Brian Steinberg’s Post

If you can make it in TV news, you can make it in just about any career! The question is…. What do YOU want to do?? And what are YOU doing to make it happen? We had over 50 people who tuned in each night to our "Burned Out Broadcaster Bootcamp," and now I can't wait to coach many of them for the next 3 months! -> If you missed the final Burned Out Broadcasters Bootcamp for 2023, no worries. I'm happy to hop on a free 15 minute zoom to share my insights!! #tvnews #newsmedia #journalism #localnews

Jumbo shrimp. HA! Icebergs. What could go wrong? Reality TV. Now that’s funnier than “jumbo shrimp.” But what happens when you don’t see the twist — What happens when you only see the surface and don’t know the mechanism that makes the machine work? 70% of American’s still trust local news broadcasts. And the local news is trusted by people across the political spectrum. Great! What’s lurking beneath the surface? (I didn’t mention ice bergs for nothing.) Sinclair Broadcast Group owns nearly 200 local news stations in about 90 markets. Sinclair Broadcast Group sends scripts to each station that the anchors are mandated to read. On any day, if you could tune in to every Sinclair station, you’d see the exact same story word for word. Local journalists — Producers, reporters, anchors — Must air mandated stories. They can't act independently. Not on the story selection, point of view, fact checks or presentation. It’s #MediaRecMonday and the recommendation for today is to know the ownership of your local news channel. The independence of the press matters. Even if you agree with the point of view — Even if you tune in and everything seems, “normal” — Take a moment to search the ownership of your local channel. Because you deserve to know. Because independence matters. Because facts matter. #Leadership #Localnews #Journalismmatters

Did not see this coming, but even though CNN is clearly in decline, especially the cable business, Mark is the type of executive who could revitalize the brand. He did it at NYT, so why not CNN? I interviewed Mark on stage at SMW a few years ago and asked him what he attributed NYT's digital success to, and he said something that has always stuck with me, largely for how simple and elegant his response was: "You have to create something that people are willing to pay for". When you apply this to both your editorial and commercial businesses you can see how this brings the entire business into alignment, which in news media is so tough.

While it looks like the WGA has reached an agreement, the impact of the dual writer and actor strikes (first time since 1960) will be felt this fall. In our latest article, Kelly Dulin and Margaret Firalio, lay out some of the changes in TV content you’ll see and provide insights on how advertisers should be approaching this shifting environment https://lnkd.in/gvR_CqyN

Meeting Hall-of-Fame television anchor B.J. Sams is an experience exactly like most people might imagine. Genteel and friendly, his shock of white hair and trademark well-bottom baritone trip the memory immediately to decades of broadcasts into thousands of homes. If meeting Sams for the first time feels easily familiar, hearing his story for the first time is anything but. A tale of almost unimaginable heartbreak, loss and, at last, redemption, it is a story he tells easily, even as its deeply personal notes strike chords that are sometimes hard to hear. Read more below and in our December issue of AMP. https://lnkd.in/ds_xb4n5

#IndustryInsights 💡 Is the end of the Hollywood strikes also the end of Peak TV ? 🤔 This interview between TVBEurope's Jenny Priestley and analyst Fred Black dives deep into the impact of the strikes and the changing landscape of content creation. It's a must-read take on a fast changing industry 👇https://hubs.ly/Q029Y0fN0

📺 Unbreakable reign. Latest blog post from Media Agency Group exploring the undeniable power of TV in the digital age. Check it out!

➡️ “It’s really problematic. We are not merely troublesome we are in a red alert situation in many many markets and as politics gets more polarized we have to decide what we do about institutions.” I don’t know a lot about PBS but folks I’m talking with have been thinking about this issue for a while, especially with many of the social impact companies shutting down, like Participant and Topic Studios. Outside of high awareness factual or biopic based programs IMO it’s very hard to connect with new movies and shows that feel like they’re leading hard with their social political agendas. Do we double down on niche or find more creative (and authentic) ways to tell stories that connect us? Maybe show us what drives a character that we can all relate (or aspire) to; show us new ways to see classic plot structures before trying to change hearts and minds. I believe films like Dune and Civil War did this effectively. Same with Fallout series. I’m going to try to take the extra effort to see these things in theaters this summer or watch them on first weekend on streaming. #storytelling #challenge

How can your brand and spokespeople become a part of the national conversation? We call it becoming newsroom-ready, and here’s how we can help; ✅ We work with you to find topics your brand could add value, insights, and analysis on. ✅Get your spokespeople media ready through media training. ✅Monitor key news events coming up, and react to breaking news to respond to requests from broadcasters. News producers rely on responsive and knowledgeable individuals with in-depth industry knowledge to provide commentary on national news stories. How do you know if your brand is newsroom-ready? Get in touch at [email protected] to discuss a preliminary workshop today. #NewsAgenda #Newsroom #MediaTraining