Brett Schulman’s Post

Pricing is a delicate art that savvy restaurant owners have mastered. While you must ensure profitability, blindly doing the math alone loses. Instead, set prices backed by subtle psychology that drives mega revenues. Implement strategies that make your menu items appear like excellent values worth splurging on. Simply removing dollar signs can make dishes seem more affordable. Place a premium item next to your real target to make it a "deal". Psychology spirits diners back pricing to order freely and indulge. They'll be too busy thinking "What a steal!" rather than "How much does that cost?". Tap the link in my bio to discover my top pricing secrets to effortless profits. #menudesign #restaurantsales #foodies

Good Seasons 1. Increased foot traffic 2. Higher sales 3. Vibrant atmosphere * vs * Bad Seasons 1. Empty tables 2. Low sales 3. Frustration Navigating seasonal fluctuations can be tough for restaurants and bars. Our proven marketing strategies can help you attract and retain customers year-round. Download our restaurant marketing guide plus video tutorial to learn more! 📈🍽️ #HospitalityMarketing #RestaurantSuccess #SeasonalChallenges #restaurantmarketing #restaurantmarketingtips #restaurantmarketingsuccess #restaurantmarketingagency #restaurantmarketingstrategies #restaurantmarketingadvice #restaurantmarketingcompany #restaurantmarketingexpert #restaurantmarketingguide #restaurantmarketinghelp #restaurantmarketinghacks #restaurantmarketingideas #restaurantmarketingstrategy #restaurantmarketingtip #restaurantadvertising

🌸 Hello Friends and Happy Friday 🌸 I have a gift for you today 🎁 We wrapped up a very successful Restaurants Canada show this week where our GM Jeff Doucette spoke at the Learning Lounge to a record crowd (standing room only 👭 👫 👭 👬) And although the topic of his presentation was about the importance of 🌟 CUSTOMER EXPERIENCE 🌟 in the RESTAURANT INDUSTRY 🥕 - it actually applies to many areas of retail business. So no surprise that I am currently helping a huge number of companies (brands, retailers, restaurants, etc.) in relation to their specific CUSTOMER EXPERIENCE. Over the next week, I will share some use cases regarding these projects (no client names will be shared). Perhaps something will resonate with you and we can help add value to your business. But - for the time being, please see below to download a copy of the report. I'll warn you, it is 152 pages (what?) but most of those pages are simple charts and graphs with easily digestible information. So check it out and let me know if I can help you. Field Agent Canada #RCSHOW #customerexperience #cx #insights #retail #cpg #consumerexperience.

🥳🌟 Maximizing New Year's Eve Revenue: A Golden Opportunity for Restaurants 🍾🎉 As the calendar turns to the final page, New Year's Eve presents a unique and lucrative opportunity for restaurants. Data reveals that restaurants often see a significant spike in revenue per table on this festive night, compared to regular days. On average, restaurants experience an increase in both table turnover and average spend per customer, making New Year's Eve one of the most profitable nights of the year. 📈 The Potential for Profit: The combination of special menus, elevated pricing, and increased demand for dining out creates an environment ripe for revenue growth. With guests more willing to indulge in premium dishes and drinks to celebrate, the potential to boost profits is substantial. This is the night when a restaurant can truly shine, showcasing its best culinary creations and service. 🌃 Shaping Public Perception: How a restaurant performs on New Year's Eve can significantly influence its public image. A successful evening, characterized by exceptional food, seamless service, and a festive atmosphere, can leave a lasting impression on guests. This positive experience not only encourages repeat business but can also lead to word-of-mouth referrals and enhanced reputation. 🍳 Leveraging Efficiency and Quality: In order to capitalize on this opportunity, it's crucial to maintain high standards of quality and efficiency in the kitchen. This is where equipment like the CombiStar FX oven becomes invaluable. Its versatility allows for preparing a wide range of dishes, meeting the diverse and upscale demands of New Year's Eve menus. With consistent cooking results and rapid turnaround times, the CombiStar FX ensures that every plate served is a testament to the restaurant's commitment to culinary excellence. As we countdown to the new year, remember that this evening is more than just a celebration; it's a chance to set a lucrative tone for the year ahead. Make sure your restaurant is ready to seize this opportunity and start the new year on a high note! #NewYearsEveDining #RestaurantRevenue #CulinaryExcellence #CombiStarFX #GBSFoodservice

In year one of retail service at Enloe Medical Center, we found café satisfaction scores rose from 75% to 87%. Since then, satisfaction scores have never dropped below 93%. During the first year of transitioning your onsite retail dining to a custom, #realfood dining model like ours, you’re guaranteed to see a lot of positive change within the dining experience: fresh instead of frozen foods, engaged culinary teams, innovative food trends, and managers who actively respond to requests. These initial changes are a given, but the truth is, we never stop striving on behalf of our partnerships. We value the follow-through it takes to grow alongside each unique partnership while continuing to deliver on our #realfood and wellness promise. With over 37 years of Real Food dining experience, we follow through on promises because it’s the right thing to do – we’re in it for the long run. Follow-through and continual improvement for onsite foodservice can be found here: www.thomascuisine.com #foodservicemanagement #healthcare #retail #food #partner #restaurant #onsitedining #independentschool #corporate #seniorliving #patientservices #wellness #foodasmedicine #satisfaction #retention

🥳🌟 Maximizing New Year's Eve Revenue: A Golden Opportunity for Restaurants 🍾🎉 As the calendar turns to the final page, New Year's Eve presents a unique and lucrative opportunity for restaurants. Data reveals that restaurants often see a significant spike in revenue per table on this festive night, compared to regular days. On average, restaurants experience an increase in both table turnover and average spend per customer, making New Year's Eve one of the most profitable nights of the year. 📈 The Potential for Profit: The combination of special menus, elevated pricing, and increased demand for dining out creates an environment ripe for revenue growth. With guests more willing to indulge in premium dishes and drinks to celebrate, the potential to boost profits is substantial. This is the night when a restaurant can truly shine, showcasing its best culinary creations and service. 🌃 Shaping Public Perception: How a restaurant performs on New Year's Eve can significantly influence its public image. A successful evening, characterized by exceptional food, seamless service, and a festive atmosphere, can leave a lasting impression on guests. This positive experience not only encourages repeat business but can also lead to word-of-mouth referrals and enhanced reputation. 🍳 Leveraging Efficiency and Quality: In order to capitalize on this opportunity, it's crucial to maintain high standards of quality and efficiency in the kitchen. This is where equipment like the CombiStar FX oven becomes invaluable. Its versatility allows for preparing a wide range of dishes, meeting the diverse and upscale demands of New Year's Eve menus. With consistent cooking results and rapid turnaround times, the CombiStar FX ensures that every plate served is a testament to the restaurant's commitment to culinary excellence. As we countdown to the new year, remember that this evening is more than just a celebration; it's a chance to set a lucrative tone for the year ahead. Make sure your restaurant is ready to seize this opportunity and start the new year on a high note! #NewYearsEveDining #RestaurantRevenue #CulinaryExcellence #CombiStarFX #GBSFoodservice

🍽️ Cookin Teams Up with Sobeys in a Game-Changing Move! 🚀 Breaking news! Cookin is shaking up the culinary landscape with a groundbreaking strategic partnership that will redefine the way we dine at home. 🌐 In a move aimed at reshaping the future of food empowerment, Cookin has joined forces with Empire Company Limited, the masterminds behind Canada's leading grocery brands including Sobeys, Longo's, Farm Boy Inc., Voila, and many more - their influence on consumer food is unparalleled in Canada.   🌟 Our Game Plan:   Unleashing the Power of “Unfair Advantages”: This partnership represents Cookin's Next Move Towards Consumer Ubiquity! The playbook for D2C marketplace startup growth in our “New World” is undeniably different: 🌟 **The Game-Changers of Yesterday:** Think Etsy, Airbnb, Lyft, Uber, eBay – iconic brands that etched their names in history by building categories and becoming synonymous with consumer ubiquity. Impressive, right? But here's the catch - they thrived in an era of abundant capital access. 🔮 **Welcome to building a startup in our New World:** Fast forward to today, where the rules have changed. Access to ‘unlimited capital’ is no longer the golden ticket to success. So, how does Cookin plan to make its mark on a global scale? Our answer lies in creating "Unfair Advantages." 💡 **Cookin's Recipe for Success:** We're not just dreaming big; we're making it happen by forming key strategic partnerships. American Express represented our first and has proven to be an “Unfair Advantage”; and today’s announcement with Sobeys is our latest. 🚀 **What's Next?** Brace yourselves, because this is just the beginning! Cookin will be announcing more “Unfair Advantages” soon. Expect to witness groundbreaking B2B2C partnerships unfold in several #CPG and other categories and geographies as Cookin expands its marketplace and food empowerment platform throughout North America in 2024. 👊 **Join us** We're not just building Cookin; we're building a #coalition alongside likeminded brands interested in #UnitingPeopleTogether with Food. Congratulations to our team at Cookin Inc. for making this happen, and thank-you to the corp dev and marketing teams at Sobeys for welcoming us to the family; and special shout-out to Doug Nathanson and Julie van Wyck, for being great champions of this partnership. #UnitedbyFood #UnfairAdvantages

A business is most likely to fail in its first year of operation. And in the restaurant industry, that’s especially true — profit margins are notoriously low, staff turnover is often high, and the financial and operational challenges ushered in by the pandemic aren’t going away any time soon. But you can boost your own rate of success by educating yourself on the common causes of restaurant failure and the most common pitfalls for any restaurant. Once you know what to watch out for and what to avoid, it’ll be all the easier for your restaurant to keep delighting your guests, supporting your staff, and bringing in revenue. #restaurant #restaurants #failure #food

A business is most likely to fail in its first year of operation. And in the restaurant industry, that’s especially true — profit margins are notoriously low, staff turnover is often high, and the financial and operational challenges ushered in by the pandemic aren’t going away any time soon. But you can boost your own rate of success by educating yourself on the common causes of restaurant failure and the most common pitfalls for any restaurant. Once you know what to watch out for and what to avoid, it’ll be all the easier for your restaurant to keep delighting your guests, supporting your staff, and bringing in revenue. #restaurant #restaurants #failure #food