your audience through storytelling. 2. Embrace Simplicity: The message of the ad was simple and clear. Create ads that are simple and easy to relate with. 3. Be authentic: Coca Cola showcased a real life situation. Let your ad be real and relatable. Did you find this helpful? If yes, share with your connections and let us know what you think about this ad. #creatuuls #marketers #marketingcampaigns #cocacolaad

Global sports mania = Beverage opportunity! Check out our roundup of eye-opening, on-premise stats! By leveraging local social advertising, beverage companies can seamlessly connect their products with these vibrant sporting moments, enhancing brand engagement and sales. Learn more. https://bit.ly/3FNacpX #beveragemarketing #socialmediaadvertising #socialmediamarketing #localadvertising #localmarketing

Take a deep dive into the 2024 #GrandEx Award and learn how Taco Bell and its cast of partners rewrote the playbook on experiential earned media—and scored the event campaign of the year—with "Live Más LIVE."

10 things (bear with me) that I learned about MAD//FEST 1. Liquid Death is the official drink of marketeers, we just didn’t know it yet 💧 2. The perfect pitch is 20 minutes long 🕰️ 3. It’s ok to swear for emphasis 🤬 4. It’s ok to drink Don Julio at midday, in fact it is actively encouraged 🥃 5. It’s even ok to push political agendas - if it’s the correct one of course 😉 6. The word ‘Fest’ is no exaggeration - come with a crowd for exponentially more fun 📈 7. A shortage of earned-first creativity given the success of comms campaigns at Cannes? Maybe one for Pitch Marketing Group next year 👍 8. YouTube YouTube YouTube 📹 9. This is Nils Leonard’s world and we’re all just living in it 🤷🏽♀️ 10. #Guinness , Burger King and Cadbury UK are all masterclasses in how to buckle down on your best assets over the long-term, and resist the temptation of short-term flash in the pans 🍳 Sign me (plus friends) up for next year.

🥤 Coca-Cola's Marketing Magic: A Blend of Tradition and Innovation 🌟 The Coca-Cola Company has long been a titan in the beverage industry, not just for its iconic products, but for its masterful marketing strategies. Let's dive into what makes their approach so effective: - Diverse Pricing Strategy - 🎯 Coca-Cola offers a diversified pricing strategy for various product lines, packaging, and sizes to ensure affordability for all. 🎯 Using value-based pricing, where the price is determined by the perceived value of the product rather than the cost of production. - Promotion Strategy - 📣 Leveraging digital platforms and social media to engage with the target audience, majorly 14-35 age group. 📣 Interactive Campaigns like #ThatsGold, #ShareACoke, and Polar Bowl use platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat. Seasonal, festive and thematic campaigns that resonate emotionally. 📣 Collaborate with music festivals and concerts to associate Coca-Cola with fun and excitement. 📣 Partner with events like the FIFA World Cup and Olympics to enhance global visibility. Coca-Cola's success lies in its ability to evolve with time while staying true to its core identity. By blending traditional marketing techniques with cutting-edge digital strategies, they've created a recipe for enduring success. What aspect of Coca-Cola's marketing strategy impresses you the most? Share your thoughts below! 👇 #CocaCola #MarketingStrategy #BrandSuccess #GlobalMarketing #ConsumerEngagement #SocialMedia #Promotion Arpita Maitra Manuel "Manolo" Arroyo

Applying the Ansoff Matrix to AMV BBDO Guinness Diageo ad campaign: 1. 🎯 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻: Highlights post-pandemic pub support, showing Guinness is there regardless of weather or season. 𝟮. 🌍 𝗠𝗮𝗿𝗸𝗲𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Extends reach beyond Ireland, with the unique 'pint print' snow boots drawing global media attention. 𝟯. 🍻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: AMV BBDO creatively blends Guinness limited beer range with seasonal festivities for a bold advertising move. 𝟰. 🚀 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: The campaign explores innovative promotion methods, demonstrating readiness to engage audiences and support pubs in new ways. Lastly, the campaign celebrates the festive season, spotlighting Guinness iconic serving style and the vital role of pubs in culture and community, especially in winter. image created by AI, text by me. #MarketingStrategy #BrandPositioning #DigitalMarketing #SocialMediaMarketing

⭐ The Super Bowl commercial break... more stars than a Hollywood red carpet. But does it guarantee success? ⭐ 🤵 We know that characters can be a fantastic way to draw people in to your brand, and often, famous faces supercharge that engagement. It's therefore no surprise to see brands go all in on celebrities during that golden window that the Super Bowl presents.   ⚖ But, that's not to say you can put any celebrity into your ad and expect success — beyond being entertaining, they must make sense for your brand and the impressions you're trying to build. Let's explore a great example of that in practice...   🐜 🍺 In a brilliant move that combined star power and storytelling, The HEINEKEN Company hit the mark with Heineken 0.0 and its 2023 Super Bowl collaboration, ‘Shrinking & Drinking’, featuring actor Paul Rudd as Marvel Entertainment's Ant-Man. But why did this link up translate into strong performance for the brand?   👀 Captivate: While we can't say for certain if Paul Rudd carried 50 times his weight for Heineken 0.0... the ad successfully leveraged humour to build engagement in a celeb-based narrative that proved highly enjoyable.   🔒 Connect: This unique partnership between Ant-Man and Heineken 0.0, not only showcased the product, but also cleverly integrated it into the storyline — ensuring that Heineken 0.0 was the superhero of the ad rather than playing sidekick to Ant-Man.   🧠 Compel: The product's key benefit — being a zero alcohol drink — remained a key part of the amusing narrative, effectively predisposing people toward the brand and successfully highlighting a meaningful advantage to differentiate it from competitors. 🤩 All round a f-ant-astic success! Looking forward to seeing what partnerships and celeb endorsements crop up this Super Bowl season. Coming soon!

Watching the raid on Sean Combs' home during the news took me back to September 2006 when I led Diageo’s Reserve Brand Group. The Cîroc team, ably led by Jamie Herbstman, presented two potential growth strategies: (1) partner with Sean “Diddy” Combs, an idea generated by the inimitable Jacquie Lee, or; (2) a traditional brand-building campaign for “self-defined sophisticates living an uncommon lifestyle”, developed by KBS (kirshenbaum bond senecal + partners) and Hunter.   I advocated for the uncommon. Ultimately, the team went with Diddy, launching in 2007.   The Diddy partnership took Cîroc from +/- 50,000 to ~2 million cases globally today. It also paved the way for many others like Clooney’s Casamigos, Hagar’s Cabo Wabo, Reynolds’ Aviation Gin . . . I take no credit for the Diddy deal, but I think it fair to call it a success.   But now Cîroc is declining double-digits in the US. Could Diageo have built a more enduring business today if they had gone with a positioning woven into the fabric of the product? Public reports indicate that Diddy made almost $1 billion over the 15-year partnership, and that does not include the dollars needed to activate the partnership. So minimally, Diageo could have spent, on average, $70 million/year to establish the “Uncommon Vodka”.   What do you think? Is the Diddy story a cautionary tale for building brands around celebrity alignment (like Jared/Subway) or an unfortunate one-off? Today I see more influencer/celebrity endorsements than ever . . . but will these be lasting businesses? Do strategics need to be cautious when buying personality-driven businesses? I wonder . . . Jon Bond, Domenico Vitale, Jonas Hallberg, Aaron Reitkopf, Jonathan Lyon, Kristie Wallis (she/her), Brian Hodous, #Diageo #Cîroc #Diddy #Vodka

I love this so much. The ‘rules’ that make Cadbury ads so brilliant. Essentially, they’re about making it real. Truly, genuinely human. That’s what truly, genuinely connects. The other key factor is being built on a core brand truth. Something genuine again. And something the collective unconscious recognises about the brand Well done to all involved #advertising #ads #insights

Riding the Silver Bullet to Success Molson Coors' decision to run a 30-second spot for Coors Light during the Super Bowl, reviving the silver bullet train concept from 2005, is a strategic marketing move with several objectives. The loosening of Anheuser-Busch InBev's exclusivity over alcohol advertising in the Super Bowl creates an opportunity for Molson Coors to challenge its rival on one of the biggest advertising stages. It's an opportunity to directly compete for market share in a high-stakes environment. Reviving the silver bullet train concept plays on nostalgia, potentially resonating with older consumers who remember the original campaign. Simultaneously, the modern execution of the ad is designed to appeal to Gen Z customers, striking a balance between heritage and contemporary relevance. READ ARTICLE: https://conta.cc/3SBZNor #CoorsLightComeback #SilverBulletSuperBowl #GenZGoesCoors #SuperBowlBeerBattle #MolsonCoorsGameDay