Brand Innovators’ Post

I love this event already! And not only because it’s my baby but because of all the amazing people coming together and making it possible! From a faint idea to now putting actual faces and words into it, this hasn’t been the easiest journey as it usually never is, and a big part of it is to finance the whole thing and bring it off the ground. But I have been working diligently on finding more and more partners and we are getting there. It’s a great opportunity to come together for a fresh approach to marketing, branding and experience: a mix between talks and tradeshow plus experience. As Oatly marketing (who are excellent!) put it to me yesterday: the combination of experience and educational elements here including a great versatile program is fresh and modern. Having built an international jewelry business for 8 years from the ground up plus being in art direction and brand marketing and e-commerce almost 15 years (agency, start up, corporate) this was my goal. Not gonna lie there have been frustrating elements: companies not sponsoring because of other partners we have … a lot of “let’s see how this year pans out and if this a success we are on board next year” …. Well this is not how it works :) the time is now, always. But this is the kick off for a larger series and all beginnings are hard so keeping the bigger picture in mind. Now I’d rather point out the help I was and am getting! Makedesign.videoproductions who will be filming all talks and providing us with finished cuts after the event has been very helpful with ideas and introductions, Studio Linda Ehrl, Standortagentur Tirol for including us in #innovationweek Victoria Strallhofer Karolin Helou, Beate Fankhauser, MSc, Christina Leipold, Stephanie Neumann-Johnston for ideas, and my other talented friends and fellow visionaries in business. Thanks for the uplifting words anyway Oatly and let’s make this a huge success! Link for tickets in comments - order earlier than later because we have only 50 left although it says differently on @eventbrite (don’t get me started on their dated ticket system…not again.. but you live and learn). #thinkbig #skijump #bergisel #hybriqe #talks #experientalmarketing #branding #marketing #tyrol #innsbruck

"I'm not trying to sell you Belgian waffles — I'm just bringing you on for the journey," she said. "I share about our challenges, and I think that resonates with people." Our CEO Anouck Gotlib shared with Business Insider how developing a personal brand, in turn, elevated the Belgian Boys business and the passion behind it. Check out the article in the comments and learn 3 tips for building your own personal brand! #personalbrand #brandbuilding #peoplefirstculture

Did you miss last month's webinar? With the stress of EOFY, more of you than usual have reached out asking for the recording, so we thought we'd post it again here. Catch up on the "How to avoid brand commoditization" session here 👇 PS. Don't forget to save your seat for the next webinar in August! (registration link on our website) #shopperinsights #australianretail #nzgrocery #grocerytrends

Strong brands are: Meaningful = fulfill people's needs, Different = differenciate from other brands, and Salient = are top of mind when it comes to purchase decision. Here an example of a brand investing into its saliency, i.e. becoming more top of mind):

Take the Wishi quiz on Cynthiarowley.com and get your personal stylist recommendations!

Shroedinger's brand - large legacy brands that cater to multiple cohorts, are often in a state of unstable equilibrium, since the affection it enjoys, as also its relevance, exists in varying fervence across its vast universe of consumers. Like Shroedinger's cat, these brands may thus be living and dying at the same time! Open that box and look deep and long. Often. #brandmanagement #physicshasalltheanswers #shroedingerscat

🏢 Towering, impactful, and game-changing! Pylon signs aren't just signs; they're your brand's towering ambassadors. Studies prove their ability to boost visibility and draw customers. Time to elevate your brand presence! #PylonVisibility #BrandAmbassadors

The Grand Unveiling Begins: Tick-tock, the countdown has begun! Brace yourselves for the grand unveiling of a new era in branding and marketing excellence. #BrandElevation #CountdownBegins #BrandExcellence #MarketingInnovation #DigitalTransformation #CreativeLeadership #GlobalBranding #StrategicDesign #BusinessInnovation #BrandJourney #InnovateWithUs #OnlineExcellence #BrandingRevolution #MarketingMastery #DigitalExperience #CorporateIdentity #BrandStorytelling #VisualIdentity #WebDesignInspiration #DigitalMarketingMagic #BrandDiscovery #MarketingStrategy

We firmly believe that fostering lasting connections and engagement between consumers and their beloved brands begins with understanding their unique Lived Experience (LX) data. This task is neither simple nor easy. However, we are immensely excited to lead this journey and are profoundly grateful to the brands that have entrusted us with this significant responsibility. As we move forward, it's clear that brands acting as caretakers are pivotal. By nurturing these connections with care, dedication, and respect, they don't just grow; they thrive. The future is bright! 💡 ⛰ 🏃♀️ DashLX #livedexperience #datathatconnects #caretakerbrands