Brogan Search Partners’ Post

Brands often focus on their external image, but the real magic happens from within. Aligning employees with your brand’s promise, vision, and values is essential, but it starts at the top. When leaders embody the brand through their actions, this not only resonates with customers but also fosters pride and a shared sense of purpose among their team. #Leadership #Authenticity

The retail and shopper landscape is rapidly evolving. Let's make sure your brand stays ahead of the curve. Don't miss the firstmovr 10.10 Future of Innovation on Tuesday, Oct 10, to find out how! Bobbi Bowers, Executive Creative Director, and Katie Butler, VP of Strategic Planning, will take you through key ways that shoppers are shopping differently, the macro changes in the world today that are impacting that and the opportunities that lie ahead. Brands, register for free here: https://lnkd.in/e9hcyP4E #omnicommerce #innovation #brandstrategy

A summer recommendation: Interbrand’s Brand Leadership Series! Brand leaders are facing multiple challenges. From inequality to economic uncertainty, climate change and humanitarian crises. What is the role that brands must play in shaping a better path forward? Today’s most relevant and valuable brands are those that appear to effortlessly balance power and responsibility. At Interbrand, we asked some of the world’s leading companies about the moves that are giving their brands purpose and impact, and how they are addressing the main challenges of 2023. All interviews are available on our website:

We loved the perspective Mark Kirkham from PepsiCo shared in this piece: https://bit.ly/3wKchl8 “Every industry might be slightly different, but the foundational challenge is the same: What role does brand building have in driving top-and-bottom-line growth? You have to build brands and the business at the same time.” We couldn’t agree more: strong brands can be performance drivers. Moreover, owned asset optimization (OAO) aligns seamlessly with this philosophy, emphasizing the importance of optimizing owned assets for maximum impact. Marketing that focuses on connecting with consumers, earning their trust, and supporting their needs is what drives long-term business outcomes. Thank you for sharing your insight, Mark! #MarketingStrategy #BrandBuilding #BusinessGrowth #Creativity #Leadership #OAO

🌟🔄 In a dynamic marketplace, recognizing when to evolve your brand is critical for maintaining relevance and achieving sustained success. But how do you determine the right time to make such a strategic pivot? Our latest blog post dives deep into the signs that signal a need for brand evolution, from declining sales and engagement to feedback that suggests your message may no longer resonate with your audience. Navigating these changes can be challenging, but with the right approach, it becomes an opportunity for growth and innovation. We explore actionable strategies to help you decide when and how to adapt your brand to meet changing market demands. Whether you are a startup founder or a seasoned business leader, understanding these cues can empower you to lead your brand towards a prosperous future. 👉 https://lnkd.in/ddSDEQGf #BrandManagement #BusinessGrowth #Leadership #Innovation

🚀 It's finally here! "The Future-Ready Brand" is available today! This book dives into the pressing challenges faced by today's top brands amidst rapid changes in society and technology. Featuring in-depth conversations with over 40 CMOs from Global 1,000 companies, it offers a unique look at how brand leaders are adapting and innovating. 📘 "The Future-Ready Brand" is more than just insights—it's a guide for marketing leaders and executives aiming to navigate the complexities of the future and keep their brands at the forefront of innovation. 🌐 Get your copy today and equip yourself to thrive in the evolving marketplace. If you find the insights valuable, please consider leaving a review. Your feedback is greatly appreciated! https://lnkd.in/gXFUw6eq #TheFutureReadyBrand #BrandStrategy #BusinessLeadership

🚀 It's finally here! "The Future-Ready Brand" is available today! This book dives into the pressing challenges faced by today's top brands amidst rapid changes in society and technology. Featuring in-depth conversations with over 40 CMOs from Global 1,000 companies, it offers a unique look at how brand leaders are adapting and innovating. 📘 "The Future-Ready Brand" is more than just insights—it's a guide for marketing leaders and executives aiming to navigate the complexities of the future and keep their brands at the forefront of innovation. 🌐 Get your copy today and equip yourself to thrive in the evolving marketplace! If you find the insights valuable, please consider leaving a review. Your feedback is greatly appreciated! https://lnkd.in/gXFUw6eq  #TheFutureReadyBrand #BrandStrategy #BusinessLeadership

Read our latest blog on the importance of regular brand reviews to remain relevant and competitive. For SMEs with internal resource constraints to larger organisations focused on daily operations - a time-out to take stock and assess the health of your brand in a shifting market is critical. https://lnkd.in/dBEQJ5uE #brandstrategy #brandreviews #businessresilience #leadership #SMEs #scotland

These questions offer a thoughtful approach to how leadership must adapt to growing technology, shifts in consumer behavior, and overall adaptability in retail. By placing purpose ahead of any trend, changes are likelier to cause growth rather than complete disruption. Our current leaders must be able to adjust and guide their teams with more flexibility and understanding to reflect new directions in the market. #Leadership #Marketing #Retail