Brett Smiley’s Post

Here's my list of must-follow sports industry leaders & why they're noteworthy on LinkedIn... Malcolm Lemmons - one of the best sports writers in the game, great content around web 3, athlete empowerment, sports business Kirby Porter - all things athlete creator , sports vc, nil content Andrew Petcash - sports biz, sports data , vc sports Joe Pompliano - All things sports biz Daron K. Roberts, J.D. - has one of the best tentpole sports content pillars on LinkedIn, "It's not about sports" / "Stay in the Deep End" talking about the life lessons we can take from different sports moments Will Baggett - creates great content around the unconventional paths/journeys of sports figures and what principles we can apply to our own daily life Stephen A. Eriksen - all things player engagement and career transition, always provides resources for athletes to consider Sebastian J. Sam - great follow that provides useful tips for athletes to take advantage of LinkedIn for business and career opportunity Andrew Nystrom - great follow for sports career opportunities Adriene Bueno - If you want to master Linkedin from a sports creator perspective, you need to be following her --- There's so many other great follows on LinkedIn specifically in the sports community all doing amazing things which is great to see! #linkedinsportschallenge | Day 20 #linkedincommunity #linkedincreators

🚨 VOTE FOR FOS! 🚨 Massive congrats to Jeremy O'Brien, Isabella Santos, & Mason Burgin for leading Front Office Sports to being recognized as a Shorty Awards "Finalist in X Presence." Some of FOS's best performing franchises and storytelling formats on X in 2023 include: ➖  Women's Sports: Women’s Sports: Generating 141M+ impressions (up 267% YoY), our women’s sports coverage has become a core part of our DNA. Some of our highest performing content in 2023 included storytelling around Erin Matson’s rapid rise from national champion lacrosse player to national champion head coach in the span of one year and the record-breaking viewership surrounding Coco Gauff’s US Open Final, the Las Vegas Ace’s WNBA Finals run and the NCAA Women’s Basketball Tournament. Our audience rallied around our compelling coverage surrounding the Women’s World Cup, the growth and expansion of the NWSL and the introduction of emerging leagues like the PWHL. ➖ The Intersection of Sports and Entertainment: We live for a good crossover, and the convergence of sports and entertainment within the business lane is our sweet spot. Whether we’re covering celebrities like Ryan Reynolds and Michael B. Jordan joining the ownership ranks, Mark Cuban leaving Shark Tank and selling his majority stake in the Mavericks in the same two-day span, Taylor Swift’s undeniable and indelible impact on NFL viewership or Deion Sanders turning Boulder into Hollywood, we turn the business of sports into entertainment on Twitter/X. ➖ Unique Stories and Angles: Some of our best performing formats are unique takes on happenings within the business of sports that end up going viral. One that leads the pack - a tweet about the NFL allowing players to participate in Flag Football at the 2028 Los Angeles Olympics, which garnered nearly 100M impressions and hundreds of thousands of engagements, reposts, comments. During the 2023 NCAA Tournament, a tweet about Fairleigh Dickinson’s Director of Media being a junior at the university went viral. Our posts announcing Popeye’s signing an NIL deal with a recognizable meme-kid who is now playing D-II football and the combo of Joe Burrow, Blake Griffin and 20 other athletes teaming up to invest in… Iowa farmland all showcase our unique voice in an often cluttered lane. Vote to support our team's entry here ⬇️

Women’s sports are gaining serious traction with diverse and engaged audiences. 👥 For agencies, this means a growing, enthusiastic fanbase eager for content and engagement. Discover how Nielsen’s insights on women’s sports can help you build better campaigns for your clients and keep the excitement alive. Check out the detailed insights: https://bit.ly/3LiGpIC

🌟 Exciting News! 🌟 I’m excited to announce the launch of my Substack: The Good Sports Chronicles 📚 What It's About: In The Good Sports Chronicles, I aim to transform the perspective on social impact from a mere checkbox exercise to a strategic opportunity. Inclusive branding and marketing within the sports ecosystem aren’t just ethical choices—they're smart business moves. I’ll delve into how inclusive practices in sports can create significant social impact and strengthen our communities. ✨ Topics Include: - Evolving culture and fandom - The business of women’s sports - Changes in sponsorships and partnerships - The influence of investment organisations and private equity firms - The importance of gender-diverse coaching - Grassroots sports - Research in women’s health and its role in sports - And much more! 🔔 What to Expect: Bi-weekly posts delivered straight to your inbox, filled with insights and stories that highlight the intersection of sports, business, and social good. If these themes resonate with you, subscribe here: https://lnkd.in/d8eVVq-5 Thank you for your support! #Substack #TheGoodSportsChronicles #SportsMarketing #SocialImpact #DiversityAndInclusion #Subscribe

Let me share my process in writing The Sports Life newsletter. It's 5:00 am, dogs walked, decaf coffee brewed. That's when the work begins—sifting through Google News Alerts, newsletters, X, and bookmarks of online trade publications, collecting dots from every corner of the sports universe. The challenge? It's not collecting the dots; it's deciding which dots to connect, weaving a story that hits each week. The last thirty-three issues of The Sports Life have taken a "1-inch wide and a mile deep" approach—diving into a single topic and exploring it thoroughly. It felt like a NYC speakeasy bar in the late '90s East Village I would sometimes visit, where the focus was on one perspective, one theme. Today, podcasts have taken the place of speakeasies. Audio is now my go-to for those "mile-deep" dives. Yet, my favorite newsletters embrace the opposite—a "1-inch deep and a mile wide" style—quick hits commentaries all tied together with a consistent theme. So, here's the play for the following few issues—I'm keeping my pivot foot steady on the block but turning to face the basket. Each Saturday, I will share what I see across the entire floor of the participatory sports landscape for the week. Instead of spending the entire shot clock on one shot, I want to get off as many shots as possible. The theme remains anchored in The Sports Life's founding DNA: helping you build participatory sports ventures at the intersection of Art, Culture, and Sports. As always, this newsletter is for you, and I want it to be a highlight of your inbox each week. - Alan Arlt Click the link below to read the full issue. https://lnkd.in/g5FYTEq8 #newsletter #sportsbiz

"Our club/sport/league does not get enough sports coverage from the media." I completely agree with this statement which is one of the main reasons why we have launched Manc Sport. I agree with the opening statement so much that I decisively left my former job as a sports editor at an established publication that paid better then what I am currently earning. Every week I published at least 10-12 sports, sometimes up towards 20 in the regional newspaper where I worked. I saw the importance of highlighting all sports, unlike a lot of other publications who report on their Premier League football team/s and that is pretty much it. "All sports for all sorts" is our company mantra, it is on the logo. The highly frustrating thing is we are a platform that is championing grassroots, under reported, women's and disabled sports, yet there are "Head of communications" personnel at certain organisations that just don't communicate. Kind of the purpose of the job, I would think. Don't get me wrong, we have had a HUGE response from certain segments of the sporting world and our numbers for our first month are well into five figures. We are not on search engines yet (this takes time) so we are really happy with these results so far. However, especially from under reported sports some of the responses to several emails have been non-existent. We are out there, we are growing, we are building an audience, we don't have any ads on our site, we want to champion your stories. Using a popular sporting cliche, it is "a bit of a no-brainer." Help us help you. We are also an underdog, we have no backers, we are staffed by all volunteers and we are extremely passionate about what we are trying to achieve. Our goals go hand in hand. I previously put the blame for sports being under-reported firmly at the feet of mainstream media however after the first month of operating the website, I now know that this is not 100% the case. Manc Sport do not charge to produce written articles, we don't want to be a typical publication that just regurgitates press releases. We have done some amazing work with Manchester Titans American Football Club and made some great in roads with Access Sport , these are just two of our success stories so far. We want to build and maintain good relationships with sporting bodies, clubs and organisations to get the best stories out to our readers. Let's all be team players and help each other out.

It was great to receive recognition from Kane Cornes last week on his SEN radio broadcast, acknowledging the impact of our Baseline Footy platform in elevating the profiles of AFL draft prospects as they enter their draft year.   Before launching Baseline Footy, I often wondered why, as a devoted Essendon fan, I knew so little about the players we were drafting. This contrasted sharply with the US sports system, where draftees are celebrated almost as much as the league stars.   This raises an interesting point about why player profiling hasn't been a priority for leagues or players themselves, especially in the modern digital landscape. One significant theme I've observed is the prevalence of tall-poppy syndrome, a factor that impedes young players from fully investing in their personal brands.   I believe both young and established athletes are missing crucial opportunities by hesitating to build their personal brands, fearing they might 'step out of line'. They are overlooking key chances to:   • Strengthen their personal brand • Unlock opportunities for endorsement deals and sponsorships. • Use their influence to initiate business ventures outside of their professional sport. • Create a pathway for their ‘post-sport’ life   At Baseline Sports, we're eager to delve deeper into this space and consistently identify new ways to assist athletes and clubs in building their online presence and influence.   More on this to come. Baseline Sports

!! NEW TEAM ALERT !! Welcome to Fantasy Turf War T.I! I’ve always been a major sports fan. Even when I was a kid, sports played an intricate part of my upbringing. Whether it was playing, watching, discussing, or debating, they always served as an outlet for me. But honestly, what I always found intriguing about sports was the way they could convince people across the world to put their differences aside and unify to rally around a common good, even if it was only for a few hours a week. Sports fans are a unique type of individual and often flock to like-minded groups, concepts, or agendas. Titans Idiot Nation is a beautiful example of how sports can unite people. Let me preface this by saying I thoroughly enjoy comedy. The only thing I’ve ever loved more than sports is making people laugh. To me, there’s nothing more rewarding. So, when I saw an opportunity on social media to create an outlet for fans to have a little fun by interweaving pop culture and sports in a comedic yet honest and informative fashion, I knew it was what I wanted to do. Now, we’re taking the same approach with our new venture, Sports Idiot Nation. Just like with Titans Idiot Nation, we specialize in delivering high-quality, informative sports content with a comedic approach. We communicate and engage in a way that’s distinct but offers a sense of inclusion and unity. At Sports Idiot Nation, it isn’t all about me. It’s about providing an outlet for fans to let loose, have some fun, and enjoy sports content from a different perspective than most of what’s readily available. I can honestly say that there aren’t too many people out there doing things the way we do, and I naturally take pride in that. We value our members' opinions just as much as the next, and I feel that’s what sets us apart from others. I’m proud of the community we’re building and the camaraderie that exists among the members of both the TIN and SIN Network. Sports Idiot Nation https://lnkd.in/dwbGZKYH https://lnkd.in/dr45jppd https://lnkd.in/dMdYis76 https://lnkd.in/dex3kEED https://lnkd.in/d3SmfakS Titans Idiot Nation https://lnkd.in/dnsA_WdA https://lnkd.in/dXAFe7p8 https://x.com/titansidiot https://lnkd.in/djpdDgDt https://lnkd.in/dWjw8Cis

***Must Read Post for Young Media Professional in Sports**** Let me start by sharing some of my work in Sports for the period of 4 years 6 months as Sports Journalist which include little bit Radio in the below format: Then I will tell you why I did share that information over here? 1. Written Over 3000 Sports Articles: *Achieving this milestone involved consistent dedication and passion for storytelling in the realm of sports. *Each article contributed to my growth as a writer, honing my skills and expanding my knowledge base. 2. Created More Than 1000 Sports Videos: *From face videos to live shows, and various other multimedia projects, I've immersed myself in diverse forms of content creation. *These videos served as a platform to engage with audiences, convey narratives, and showcase the dynamic nature of sports. 3. Scripted 10 Radio Shows: Crafting scripts for radio shows required a unique blend of creativity and precision. Each script aimed to captivate listeners, delivering compelling content that resonated with sports enthusiasts. 4. Conducted Interviews With Over 50 Sports Personalities: Engaging with sports personalities provided invaluable insights and perspectives, enriching both my professional network and understanding of the industry. These interviews offered a platform to delve into the minds of athletes, coaches, and experts, uncovering compelling stories and perspectives. 5. Conceptualized At Least 50 Show Concepts in Sports: Developing show concepts demanded innovation and foresight, exploring new avenues to engage audiences and enrich the sports media landscape. Each concept was meticulously crafted to entertain, inform, and inspire, reflecting a commitment to pushing boundaries and exploring new horizons. Reflection: Let me tell why I did share that here's my learning 1. Amidst the daily grind, it's essential to pause and acknowledge the journey traveled, celebrating milestones achieved. 2. While challenges and naysayers may abound, maintaining faith in oneself and staying steadfast in the pursuit of goals is paramount. 3. The journey from humble beginnings to significant achievements serves as a testament to perseverance, belief, and the power of self-confidence. 4. Aspiring media professionals are encouraged to embrace each step of their journey, knowing that every effort contributes to their growth and success. If I can do this amount of Work in Sports with limited talent in the beginning you can too Just keep going and don't listen to naysayers kyunki "Kuch toh log kahengey logon ka kaam hain kehna" Lagey raho you will find the destination and no one will help you You have to help yourselves along the way. I would love to read your stories in the comment sections. Feel free to share that. #journalismmatters #journalism #sportsjournalism #journalism #sportsjournalism

“The convergence of sports, lifestyle, and digital influence is creating unprecedented opportunities for our clients and reshaping the way we think about engagement and brand building” - Abraham Santos In this interview, Abe, Head of Sports and Outdoor Lifestyle at Underscore, discusses the vision for his team, the value of digital creators in sports, and more. https://lnkd.in/gfMmPcAx