Co-founder of Plentiful Harvest Demos 🍋 Entrepreneur in the CPG industry with a strong foundation in communications.
🌟1. Depends on why you're demoing in the first place! Awareness, construction/confirmation, sales, information... Ultimately the best demos are the ones where you make genuine connections with your consumers - this is when you receive the most honest, unbiased feedback. and highest likelihood of purchase. 🌟2. The number of interactions isn't always important - its WHO you are able to interact with. While busy demos are exciting, meaningful interactions matter most. Even slow, disheartening demos can be just as beneficial as bustling ones (depending on the demonstrator's attitude and if they can take it. 😉) 🌟3. Never forget: 10 customers who will continue to purchase your brand each week for years is better than 100 who only purchase once. Cultivate loyal customers who repeatedly choose your brand. Increases in the avg. LTV of your consumers is truly a metric for successful demos and where the largest % of demo ROI lies. 🌟4. Consider every single interaction is a first-hand opportunity to keep your finger on the pulse of consumers trends and improve your skills as a spokesperson for your brand. An uninspired, uninformed demonstrator makes the demo for naught and decreases authenticity.
Question for you: how do you determine if a demo is successful from a sales perspective? I’d love to hear your thoughts on this. Providing some background information on our product: a single serving sachet sells for $9.99 (yes, we are a premium product 😊). During a 3-hour demo period, we typically sell an average of 20 units. PS - this photo is from last weekend when Domenique Mastronardi and I were sampling Beck's Broth at the new Healthy Planet location in Etobicoke! It was truly a proud moment for us - we can’t wait to go back! ✨ 🤠 Thanks in advance, friends!
