Brian Jacobs’ Post

Our Chief Transformation Officer, Sue Unerman, shared her insights this week with Campaign Magazine UK on why the UK ad game needs a global perspective. From Gen Z's global outlook to tapping into worldwide talent for innovation, and steering clear of tribalism—it's all in there! 🌍💬 Check out Sue's take on the ever-evolving ad industry and why thinking beyond borders is the key to unlocking innovation and growth. 🚀 Read the full article here 👉https://bit.ly/3FWOS16 #GlobalAdInsights #InnovationUnleashed #BreakThroughThinking #NewCommunicationsEconomy

Today we welcomed Stephen Woodford and Dan Wilks from the Advertising Association to our Channel 4 cinema to unveil the fascinating findings from their latest study, 'What drives the public’s trust in advertising.' 🚀 The study, led by UK advertising's thinktank, Credos and created by Craft Research, highlights that engaging and enjoyable creativity in advertising remains the most significant trust driver! 🛑 On the flip side, ad bombardment emerges as the chief driver of distrust, with its importance escalating significantly for younger audiences. How do these insights resonate with your experiences in advertising? 🤔 #AdvertisingTrust

Tomorrow at Cannes Lions International Festival of Creativity check out 'The Extraordinary Cost of Dull: Why Boring Advertising Must Die'. Our founder Adam Morgan along with Jon Evans will uncover why dreary, dull and beige advertising persists across global industries and the escalating cost of it. Backed by brand new IPA (Institute of Practitioners in Advertising), System1, WARC, and MESH data, as well as expert insights, they'll reveal alarming findings and equip you with the tools to challenge this norm. https://lnkd.in/e5p6MiyA #canneslions #thecostofdull #challengermindset

Findings from the PwC #Entertainment and #Media Outlook were covered in Variety, as PwC's Bart Spiegel highlighted the impact and projected growth of #advertising spend: https://pwc.to/3YcVfbd

If you want to transform how you work with your agency partners than watch this. This series of short films explain how some of the smartest brands in the world are reinventing their operating models to transform the work they do with their agencies. Wavemaker's Anna Hickey and MediaSense's Ryan Kangisser kickstart the discussion.... #positiveprovocation #growfearless

We are delighted to announce the opening keynote speech at the Advertising: Who Cares? summit on September 12th will be by Lucy Jameson, Co-Founder, Uncommon Creative Studio.   The Who Cares? movement was started to promote the multi-disciplinary craft skills that built the advertising industry; skills which are still highly relevant in today's online world but which are now under threat from the focus on often meaningless media metrics.   Creativity is at the heart of Uncommon's offering in branding and advertising; an approach that led to the agency winning no less than 19 new accounts in 2023, and to it picking up multiple awards at this year's Cannes Lions.   With offices in New York, London and Stockholm and clients including British Airways, Monzo, B&Q, ITV, H&M and Google, Uncommon is an example of how a focus on creative excellence can drive business success.   As Uncommon's Co-Founder, Lucy will set the scene for our five workstream leaders, each of whom will be proposing creative solutions to the key topics the industry faces.   Brian Jacobs, who started the ‘Who Cares?’ movement with Nick Manning said: "We've always been clear that for positive change to come to the industry it needs to be driven by those in the business today, who put creative thinking at the heart of what they do, be that in the creation of commercial content, or in where that content is placed and evaluated. Lucy and her agency, Uncommon embody these qualities. We are delighted she's agreed to open our event."   Lucy will be followed by the author and consultant Michael Farmer (on business models), Jenny Biggam, Owner of the7stars (on trading, transparency and trust), Denise Turner, CEO of Route Research (measurement and accountability), Crispin Reed, Founder, Skyscraper Consulting (recruitment and well-being) and Ebiquity's CSO Ruben Schreurs (brands and journalism).   We will be announcing other high-profile speakers in the coming days.    Tickets to the event, to be held at The Royal Society of Arts from 1.30pm on September 12th can be purchased from our website: https://lnkd.in/dykpRRKP    More information from Brian Jacobs at [email protected] or Nick Manning at [email protected]. #whocares

Phil Sumner, SVP at Publicis Groupe, thinks attention can help the advertising industry recalibrate and solve many of its largest issues. He discussed the importance of viewing media and creative attention together and how the industry needs common definitions to make life easier for advertisers. Link to the interview below

It was great to be involved in writing this report for the IPA (Institute of Practitioners in Advertising) and it is also great to see the message being pushed again in the #FT. The message that #advertisingandmarketing is an investment, not a cost is one that needs to be repeated time and time again (and that advertising is indeed 'intangible capex'). Fortunately, a lot of firms now seem to be grasping the underlying truth that those who spend on advertising and spend well reap the rewards. The latest company results season has shown plenty of proof of that for companies such as Unilever, P&G etc. My view is that we are starting to see a fundamental shift in the way that advertising is perceived but, if that momentum is to continue, the message needs to be reinforced time and time again, As usual, this is not investment advice.

This is excellent insight.

System1 adding value & insight as always with a touch of Andrew Tindall's distinctive humour (shitmuncher = light buyers). Refreshing to get real insights with a dose of humour and humanity. If you a marketeer not following System1 and Andrew Tindall - I recommend you do now. #CreativityMatters #MarketingEffectiveness #HumourInAdvertising #Cannes2024 #System1 #BrandBuilding