Born Social reposted this
We were scrabbling around for something to pair with Eric Cantona for a campaign to reveal the new Ford Capri. IMAGINE OUR EXCITEMENT when we realised that in Latin Capri translates as Goat. It was the Greatest of All Times. Enter Ernie the goat, a team of influencers, Gary Lineker and eventually an advert for the new All-Electric Ford Capri. Born Social x Craft Films x Ernie the goat = millions of earned reach + me getting a selfie with Eric And all of this happened because we wrote ‘Je Suis Capri’ and put it over an image of Eric Cantona…
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Cantona is always fabulous. But there is absolutely nothing further from the spirit of the Capri than this small wet potato of an SUV. Pop over to Ford's launch post comments for a long stream of indignation from anyone old enough to know what a Ford Capri is.
Mange tout, Rodders. Ford Capri and Cantona? Class 👌
Wahhhhhh
You’re such a legend Simon 🫶
Genius - so proud of this work, the teamwork that produced it and your leadership Simon Cooper! 🐐
Wonderful stuff, nice job Simon.
Congratulations Simon on a great partnership and good luck with the campaign.
Incredible. Great work mate!
Such a great project. Thanks to everyone at Born Social!
Creative Director at Born Social
1moAnd here's the reveal film if you haven't seen it: https://www.youtube.com/watch?v=0cTUnAwJplw