Brand Innovators’ Post

🍕Domino's made it easier to participate in their loyalty program & they are seeing significant growth. Full article in comments. "Domino's rewards program was one of the biggest drivers of repeat customers. [...] “Once customers become members, they’re redeeming more than ever before,” Weiner said. “And increases are being seen across ALL of our channels, delivery and carryout.” [lower tiers = reasons to buy sooner] Domino’s 20- and 40-point redemption tiers have led to more customer engagement as these tiers now make up a majority of redemptions in the program. Many of its recent promotions, including Emergency Pizza, Carryout Tips and Delivery Tips, are only available to rewards members." #loyalty #ROI #customerengagement #loyaltystrategy

In the face of rising inflation, consumers are seeking more value from their shopping experiences, particularly in the grocery sector. This has led to a surge in loyalty program growth and participation. A recent global survey by Eagle Eye reveals that 63% of consumers want more discounts on a broader range of products, while 56% seek deeper discounts on items they regularly purchase. At Loyalty.com.au, we understand the importance of personalisation in loyalty programs. Our innovative Connect and Win programs are designed to provide individual consumers with the benefits and offers they value the most, boosting customer loyalty and driving revenue. In a world where consumers expect more from the brands they choose to do business with, Loyalty.com.au is here to help you deliver. #LoyaltyPrograms #CustomerEngagement #Personalisation #Value #Innovation

How did Merkle help Burger King serve up fresh #CX 10 million diners? Check out this case study and video on the new #RoyalPerks loyalty program:

How did Merkle help Burger King serve up fresh #CX 10 million diners? Check out this case study and video on the new #RoyalPerks loyalty program:

How did Merkle help Burger King serve up fresh #CX 10 million diners? Check out this case study and video on the new #RoyalPerks loyalty program:

I thought this was a fascinating case study by Braze on leveraging Optimised SMS. Well done Sophia Flaskos 🥳 The takeouts: ⬆️ 3X increase in purchases ⬆️ 31% increase in incremental sales ⬆️ 30% uplift in customer engagement. Worth a 2 minute read! #marketing #braze #marketingtools

The landscape has changed dramatically for #QSR brands over the last few years as digital sales channels have become increasingly important. QSR magazine recently explored this shift by highlighting a study measuring consumer satisfaction across various digital experiences. In one example, customers were 61% more satisfied with the ordering experience when menu items were easy to add to their carts. Read the article and then visit our website to learn how Skyfii helps QSRs optimize their sales channels to meet the needs of a new generation of consumers. https://lnkd.in/eTmkQ8bv

How does Amadeus predict loyalty will evolve in 2024?    Our own Danielle Colla explored the topic in a panel discussion hosted by the Global Loyalty Organisation, looking at the opportunities, challenges, budgets and technology that will define this space in the coming months. In this final video, we hear how loyalty programs must stick to core ‘earn and burn’ propositions to fully deliver on the dream of travel.  But what more can be done? Can stakeholders offer a single view of promotions, miles, points and discounts in a single omnichannel member account? Can complexity to redeem be removed? Can accounts be gamified to keep customer engaged? Much is expected to change this year – with more information in the video: https://lnkd.in/dFW8VzyU #Loyalty #ModernRetailing #2024Predictions #Aviation

🔹 Closed-Loop Loyalty Programs 🔹 Closed-loop programs reward frequent brand hashtag #engagement. Example: noon’s VIP Program offers exclusive hashtag #discounts to loyal shoppers, fostering a unique ecosystem. #CustomerRetention #LoyaltyStrategy #MiddleEastSuccess #TheLoyaltyJar

Why don't loyalty programs work as expected? Maybe it's because most loyalty strategies are missing some critical insights into how consumers interact with brands. These insights are the key to unlocking the value of loyalty programs. Read some coverage of our recent presentation at the Restaurant Finance and Development Conference. Plus, join us for our Loyalty Webcast on December 13 where we'll provide a "behind-the-scenes" look at how loyalty and consumer behavior really works! Sign up here https://lnkd.in/gdY4putU #LoyaltyPrograms #GrantThornton #ROI #retail #hospitality #lodging #restaurants #gaming Johnny Lee Jill Schulz