Brian Spencer’s Post

This article from Nosh.com (link in the comments) popped up in my email and it caught my eye because it featured prominently our clients NoBull Burger (and our packaging design!) - then I dug into it and found a very interesting take on big shows (Expo West) and smaller, regional shows and the perspective that brands have when it comes to participating, or not participating, in these shows - here’s a quick summary: At the Virginia Food and Beverage Expo, nearly 200 local brands showcased their innovations. Amid economic considerations, brands like NoBull Burgers and True Made Foods chose strategic focus over larger trade shows, prioritizing direct marketing and customer engagement. Key takeaway: In today's tight economic climate, emerging brands are becoming highly strategic with their resources to foster sustainable growth. It’s very interesting hearing brands leaning into the smaller shows - we’re lucky in North Carolina to have the Flavors of Carolina show which is one of the best shows I’ve gotten to attend because of its size and hyper focus on bringing retailers and NC brands together. Have you experienced the impact of choosing smaller shows over larger ones? What are your thoughts on strategic focus in brand growth and customer interaction? #BrandStrategy #CustomerEngagement #FoodAndBeverage #LocalBrands #SustainableGrowth #PackagingDesign #betterwithbuttermilk

Thank you Danny Celoni for a high energy preso at The Drinks Association brekkie this morning! Lots of talking points, of which several stood out… 👉 liquor has great heritage and emotional connection - these will be powerful levers for growth in the coming months 👉 bottleshops and bars are at the heart of communities so talking more to the occasion makes very good sense 👉 costs up, frequency down - times are tough all round right now, and it means BAU won’t cut it in the next 18 months… 👉 Gen Z is hard to recruit…no surprises there, and I can tell you exactly why younger shoppers aren’t excited, category-by-category…(ask me 😉) 👉 delighting consumers with genuine innovation is the way forward…. …and here’s my build on that one… ⭐️ delighting consumers doesn’t stop when they walk in the store. If you don’t delight them when they’re shoppers, you might not get the chance to impress them as consumers!! I’m not CEO of a big business and I don’t claim to know all the tough decisions people in those seats have to make. What I know is retailers and suppliers could be collaborating smarter and putting the shopper at the heart of more conversations, to create more consumers and grow existing baskets. Together, we can put more fizz back in the off-prem in 2025…! (p.s. well done Georgia Lennon and team for the last-minute pivot on location👍) Mia Lloyd John Barakat GAICD James Marinelli Andrew Pearce Lou Henville Glen Scarlett Michael Bornholdt Tim Carroll Agnieszka Pfeiffer Anthony Ghosn Nate Delmenico David Stevenson Julien Marteau ✦ Marketing and Business Leader #shoppercentric #liquor #growthplan #collaboration

This pisses me off. It’s December 27th and already we’re advertising Easter. Let us finish enjoying one holiday before we start to monetize the next. I don’t know if this is the fault of Co-op or Cadburys Schweppes PLC but what happened to the 12 days of Christmas? Brands need to raise their game and protect the values they push hard in the run up to December 25th. Stop chasing sales and focus on values. #christmas #christmasseason #christmasmood #retail #retailindustry #retailmarketing #retailfuture

Just wrapped up an incredible week at Groceryshop 2023! 🛒 I'd like to extend my heartfelt gratitude to all our attendees for making this year's Groceryshop the BEST one to date! I had the privilege of participating in some truly engaging and inspiring conversations. Here are a few highlights: Generative AI: As Ben Miller aptly put it, "To sum up all of the conversations, it's a runaway train." Retail Media: Krystina Gustafson shared her insights, noting that "Last year, it was a shiny new object. This year, we're focused on standardization. Next year, we'll likely be looking at differentiating capabilities." Organic vs. Inorganic Expansion & Adjacent Revenue Streams: JJ Fleeman emphasized Ahold Delhaize's active exploration of growth through acquisitions, recognizing the importance of scale for technology investments in a consolidating market. Ben Miller summarized these key takeaways nicely: 1. Organic Expansion: Leveraging their dominant East Coast presence to drive organic growth. 2. Inorganic Expansion through scale acquisition. 3. Retail Media Networks: Diversifying revenue streams has paid off, with AD Retail Media experiencing a remarkable 70% income growth since its recent relaunch. In addition to the incredible content, we witnessed some fantastic activations at this year's event, including the Street Fair. It was our inaugural inclusion of retailers and brands in the show experience, featuring exciting and DELICIOUS treats from brands like Monster Energy, Kellogg Company, Feastables, PepsiCo, and more. Congratulations to Lindsay Cohen and the operations team for bringing this vision to life! In summary, I am both inspired and a little tired, but also eagerly looking forward to rolling up my sleeves for next year's event! 🙌 #Groceryshop #RetailInnovation

A global sports star - David Beckham ✅ A premium beer brand - Stella Artois ✅ A great British sporting event - Wimbledon ✅ The British summer weather - A mix of sunshine and rain ✅ If you can't create a brilliant campaign with these four ingredients and poke a bit of fun at the same time, then you're doing something seriously wrong! AB InBev, Stonegate Group and Alight Media - Great team work, we've enjoyed working with you on this 🎾🎾🎾 https://lnkd.in/epZKF76s #shoppermarketing #marketingstrategy #zappit #customersatisfaction #mobilecoupons #martech #rateofsale #sampling #producttrial #1pd #cashbacksolution #instantcashback #groceryretail #cashbackmarketing #experiential #ontradesales #retailtech #fmcgsales #salesboost #hospitality #wimbledon24 #stellaartois ZAPPIT | Powering mobile coupons and instant cashback across retail & hospitality

David Beckham needs no introduction, neither does Wimbledon, arguably neither does the infamous British summer weather - introducing this fabulous Wimbledon campaign by Stella Artois, 'When It Rains, We Pour' 🎾 ☔ If you are lucky enough to be at Wimbledon this year, check the link below and let David Beckham demonstrate how your pint could be covered. #digitalmarketing #zappit #mobilecoupons #wimbledon #stellaartois #martech

TRANSACTIONS ARE CLEARLY EVIDENCE for Optimism! KEEP YOUR EYES OPEN! Opportunities follow the Optimism! SUCCESS FAVORS THE OPTIMIST,

In a recent move that merges the worlds of sports, fashion, and fine beverages, global icon David Beckham has teamed up with Stella Artois, one of the world's most famous Belgian beer brands. This collaboration promises to redefine the boundaries of traditional brand partnerships and set a new standard for sophistication and style in the beverage industry. The collaboration between David Beckham and Stella Artois is poised to make a significant impact on the brand's perception and sales. By associating with Beckham, Stella Artois expands its appeal to a broader demographic, transcending geographical and cultural boundaries. Beckham's global influence amplifies brand visibility and relevance, attracting new consumers while strengthening loyalty among existing consumers. What is your take on this recent partnership? #brandmarketing #influencermarketing #brandpromise #brandauthenticity https://lnkd.in/gsQnQQSC

Curious to know the answers to some of these questions for top departments at Kroger? ❓ Who were the top-selling brands? ❓ Which brands showed up the most in organic search? ❓ Which brands advertised the most? ❓ What were the top-selling items? ❓ Did sponsorship activity increase? ❓ Is the department growing in terms of organic impressions? Find these answers and more in our latest Kroger Department Performance Report: https://lnkd.in/gkDdFfTw #kroger #retailmedia #retailsearch #retailanalytic #ecommerce