BrightLine’s Post

https://lnkd.in/dgyd3CQr Huge congratulations to our fine feathered friends at Peacock on their success, especially knowing how hard they've all been working on this (and still are). The BrightLine crew is proud and humbled to partner on such a grand scale event with a whopping 25 interactive and in-stream ad experiences running in this year's games! We've come a long way together and appreciate the partnership with the gold medal team at NBCU Fergal Carr, Collette Winn, William Roberts-Foster, Derin Basden, Christopher Lynn, Hannah Northway-Wallace, Chad Bender, Alison Levin and more! #CTVadvertising

https://lnkd.in/ea63cbUW Wish we were on stage to clarify and answer some of the questions on this panel: - Yes, remote control interactivity outperforms QR codes by 156X - we have enough data on this to call it a fact. "QR codes not so hot" is correct. - To Todd Hay, formats that let a viewer click the remote to send an offer or cart to their phone do exist - BrightLine enables that for Peacock and Max among many others, and the one-click results are strong. - Engagement rates are "surprisingly more than you'd think" is definitely true - upwards of 5%-7% for the most engaging formats, and as high as 20% for choice based. Thx Lily Panchasarp - "Director of sales at Disney Ads, thinks the 'interactivity of ads is going to continue to always rise.'" Absolutely agree, as do the numbers with over 127 campaigns this past quarter alone!!! Bevin Fletcher, Brett Sappington #CTV #CTVadvertising The StreamTV Show, StreamTV Insider

Jacqueline Corbelli CEO of Brightlines perspective on free streaming services https://lnkd.in/etw9Q2NM

The goal is to “get clients to start thinking about these new ad formats as a viable part of their [CTV media] planning,” Mike Fisher says. "But are clients doing more than just thinking about it?" asks Alyssa Boyle. The answer is a resounding yes - 90 of the top 100 US advertisers already leverage BrightLine's suite of ad formats across their streaming TV buys with Disney, NBCU, WBD, Samsung, Sling, Vizio, and more. Over 400 campaigns launched in 2023, tracking toward well north of that this year, and GroupM has been leading the way for nearly a decade with us. #ctv #ctvadvertising

https://lnkd.in/e6Xuq88e It's game time!!! In another TV ad breakthrough, viewers can now PLAY the spot, driving new levels of brand engagement with the remote control. Thanks to the crew at Disney Advertising for debuting this new format with us - Jamie Power, Lauren Cohen, Michelle Marchewka, Lexi Swift Sindall, Gianluca "Luca" Milano. I sense many fun brainstorms in our collective future for this. #CTV #CTVadvertising #advergaming