Brett Craig’s Post

Store associates at GameStop — the world's largest video game and gaming merchandise retailer — are also enthusiastic, knowledgable members of the gaming community. They love advising customers. ❤️🔥 But GameStop's fragmented communications, work management, and training tech stack made it hard for them to focus on providing excellent customer experiences — they were too busy trying to navigate between platforms to find info and manage their workflow. 😵💫 For the corporate team, it was impossible to roll-out initiatives at scale. Now, with YOOBIC's AI-powered frontline employee experience platform, associates across GameStop's 2,900 U.S. stores have one easy, intuitive mobile app for all of their communications, tasks, and learning. They get to do what they do best, even better. The ultimate power-up. 🍄 --- 💌 Our deep gratitude (and enthusiastic GGs) to GameStop's intrepid frontline advocates for sharing their YOOBIC experience: Bryan Perez, Clayton Wert, Matthew Goodfriend, Renae M. Yeakley, and Vincent S. 🎬 Big love to the YOOBIC team behind the scenes: Chad Smith, Erin Valade, Ivo Nogueira, Jenny Goldsmith, and Thomas (TJ) Martinez. --- #FrontlineExcellence #EmployeeExperience #RetailOperations #RetailTech #RetailExecution #DigitalTransformation #AIpowered

Once Steve Jobs spoke about business strategy that, we have to start with customer experience and work backward to the technology. You can't start with a technology and figure out where we are going to sell it. We have had a very deep and extensive discussion with the customers and came up with a solution. We are starting with what incredible benefit we can give to the customers.

Forget the chocolates🍫 and bouquets 💐 this February, let's celebrate something truly special: our customers! To be fair, we can do both! Let me throw in this, my January had quite a bit of mistakes in multiple forms but I'm looking at February with new lenses. I'm hoping for more personalized interactions, reading emails for an extra 30 seconds, and understanding deeper contexts to turn these moments/customers into advocates. So this month, let's: ❤️  Embrace Empathy ❤️ Go the Extra Mile ❤️ Personalize Everything ❤️ Make it Seamless ❤️ Respond with Lightning Speed   Share your ideas for a customer-centric February below!   #CXMonth #CustomerLove #FebruaryFocus #MakeThemFallInLove

🔥💜⬇️ Save the date 🎯🥳 On Feb 15, 11am EST, our Kristijan Škarica will be a speaker at the Magic Labs virtual roundtable alongside leaders from Beam Suntory , Nike , Forbes , Deutsche Telekom , PayPal , and more. 🦸♂️💜 Let's dive into the transformative power of web3 tech for revenue growth and brand engagement. 👌💜 Polygon Labs 💜 #web3 #innovationtalks #building #brandbuilding #blockchaininnovation

Seen Studios up and coming in person event...SIGN UP! Trailblazers of today, Generation Z are the leaders of digital living, putting physical retail environments on a back foot in their realm of priorities. Understanding the challenges of fine-tuning a retail strategy fit for the cohort, join us as we crank the dials back and look towards something unexpectedly classic for strategic inspiration, Radio. Despite the jargon surrounding 'retailtainment' strategies, our current retail landscape is looking challenging, especially for the ever-evolving Gen Zers, ultimately mistaking amusement for entertainment. Across the decades, one thing radio channels have taught us is that despite the vital ingredient of music, entertainment is culture first- insight into the arts, captivating dialogues and much more. So, join us on the 25th of April, at Hart Shoreditch, for this insight session that dives deep into the once forgotten principles of live experiences, exploring how to unlock more potential within your retail environments. Retail environments that Gen Z are invested in. Link in comments for registering your interest...we hope you can make it! #freeseminar #insight #signup #genz #retail

Culture 🌍 Calling all swifties to the stage (and non swifties) 👩🏼 🎤 The global superstar just finished her 3 sold-out shows over the weekend for the first time in Stockholm, Sweden. With approximately 150.000 concert attendees in total, here are some key takeaways for Brands from Taylor Swift's Community: 💃 Add Value to Your Community: Providing unique and meaningful experiences based on shared interests can strengthen the bond between a brand and its community. This added value not only enhances customer satisfaction but also differentiates the brand in a competitive market. 🩵 Deepen Relationship with Audience Over Time: Cultivating long-term relationships turns customers into loyal advocates, much like Swift's fans. This loyalty leads to repeat business, higher lifetime value, and word-of-mouth promotion, driving sustainable growth. 🎉 Elements of Surprise: Introducing unexpected elements keep the audience engaged, such as surprising customers with special offers, exclusive content creates memorable experiences that encourage continued support. #Insights

Feeling the Q1 slump? Wondering how to boost sales for your DTC brand? Our co-founders, Tom & Daniel, share their insights. Mid-Q1 may bring a slowdown, but it's also prime time for mini-sale events like Valentine's Day, St Patrick's Day, and Easter. Capitalise on these opportunities to drive revenue spikes. Don't hesitate to experiment during quieter periods like Feb/March. Test new promotions, messaging, and products to set the stage for growth into Spring/Summer. Stay tuned for more valuable insights coming your way soon. #q1 #dtc #growthmarketing #marketingagency #digitalmarketing #paidmedia

Something big is happening in the media industry! Walmart's purchase of Vizio is a signal that change is coming. In today's newsletter, I speculate on what this means for the future of media and marketing. The thread leads to an interesting experiential future designed to drive commerce, online and in person. If you think this means more consolidation across differing industries, you're not alone. I predict that sports and live events will be key to getting cooperation between brands, governments, and consumers to create a data goldmine. Samsung, McDonald’s, Walmart, and Amazon are going to transform from sponsors into creators of some of the key cultural sporting and entertainment events. The Mall of the Future is coming, anchored by your favorite team, your dream concert lineup, and convenient retail driving tax dollars in return for government support of data collection. What do you think? And for those who love a good heist story, today's Rabbit Hole leads us down a string of potentially connected weird heists that could have a happy ending. Finally, our author summarizes the news that they thought was interesting from the last week. Check it out!