Brittany Willis, MBA’s Post

Roelant Prins and Martha Stewart on stage at the National Retail Federation Big Show in New York. 🔥Customer-centricity starts with understanding your audience’s needs and wants. That simple! 🔥Audience needs haven’t ACTUALLY changed too much, but how to deliver on them is a constantly evolving art and science. 🔥The level of investment needed to win in the competitive marketing space has skyrocketed. Content married with a really good product helps you cut through. 🔥Omnichannel is an obvious answer to meeting your customer’s needs. Don’t make your operational and technical challenges your customer’s problem. #NRF #adyen #retail #unifiedcommerce

In today's digital landscape, reaching customers means meeting them where they are, and taking an omni-channel approach ensures your message resonates across every platform, creating a seamless experience that builds lasting connections. Ready to revamp your omni-channel communications? Swipe to learn more and send us a message to get started!   #OmniChannel #OmniChannelMarketing #UserExperience #Zenergy #ZenergyCommunications

Join The CPG Guys for another exciting episode! This time, they're diving deep into the world of CPG media campaigns with Giant Eagle, Inc. Senior Director of Leap Media & Sales Joell Robinson and Bridg CRO Neil Murphy Get ready to hear about: The data hurdles and scaling challenges that CPG campaigns face. How Rippl, our innovative data and media platform, stands out from traditional RMNs. Don't miss this informative discussion hosted by Sri Rajagopalan!

Exciting news in the world of retail media! In the latest The CPG Guys podcast episode, Neil Murphy, Bridg's CRO, and Joell Robinson of Giant Eagle, Inc., discuss how Rippl, a groundbreaking new product from Bridg (a division of Cardlytics), is revolutionizing the way regional grocers and convenience stores expand their offsite retail media programs. Tune in to discover how Rippl is changing the landscape and helping retailers tap into incremental national #retailmedia brand budgets!

Curious about how Teads leverages #attention as a key driver of brand success, particularly in #omnichannel and #cookieless environments? In a recent Talks with Teads session, Chief Product Officer Rémi Cackel and Global CMO Natalie Bastian discuss practical strategies around attention. Teads Ad Manager's attention measurement, adopted by 20% of campaigns within a month, is a key highlight. Delve into Remi's insights in the full interview here: https://lnkd.in/dtJZTusV #TalksWithTeads #AttentionMetrics #BrandSuccess #Innovation #Media

Is your multichannel strategy struggling to engage customers and adapt to their behavior? Learn from leading brands JD Sports Fashion, Kindred Group plc and The Very Group how to create seamless experiences, drive more monetization and measure impact in this Mobile Leaders Forum London recap. https://bit.ly/4cnhIGx #Omnichannel #MobileLeadersForum #CustomerExperience

In the latest “Talks With Teads” episode, Natalie Bastian, Teads’ Global CMO, chats with Nicole Parlapiano, the CMO of Tubi, about the future of brand engagement and customer loyalty. They emphasize celebrating individuality and fostering authentic connections with consumers as the key to success. Key Insights: • Rebranding Process: Aligning brand with evolving audience expectations through comprehensive feedback. • Embracing Uniqueness: Celebrating diverse tastes and creating an inviting atmosphere without traditional pressures. Community Power: Grassroots support drives brand success, resulting in organic growth and loyalty. Watch the discussion and more on the blog >> https://lnkd.in/erQfiQRw #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #BrandEngagement #CustomerLoyalty

What will you leave behind as you pursue this year's best practices? We left bulk pitching behind long ago, but some PR practitioners haven't shaken the habit yet. We're interested to hear what you'd add to this list! #publicrelationsagency #BestPractices #omnichannel

How does Rite Aid stay relevant and bring value no matter what their customers might need? 🎯 On a recent episode of The Retail Experience Show, Jeanniey Walden, CMO of RITE AID, talks about a recent TV commercial campaign that tells real stories from the real customers they serve every day. Check out the full episode here: https://lnkd.in/gcxinSJV #retailexperience #retail #customerjourney #omnichannel #brickandmortar #inlocationexperiences #digitalmarketing

Did you know…? NIQ invented the concept of market share more than 100 years ago! In "Exploring the Full View of Measurement", our attendees of #C360 learned how we are once again reinventing measurement, expanding coverage, and eliminating blind spots in the #omnichannel world.