Brian Onorio’s Post

Milton Hersey 🍫 We all know the amazing milk Chocolate we all love and use s’mores with, make all kinds of goodies with, and enjoy! Funny story: HB Reese, aka Reese’s peanut butter cups. He worked for Hersey, as a dairy farmer, experimenting with many ways to complement Hershey, and eventually, he got popular in the area. Word got back to Milton Hersey and a couple of the guys said hey, aren’t you going to sue HB Reese? No , this town is big enough for two chocolate owners, eventually, they merged as partners, Milton saw the potential of partnership, and Reese’s Cup is now a popular candy we all love. Seeing the potential in partnership and future collaboration, instead of taking a different route and suing Reese. Look into the potential of partnerships you never know how working together can blossom for both of you, this world is big enough for us to work together. #partnermarketing #partnerships

Be a Leader in Life #27: How Preparation can enable Agility   What is the recipe for agility?   Agility to me is enabled by mindset, scenario planning and then great teamwork.   The “Crash the Super Bowl” program has provided me with many learnings and even fits here as well in a story that is not well known.   At a “Chalk talk” presentation on Super Bowl Sunday morning (2007), our Doritos team was very excited to share our 5 finalists for the program. No one would know the winner until the actual commercial aired during the Super Bowl.   After the presentation, I received a tap on my shoulder to go out to the hallway for a moment. There was such a strong, positive reaction to the commercials. Leaders across PepsiCo discussed airing two of the “Crash the Super Bowl” finalists instead of just one.   The game was in 6 hours! How can we make this happen?   Due to planning ahead, our team had given two spots to CBS…. One was the winner and the other finished 2nd and was a backup. We called CBS operations and made the switch to the program schedule…. Sameday. Doritos aired two spots!   “Check Out Girl” aired in the 3rd Quarter and rose to the top of viewer liking and capped off a day where history was made with user-generated advertising on televisions biggest stage.   Agility happened with a growth mindset, some scenario planning and amazing teamwork. #teamwork #leaderinlife #growthmindset #leadership https://lnkd.in/egVg4cB4

Deadpool is ketchup. Wolverine is mustard. Mind blown yet? Heinz just dropped a marketing masterpiece that's equal parts clever and hilarious! In their latest campaign "Now You Can't Unsee It," Heinz has taken cosplay to a whole new level - by turning superheroes into condiments! Ryan Reynolds lends his signature wit as the voice-over, breaking the fourth wall to point out the uncanny resemblance: Deadpool is unmistakably ketchup, while Wolverine is the perfect mustard match. This genius blend of pop culture and product placement isn't just a feast for the eyes - it's a testament to Heinz's marketing prowess. From Barbie to emojis, and now superheroes, they've proven time and again that they can market anything with style and humor. 👏 Hats off to Heinz for this slice of marketing brilliance! What do you think? Has this ad got you reaching for the popcorn (and ketchup) in anticipation of Deadpool 3? Share your thoughts below! #MarketingGenius #Heinz #Deadpool3 #CreativeAdvertising Kraft Heinz

🏆 Dr Pepper has scored a major victory! 🏆 In a thrilling development, Dr Pepper has surged ahead in the beverage world, thanks to its game-changing college football sponsorships and irresistible new flavors. This bold strategy has ousted Pepsi from its long-held top spot. The introduction of new, refreshing flavors has been a key factor, capturing the hearts of consumers with every sip and showcasing why Dr Pepper stands out in a crowded market. With this winning strategy, Dr Pepper has redefined the game, celebrating a refreshing victory that's bound to be remembered. 🏈 Follow us to learn more insights about of Marketing world. . . . . . #DrPepper #Pepsi #MarketingGenius #FlavorInnovation #GameChanger #SoftDrinkChampion #FootballMarketing #TopSpot #CreativeCampaign #MarketingStrategy #BoldMove #BeverageIndustry #ConsumerFavorites #BrandVictory

🌟✨ Breaking into Whole Foods Market across the Mid Atlantic – a milestone worth savoring! Myles Comfort Foods has arrived! 🌟 🔥 It takes more than meets the eye—hard work, unwavering dedication, and resilience got us here. But this is just the beginning of our journey. 🚀 🔝 Now, being on the shelf is our starting line, not the finish. It's time to drive Velocity Velocity Velocity! 📈 Just like a drafted NFL/NBA athlete, it's time to put in the effort to clinch that starting position. 🌟 Let's raise a toast to this achievement, but our eyes are set on the bigger goal—Category Dominance. 🚀💪 Are you ready? We are. Let's go! 💥🚀 #cpg #blackownedbusiness

It's time to face the facts: in-house agencies are sweeping awards and shaking up the industry like never before. When I joined The Kitchen North America, my mission was clear – to break the stigma surrounding in-house vs. traditional agencies. And guess what? We've done just that. Winning Small Agency of the Year at the Shorty Awards is proof that great creative and outstanding work come from passion and talent, regardless of the agency model. We're not just keeping up with the traditional giants; we're outpacing them. Think about how Netflix disrupted the entertainment industry. Traditional networks were kings until Netflix came in, breaking all the rules and creating award-winning content that changed the game. That's exactly what in-house agencies are doing in the advertising world. To everyone at The Kitchen North America – your relentless creativity and dedication have made this possible. And to Kraft Heinz, thank you for believing in us and letting us bring your visions to life. We're not just part of the conversation; we're leading it. Here's to continuing to disrupt, innovate, and create work that leaves a mark. 🚀🌟 #IndustryDisruption #InHouseRevolution #ShortyAwards #CreativeExcellence #ChangingTheGame #ProudMoment #PassionInAction Tom Evans Simon Au Kathleen Bokar Julie Benevides damon crate Daniel Szczepanek Emma Arnold Gira Moin Karin C. Brandon Morrison Jan Parma Monika Hesch Ananta Prayitno Bayly Shelley Wesley Webb

Good One by #BurgerKing Most of the companies opt for white label services whereas Burger King used McDonald’s brand to gain publicity (and customers). What a bold move… My learnings from this episode: - Stick to your niche, don’t dilute - Don’t add service name in your Brand Name - Customers want variety, think of innovative ways to retain them #mcdonalds #burgerking #marketing #brazil

Actually, it is quite funny that this quote is from Ray Kroc. Ray was certainly not the first. It is often thought that he is the founder of McDonald's. But that is not the case. The McDonald's restaurant already existed when he came in as a seller of milkshake machines. What Ray Kroc was, is the man who made McDonald's big. So yes, he was certainly daring, different and very innovative! As we already said: It helps, but you don't necessarily have to be the first. You do need to know how you can make a difference, what will you do differently or better? How can you grow? #RayKroc #innovation #growth #McDonald's #quote

The Super Bowl is tomorrow, and with the San Francisco 49ers hoping to claim victory against the Kansas City Chiefs, we’re extra invested this year! When it comes to helping students understand the power of branding, Matthew D. Fisher, DBA always kicks off his brand management class with a deep dive into Super Bowl ads. Why? Because they're not just snippets of entertainment; they're strategic masterpieces that perfectly illustrate the delicate dance between marketing and branding. With a jaw-dropping 7-million-dollar price tag for a 30-second spot, brands entering this arena need to bring their A-game. And if they misfire, Dr. Fisher doesn’t hesitate to offer up an unapologetic takedown! Swipe through to see Matt’s breakdown of key lessons from some of the greats (and not-so-greats) in Super Bowl advertising from the past decade. Which Super Bowl ad is your favorite case study in branding brilliance? Share your thoughts below and watch this space for Prof. Fisher’s take on this year’s branding winners and losers after the big game… #hultinternationalbusinessschool #hultfaculty #superbowl #nfl

🏈 Super Bowl LVIII is almost here, and it's shaping up to be a game for the history books! The San Francisco 49ers and Kansas City Chiefs are going head-to-head in Las Vegas, promising us a thrilling rematch of Super Bowl LIV. As we gear up for this epic showdown, it's a perfect time to appreciate the essentials: strategy, teamwork, and resilience. These are the same pillars that underpin our professional endeavors, driving us toward success. Now's the moment to review our own strategies. Are we set to face the upcoming challenges and deliver outstanding results for our clients? Here's to enjoying the game and crafting winning strategies in all our ventures! Have fun and stay safe. #digitalamarketing #attorneys #strategy