BRAIND® Ingredient Brand Strategy Consulting’s Post

"Brands want innovation, they want a new story to tell. My passion and motivation was really that once people hear about CELLIANT®, they're going to want our technology, they're going to really need it." As Seth Casden describes, creating strong pull demand from the market is critical, and that's where strong brand partnerships play a key role. Tune in to the latest episode of the HeroInside Ingredient Branding Podcast to learn how CELLIANT® came to its successful partnerships with Decathlon Under Armour and BLACKROLL AG, among many other valuable topics. Listen to Episode 4 and subscribe to HeroInside. Podcast platforms: https://lnkd.in/deSzZuTZ YouTube: https://lnkd.in/dewuNufw #IngredientBranding #HeroInside

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