Global Head of Communications, Bloomberg Media | Nike, Fox Sports alum | Boards: UNC Morehead-Cain, UNC Institute for the Arts & Humanities, Covenant House NY
Cannes veteran, Andrea Ching - Bloomberg Media's Global Head of Integrated Marketing weighs in on how to prepare for Cannes Lions International Festival of Creativity in this piece for The Drum: https://lnkd.in/giFrTZNc “Global marketing and advertising leaders convene at moments like Cannes for top-to-top meetings, to celebrate creative excellence, gain inspiration and set the agenda for the year ahead. My best advice is to not over-engineer your Cannes experience. Whether you’re taking part from the client, agency, tech or media company side of the business, universally my best business outcomes have arrived from the more serendipitous conversations that naturally occur when such a concentration of business leaders are gathered in one place at one time. Allow for those moments of connection and reflection. And remember that, as much as we are focused on driving results, at Cannes we are generally not focused on more transactional business - so when looking at success metrics you really need to look at a six-to-12-month window, if not beyond.”
Great advice!
CEO | PR & Comms Exec | Female Founder | Publicist | Brand Strategist | PR Net: “Lifestyle Agency of the year 2023”
2moLove this insight especially how to evaluate success given the focus is not about transactional relationships