Brand Innovators’ Post

“We should only innovate if it helps the consumer understand the brand better, love the brand more, and understand the job that the brand plays in their lives”   Our Chief Marketing and Innovation Officer, François Bazini, spoke to Marketing Week about the rise of private label and what happens if brands look for growth in the wrong places. Read more here 👉 https://lnkd.in/e8q6Yjjf #marketing #innovation 

The #KantarBrandGala proved to be an invaluable source of strategic insights. We're excited to share our key takeaways from such a thought-provoking event: 💪 Strong brand equity leads to faster and higher returns, and investing in high quality marketing plays a critical role ⭐ Being Meaningful and Different is a key driver of brand value growth, responsible for 88% of incremental share price growth of the #KantarBrandZ strong brands portfolio ⚡ There are three key accelerators to drive growth: Finding new space, being more present, predisposing more people 🤝 Connection is the key to success is connection, driving brand growth at 5X market penetration Learn more about the event and view our latest brand research for a holistic view of brand growth, salience, and what it takes to be meaningfully different: https://lnkd.in/ehRgcc3V

$PG is setting a new standard in business priorities. Putting innovation and brand building first, because we believe in creating lasting impact over fleeting moments. : https://ibn.fm/EElSA #InnovationFirst #BrandBuilding #PrioritizeImpact

The #KantarBrandGala proved to be an invaluable source of strategic insights. We're excited to share our key takeaways from such a thought-provoking event: 💪 Strong brand equity leads to faster and higher returns, and investing in high quality marketing plays a critical role ⭐ Being Meaningful and Different is a key driver of brand value growth, responsible for 88% of incremental share price growth of the #KantarBrandZ strong brands portfolio ⚡ There are three key accelerators to drive growth: Finding new space, being more present, predisposing more people 🤝 Connection is the key to success is connection, driving brand growth at 5X market penetration Learn more about the event and view our latest brand research for a holistic view of brand growth, salience, and what it takes to be meaningfully different: https://lnkd.in/gcFbA3K3

Ready to step closer to stronger brand equity? Discover your top brand equity indicators in seconds with Kantar BrandSnapshot—powered by BrandZ.

The #KantarBrandGala proved to be an invaluable source of strategic insights. We're excited to share our key takeaways from such a thought-provoking event: 💪 Strong brand equity leads to faster and higher returns, and investing in high quality marketing plays a critical role ⭐ Being Meaningful and Different is a key driver of brand value growth, responsible for 88% of incremental share price growth of the #KantarBrandZ strong brands portfolio ⚡ There are three key accelerators to drive growth: Finding new space, being more present, predisposing more people 🤝 Connection is the key to success is connection, driving brand growth at 5X market penetration Learn more about the event and view our latest brand research for a holistic view of brand growth, salience, and what it takes to be meaningfully different: https://lnkd.in/ekxp4HGN

The #KantarBrandGala proved to be an invaluable source of strategic insights. We're excited to share our key takeaways from such a thought-provoking event: 💪 Strong brand equity leads to faster and higher returns, and investing in high quality marketing plays a critical role ⭐ Being Meaningful and Different is a key driver of brand value growth, responsible for 88% of incremental share price growth of the #KantarBrandZ strong brands portfolio ⚡ There are three key accelerators to drive growth: Finding new space, being more present, predisposing more people 🤝 Connection is the key to success is connection, driving brand growth at 5X market penetration Learn more about the event and view our latest brand research for a holistic view of brand growth, salience, and what it takes to be meaningfully different: https://lnkd.in/eAgaNEm3

In today's #AudioArticle: a brand requires innovation to help it be perceived as significantly different and to grow at a dizzying pace. Don't miss Mauricio Martinez, Managing Director of Kantar Mexico, in "Brand Growth Through Innovation." Out now! #MexicoBusinessNow #MexicoBusiness #MexicoProfessionalServices

The #KantarBrandGala proved to be an invaluable source of strategic insights. We're excited to share our key takeaways from such a thought-provoking event: 💪 Strong brand equity leads to faster and higher returns, and investing in high quality marketing plays a critical role ⭐ Being Meaningful and Different is a key driver of brand value growth, responsible for 88% of incremental share price growth of the #KantarBrandZ strong brands portfolio ⚡ There are three key accelerators to drive growth: Finding new space, being more present, predisposing more people 🤝 Connection is the key to success is connection, driving brand growth at 5X market penetration Learn more about the event and view our latest brand research for a holistic view of brand growth, salience, and what it takes to be meaningfully different: https://lnkd.in/ePkwqCmy

The #KantarBrandGala proved to be an invaluable source of strategic insights. We're excited to share our key takeaways from such a thought-provoking event: 💪 Strong brand equity leads to faster and higher returns, and investing in high quality marketing plays a critical role ⭐ Being Meaningful and Different is a key driver of brand value growth, responsible for 88% of incremental share price growth of the #KantarBrandZ strong brands portfolio ⚡ There are three key accelerators to drive growth: Finding new space, being more present, predisposing more people 🤝 Connection is the key to success is connection, driving brand growth at 5X market penetration Learn more about the event and view our latest brand research for a holistic view of brand growth, salience, and what it takes to be meaningfully different: https://lnkd.in/ekdr_B6c