Cinema is dead—LONG LIVE CINEMA!
Playback to five years ago, when one studio after another announced the launch of their streaming service, there was a wildfire of headlines that prophesied that #cinema was gonna die! It dominated podium discussions at every festival, and true believers like Ted Hope pointed out, that the cinematic experience cannot and must not die!
Sitting in this almost sold out #IMAX theater yesterday, I can attest that cinema is indeed very much ALIVE!
What's remarkable about this time, isn't that this isn't another remake or superhero comic flick, but that considering the movie theater I visited probably requires a median journey time of somewhere around 25' (one way!), meaning people actually had to go outside, leave the comfort of their streaming couch, on a lovely sunny Sunday evening, to see #OPPENHEIMER or #BARBIE in cinemas!
Also bear in mind, they watched yesterday’s screening in original soundtrack with our local language subtitles. I cannot tell you, how rare of a sight that is!
There were couples, singles, groups of 5 and even a group of 20+ friends! How awesome is that?! And what a testament to the unique communal experience that's defining cinema!
It's particular great to see that OPPENHEIMER, whose important story is "absolutely a cautionary tale" as Christoper Nolan put it, is resonating in this current climate within the culture, and creating a heightened awareness and FOMO&WOM factor (propelling its visibility even higher) that are off the charts, while reminding us about the horrors we need not to repeat ever again.
Kudos to all the crews and people pulling this box office phenomenon off the ground!
#impactentertainment #Barbenheimer #filmindustry #positiveimpact #popculture
Junior Digital Marketing
2wCan't wait to see what is going on next!😎😎