Brittney Dellaquila, M.S. HRER’s Post

It's time to face the facts: in-house agencies are sweeping awards and shaking up the industry like never before. When I joined The Kitchen North America, my mission was clear – to break the stigma surrounding in-house vs. traditional agencies. And guess what? We've done just that. Winning Small Agency of the Year at the Shorty Awards is proof that great creative and outstanding work come from passion and talent, regardless of the agency model. We're not just keeping up with the traditional giants; we're outpacing them. Think about how Netflix disrupted the entertainment industry. Traditional networks were kings until Netflix came in, breaking all the rules and creating award-winning content that changed the game. That's exactly what in-house agencies are doing in the advertising world. To everyone at The Kitchen North America – your relentless creativity and dedication have made this possible. And to Kraft Heinz, thank you for believing in us and letting us bring your visions to life. We're not just part of the conversation; we're leading it. Here's to continuing to disrupt, innovate, and create work that leaves a mark. 🚀🌟 #IndustryDisruption #InHouseRevolution #ShortyAwards #CreativeExcellence #ChangingTheGame #ProudMoment #PassionInAction Tom Evans Simon Au Kathleen Bokar Julie Benevides damon crate Daniel Szczepanek Emma Arnold Gira Moin Karin C. Brandon Morrison Jan Parma Monika Hesch Ananta Prayitno Bayly Shelley Wesley Webb

Day Three of Starbucks and Tee Time at the Rosen Shingle Creek for the ServiceMaster TWO MEN AND A TRUCK® and TWO MEN AND A JUNK TRUCK Annual Conference. It occurs to me that I have yet to see a single golfer on this course. Of course, it's early and we could be on the back nine (one of maybe three golfing terms I am familiar with). Big takeaway from yesterday? Shaking out and dusting off old processes and finding out if we still do them because they are effective or just because that's the way we've always done them. (Spoiler Alert - It's a little bit of both.) #twomenandatruck #twomenandajunktruck #servicemaster #servicemasterbrands #smbac2024 #annualconference #annualconference2024 #pistachiolatte #whatImReading #marketingstrategy #bookdragon #fortlauderdale #ftl #ftlmovers #ftlmovingcompany #localmovers #hyperlocal

You're more similar to your competitors than you think. "You don't need to be a winner in Formula One." Indeed, this is not a sentiment held by most teams, but the thinking behind Chipotle Mexican Grill 's CMO, Chris Brandt. There are many ways the teams in the paddock try to differentiate themselves. ↳ Content ↳ Reputation ↳ Sponsorships With the Chipotle sponsorship, that's what Haas has aimed to do. Usually, you need help to distinguish yourself from your competitors. Chipotle is capitalizing on its partnership with MoneyGram Haas F1 Team partly because of Gunther Steiner's rise in stardom (although this season is going to be interesting) And their potential reach increased in the US and visibility in the Middle East. Instead of sponsors heading to teams like Red Bull, where they might have been priced out. They can run creative activations and campaigns that go against the grain. It's the perfect way for Haas and Chiptole to separate themselves from their competition. #sports #sportsbiz #linkedinsports #formula1

What if Your Team Culture Was Obsessed Like Fandom-hood? I often tell people there's an obscure religion in Canada, and it's called hockey. All that aside, it got me thinking. What can we learn from sports fandom and reapply to our team culture and raving fan base? Molson Coors Beverage Company nails this with their Molson Canadian brand. The beer is a catalyst for something bigger than the liquid itself. This brand has caught my attention ever since they released 'The Rant' commercial in 2000. That ad didn’t just change the trajectory of a declining beer brand; it changed an entire country 🇨🇦 . (Link to the ad in comments if you want to see it.) So, how can you reapply fandomhood strategies to level up your team chemistry and ignite passion from your raving fans? Let’s Go! PS: Let’s go Edmonton Oilers! #cultureFIRSTleadership

My strengths - finding the right lending solutions for clients My weaknesses - lawn bowls

Great sporting events beget great partnerships and advertisements. And EURO 2024 is no different. This Budweiser spot isn't particularly dynamic or innovative (referencing a multi-decade championship drought) but in leveraging England's "last living legend" from its 1966 championship team, cleverly branding their product with an unactionable call to action, and putting together a moody, optimistically spirited commercial, the spot works. But does it work in England? Curious to hear people's thoughts. UEFA EURO 2024 Budweiser Brewing Group UK&I #advertising

An Absolute MASTERCLASS in #Marketing right here by Molson Coors Beverage Company. In an era where ads are everywhere in sports (like on jerseys), Molson took such a brilliant approach here. Normally, someone's name would be on the top of the jersey but when many players have ponytails or longer hair covering their name, it's disappointing. It's a common problem in women's sports. So... for this new women's hockey league that just launched, Molson announced that instead of player's names being featured at the top of a jersey like normal and risking being naturally "covered up" they put their company advertisement at the top so that the COMPANY is covered up by hair. All player's last names will then be at the bottom of the jersey in full view for everyone to see. Molson will get so much positive press behind this and they should. It's a great way to naturally integrate while leading with value, not the sale. Will someone buy Molson because they like beer? Sure. Will more people (especially individuals who play/watch hockey) now buy Molson because they were at the forefront of something cool like this? 100%. Lead with value and integrate naturally. That's the key to success. https://lnkd.in/gncQk9mN #womenssports #womenshockey #hockey #advertising #adcampaigns #Adstrategy

I take a rather dim view of PR from the likes of Kraft/Mondelez around Bourneville/Cadbury when they're actively stripping out legacy pension provisions. The 2007 Gorillas are drumming hard in the air tonight. Sure, needs must, etc, but the current framing of this financial engineering is so far away from the visionary Victorian building of a new town, it's mind-boggling. Meanwhile, I see more and more teams in GRC compliance taking the original John Cadbury approach and working on family and employee-led approaches to succession - creatively too. John Lewis shows that employee-led initiatives are uniquely hard to sustain, but John Cadbury's legacy is 200 years old this year (JLP 160 and JCB is 80). How many of the brands concocted out of focus group faux-Latin efforts and TLAs will last even a fraction of that?

A great ground game in distribution with the real-time pour-through data of Floteq USA make for an unbeatable combination. Distribution gets real-time volume, temperature, pressure, and TDS (Total Dissoled Solids… to detect line cleanings) for EVERY retailer in real-time… #data #growth #knowing #executing

Cool campaign from Heinz. Nailed the implementation, with routes on Strava and Map My Run. Well, it is marathon season, after all. The Athens Marathon is this week, New York was last week and Chicago a few days prior. This is a very innovative idea from Heinz to be part of the conversation, since these big events attracts 30-40K runners and a few hundred thousand spectators each. I'm not 100% about the core idea, though... I guess ketchup is a valid source of electrolytes and it also has some sugar and it DOES come in a small, portable, easy to gulp packet. BUT, it's not exactly easy or pleasant to consume by itself while running and there are far better alternatives. It's forcing it, a bit. Stretching out a concept to it's extreme and seems a bit disconnected from the audience it tries to connect to. Not the most practical of ideas. I don't see this becoming a thing among runners. Then again, some people are always willing to try out something they saw online and treat it as legitimate, reliable advice. NOT ME! I do NOTHING NEW on race day. https://lnkd.in/dR_vVzxz