BrandFelt Activation’s Post

Let's play a little Jeopardy, shall we? First category is System1 Answer: System1 does this every single day Question: What is test every US & UK TV ad as they air for human emotional response and creative effectiveness? Answer: Star Rating & from 1 to 5.9 Question: How does System1 measure long-term market share growth and what is the scale/scoring system used from low to high? Answer: One percent. Question: How many ads ever achieve the lofty status of a score of 5.0 or higher in Star Rating? Next Category: Christmas 2023 Ads Answer: The Duracell Company Question: Which brand's ad scored a whopping 5.4 Star Rating for their Christmas ad this year, their first such ad in 5 years? Answer: Because this ad, as my main man Andrew Tindall put it, "shows the power of the Fluent Character Device (Bunny): a 5-Star ad and a masterclass in advertising in a low-interest category." Question: Why did this ad score so high? Answer: Just ask me or Jon John Jason Manny Matt Alex R.C. Ashley Megan Sadia Kathleen Emma Leyla Jess Question: How can I learn more about System1? Answer: Below Question: Where can I see this high-scoring Duracell ad? Ramon Edmund Roberto Thom David Tony #christmasads #holidaymarketing #holidayadvertising #cmo

Super Bowl LVIII is about to kick off on February 11! 🏈 And just like every year, millions are flying for 30-second ad slots. But the question is are advertisers crazy or onto something? 💸 Here's why I think Super Bowl ads are worth the hype (and the hefty price tag): 1. Eyes Glued, Not Scrolling: Unlike ads you skip or scroll past, people actually watch Super Bowl commercials. 👀 2. Pop Culture Royalty: These ads are more than just ads, they're cultural moments. Remember when Rihanna slayed the 2023 Super Bowl halftime show? 👑 3. Reaching Millions in a Blink: Over 115 million people tune in, making it the biggest "show off your brand" party ever. A great opportunity for instant brand recognition! 📺 4. Beyond the Game: Social media buzz, YouTube replays, and friend group discussions – the impact goes far beyond the game day itself. 🙌 📣 5. The "Wow" Factor: Imagine one epic ad launching your brand to the moon. The return on investment is clear! ✨ Sure, the price tag is hefty, but the potential for virality, brand love, and cultural connection is unmatched. So, is it magic or a gamble? I say magic, with a sprinkle of strategic genius! What do you think? Are Super Bowl ads worth the millions? I would love to know your thoughts.

So this past weekend was “that time” of the year… …when #superbowl airs! 🏈 It was also that time of the year when (primarily) consumer brands compete to win the hearts of millions of game watchers with their #superbowlcommercials and… …when #marketers like me get eager to witness some of the advertising industry’s most compelling #marketingcreativity and yet another opportunity to geek out on #advertisingstrategies and #messaging. 🤓 Super Bowl? Nah, Bey-Bowl! The #superbowl2024 was full of touchdown dances, questionable calls, and...ads galore! But while brands battled for commercial supremacy, Queen Bey (AKA Beyoncé) dropped a mic of a different kind. While many expected a halftime performance, Beyoncé capitalized on a strategic Verizon ad gig ($30 million, rumor has it!) and turned it into a cleverly doubled #GTM launchpad for her new music album—and 2 singles! Although I have opinions about the creativity and messaging used within the Verizon ad itself, I thought Beyoncé had a very clever #marketingstrategy for her #personalbrand. What an interesting way of building success on top of existing success… talk about leveraging captive eyeballs for maximum Beyhive impact! She didn’t give us a halftime show but a #ProductMarketing masterclass. So, what’s the quirky takeaway for us mere mortals? 1. 𝗕𝗲𝘆𝗵𝗶𝘃𝗲-𝗹𝗶𝗲𝘃𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗛𝘆𝗽𝗲: Hype up your wins and build on existing momentum, just like Bey used the Super Bowl buzz. 2. 𝗗𝗶𝘁𝗰𝗵 𝘁𝗵𝗲 𝗗𝘂𝗹𝗹 𝗮𝗻𝗱 𝘁𝗵𝗶𝗻𝗸 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗼𝗯𝘃𝗶𝗼𝘂𝘀: Don’t just sell a product or a sales pitch; solve a problem, talk to the emotions, and create an experience that makes people say, “Yasssss, queen!” ✨ 3. 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲—𝗮𝗻𝗱 𝘁𝗵𝗲 𝘁𝗶𝗺𝗶𝗻𝗴 (𝗘𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗶𝗳 𝘁𝗵𝗲𝘆'𝗿𝗲 𝘁𝗵𝗲 𝗕𝗲𝘆𝗵𝗶𝘃𝗲): They hang on every word (or song!), so drop your news at the perfect moment, with the most tailored messaging, and in the right #marketingchannels. Your turn, #LinkedInFam! Share your craziest (work-appropriate) ideas in the comments, and let’s brainstorm ways to turn moments into Beyoncé-level wins, halftime show or not! 𝗪𝗵𝗮𝘁 𝗳𝗶𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗹𝗼𝘃𝗲 𝘁𝗼 𝘀𝗲𝗲 𝘁𝗲𝗮𝗺 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗕𝗲𝘆𝗼𝗻𝗰é 𝗳𝗼𝗿 𝗮 𝗦𝘂𝗽𝗲𝗿 𝗕𝗼𝘄𝗹 𝗮𝗱? #superbowl #marketing #productlaunch #marketingsuccess #beyonce #businesslessons #thinkoutsidethebox

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Dunkin’s latest cohort of “Dunkin’Terns” includes top streamers, musicians, stylists and more to promote its summer beverage lineup. As brands look to hook millennials and Gen Z, success lies in campaigns that speak to their varying interests. https://lnkd.in/eyJv4VQB Think: NBC is tapping nearly 30 content creators through a “Creator Collective” to engage younger audiences around the Olympics. Will NBC set a new precedent for major networks to tap creatives for other marquee broadcast moments, like the Super Bowl and Awards Season? https://lnkd.in/ey8JahKi Know: While many brands have turned some of the world’s most recognizable landmarks into activations with the help of AR and digital integrations, MAX took OOH advertising to the next level. To celebrate the “House of the Dragon” season 2 premiere, MAX brought the 270-foot dragon Vhagar to life on the top of the iconic Empire State Building. https://lnkd.in/eAx6Kg5N

🎄👀 Are you better off doing something unexpected in order to grab people's attention, or engaging them in a deep, warm, emotional way? ❌ There's no right answer, both strategies can work — but as Morrisons highlights here, don't go overboard! Annoyance and irritation is never a formula for success. 🎁 Check out the full 2023 Christmas ad rankings → https://lnkd.in/gMpAN3gJ #christmas2023 #christmasads #christmasadvert #advertisingeffectiveness

Before "Friends" hit the small screen, The Coca-Cola Company teamed up with Matt LeBlanc, aka Joey, for an ad. Despite the show wrapping up in 2004, "Friends" remains popular. In the commercial, a young LeBlanc sweats it out under a billboard until he discovers it's a Coca-Cola ad. After a refreshing chug, he hops on a bus, ready for anything. #advertising #marketing #throwbackcampaign

The Amazing Super Bowl Ad Of A Controversial Rapper from Atlanta. A 30-second spot to air during the 2024 Super Bowl costs $7 million. So, there is a lot at risk if every second counting costs $233.333 and you only got 30 to make your pitch pop. This needs an expensive creative agency and Hollywood like hi-fi production, right? Well, not for Yeezy! For his fashion brand, Kanye West filmed simply on his cell phone, shaky and noisy in a driving car with obscure lighting and said this: “Hey, y’all, this is Ye, and this is my commercial. And since we spent all the money on the commercial spot, we actually – we didn’t spend any money on the actual commercial. But the idea is I want you to go to Yeezy.com Wy, e, e, zee, dot, com. I’m gonna write it at the bottom of the screen and... I got some shoes… and…mmmmmm That’s it.” Wow, there is no more lo-fi than that. The results… a staggering 294,357 orders placed with a remarkable $19.3 Million in sales in less than 24 hours (and his new album not even mentioned in the commercial itself surged to the Billboard ranking in over 100 countries). Obviously, not everyone is a celebrity with deep pockets for primetime. But here is what anybody, who wants to sell something can learn from this. Follow this simple 3 step advertising formula from @Frank Kern like Kanye did for most parts: Attention, (fill in your target audience), who want to (fill in their dream outcome)! 1. Here’s what I got. 2. Here’s what it will do for you. 3. Here’s what I want you to do next. Set the stage with honesty to create some trust and the authenticity of a simple headshot straight talk can get you very far. Now, pull out your phone and follow the pitch formula above, it’s time to record your own Super Bowl ad! #Marketing #Sales #Superbowl

⚠ C-word alert! (No not that one...THAT one..!) Let's talk Christmas ads. Are they still worth it? 🎄 Spoiler: yes. Retailers have faced a few tough years with ad spend taking a nose dive accordingly. 2023 is the year that bucks that trend though, with a 4.9% increase on overall festive spends by our biggest supermarkets. With your telly and socials (and everywhere else!) about to be festive-bombed by everything from talking carrots - yes he's back - to giant carnivorous plant Christmas trees, these ads are always a lesson in how brands perceive their audience, and how they think is the best way to connect with them while standing out from the rest of the noise. One of my faves at the moment is the Morrisons ad. Created by Leo Burnett UK, it's a silly, joyous rendition of Nothings Going To Stop Us Now sung by a various selection of oven gloves, with a focus on the cooks of Christmas. As Billy Connolly once wisely said "Don't ever trust a person who, when left alone in a room with a tea cosy, doesn't try it on" 😂 Equally, I think we're all going to be a little tempted with a little oven glove puppetry! A spin off social media campaign to get UGC of people trying their own oven gloves videos is a nice touch. The wider campaign is placed on radio, press, digital display, social media and out and about as well as the traditional TV ads. Well aware that this one is probs going to be a Marmite affair - let me know what you think! Does it give you the feels or should they stick a sock(puppet) in it? 👇 #christmasad #branding #brandstrategy #ads #coolads #brandcampaign #christmascampaign #smallbusinessmarketing #norfolkbusiness

It’s the 🏈 Super Bowl 🏈 this week on Sunday the 11th And as always, it’s a really fascinating time for the marketing and advertising industry. 📺Did you know for example that a 30-second spot can cost up to $7 million?! Over the course of its history, it’s now more than just a sporting event, evolving into a cultural phenomenon that the whole world watches. It's not just about the game anymore; it's about the spectacle, the halftime extravaganza, and yes…the commercials. But for brands, it's worth every penny if it means they can create a lasting impression. It’s been known to drive sales, boost brand recognition, and create a buzz that lasts long after the game. 📍 Expect to see movie studios and well-known brands all investing in spots in hopes of gaining virality! 📍 PLUS, you have the Taylor Swift effect to add to the equation, with her appearance at NFL games this year to see her partner Travis Kelce MASSIVELY driving up views amongst women (Sales of Travis Kelce’s No. 87 jersey skyrocketed by approximately 400%. Additionally, viewership also hit a new peak with a 53% increase in female viewers aged 12 to 17). Expect to see plenty of shots of Taylor cheering on from the stands and advertisers taking full advantage! It'll be interesting to see which brands stick out from the pack...