Brogan Search Partners’ Post

4 reasons UX and consumer insights should be friends.

Maybe it's the schmoopiness 😽💘😍 in the air this week, but we definitely see a relationship👫🏻 between consumer insights and UX. (And if you thought they were the same thing, today's blog offers a quick explanation of how they differ.)

In the realm of UX, micro-interactions (subtle visual cues) can amplify user engagement in digital marketing. These can be as simple as an animated button or a dynamic progress bar. When integrated thoughtfully, they guide users, offer feedback, and gratify the digital experience. Don't underestimate their power in driving user actions!

Did you know? Personalization isn't just a trend—it's a game-changer for UI/UX and sales! 1️⃣ Personalized UX can boost sales by 20%.  2️⃣ 66% of consumers will disengage if their experience isn't personalized. 3️⃣ Personalized CTAs perform a staggering 202% better than default versions. In a world where every interaction matters, crafting tailored experiences isn't just about standing out—it's about staying ahead. 🚀 How can you personalize your UI/UX to create meaningful connections today? #UIUX #Personalization #UserExperience #DigitalMarketing

Enhancing Customer Experience through Great UX 1. 🧵 Ever wondered how a seamless user experience (UX) can revolutionize customer satisfaction? 2. 🌟 Great UX isn’t just about flashy designs; it’s about understanding and catering to user needs, making every interaction intuitive and delightful. Learn how small UX tweaks can lead to big CX impacts. 3. 💡 From simplifying navigation to personalizing experiences, a well-thought-out UX can turn casual visitors into loyal customers. Curious about how this works? Check out my in-depth analysis. 4. 🚀 Real-world examples show how companies have transformed their customer journeys by focusing on UX. See how these strategies drive engagement, loyalty, and business growth. 5. 🔍 Why should businesses invest in UX? Because it’s not just about creating a beautiful interface; it’s about crafting an experience that resonates with users and meets their needs effortlessly. 6. 🌐 In today’s digital age, a positive customer experience can set you apart from the competition. Discover actionable insights and strategies to enhance your UX and boost your CX. 7. 📖 Read the full article on Medium: “Beyond Transactions: How Great UX Enhances Customer Experience (CX) and Drives Real-World Impact.”

Five-Second Testing: A Method of UX Research by Daniel Rosenberg:

Explore this fantastic article by the Baymard Institute:: Toys Sites: New UX Benchmark with 2,600+ Performance Scores and 2,200+ Best Practice Examples👉

8 benefits of a UX strategy. 👇 1. Differentiates a company’s products and services from competitors. 2. Prioritises key customer segments (personas/user groups), and how to address their needs, wants, and interactive behaviours. 3. Provides a prioritised roadmap that shows how future releases progressively achieve high-level goals. 4. Avoids tending towards just tactical UX - doing what seems best right now. 5. Aligns internal teams with a single coherent vision. 6. Gives accountability - aligning with business objectives, i.e. the product has to work and sell, not just look good. 7. Avoid clashes of opinion, the HIPPO effect, design by committee etc. 8. Upfront planning for constraints and issues – reduces the chance of nasty surprises. Learn more about UX strategy through our training course: https://lnkd.in/e3NWrCz6 #ux #userexperience #uxstrategy

I really enjoyed the Nielsen Norman Group's 100-year view of User Experience. The industry seems to be growing fast but the landscape of the skill is growing as much. ✨ "The main value driver in the future economy will be user experience. Not only will UX be a key differentiator between premium-priced products and commodities, but it will also be the only way to overcome the productivity languor that’s currently plaguing advanced countries." https://lnkd.in/e5bUr3Xh #userexperience #userexperiencedesign #humancomputerinteraction #customerexperience #marketingandadvertising #technology

What is UX？ Personally I don‘t like technical terms especially shorten it for convenience within the smaller “professional circle”. User experience as I understand has been there long before this term has been invented. It can be simple as the photo I took today at B&M B&M Retail. Can openers hanging near the cans food shelf. If “conventional design” is about how to make the can food display look perfect and attractive to consumers. User experience design is about standing on behalf of a individual who want to shop can food. What are their needs？What they might think before and after choosing a product？ It can be about shifting the focus. Instead of thinking from a “provider” point of view，thinking as “receiver”. What do “I” need？What may ”I” need？What have “I” forgotten？etc. The interesting thing is this simple act may likely be done by person without any UX related knowledge. It‘s simply just compassion of people❤️ People of course can argue it a matter of selling more kinda strategy. But I never think user experience is the opposite to marketing. On the contrary，good user experience should enhance marketing in a more decent and less intrusive way！ #ux #uxresearch #uxdesigner #marekting #retailor