Bryan Mahoney’s Post

To create a winning product innovation strategy, you need an insights driven, data-led and consumer-centric approach. Our product helps track product lifecycle from roll-out to phase-out 😉 If you want to know more, click below and learn more about Passport Innovation from Euromonitor International 😀 #marketresearch #trends #productinnovation #consumers #strategy #insights #consumercentric #innovation

Innovating for excellence: An example elevating laundry hygiene and cleanliness ☑️The contemporary landscape of fast-moving consumer goods (FMCG) presents unique challenges that demand innovative solutions ☑️Delivery of a product that not only exceeds consumer expectations but also embraces sustainability Catalyse growth and transformation with Andre Chieffi, Reckitt and other influential leaders via collaboration and knowledge sharing, cross-industry partnerships, open innovation, and corporate venturing at the #VLOpenInn 🔸7th R&D, Corporate Innovation & Start-ups Venturing🔸 📆1-2 October 2024 📍Berlin, Germany 🔗https://buff.ly/3WeyCRa From AI-driven insights to sustainability-focused R&D, this summit offers a platform for cross-industry collaboration, exploring new paradigms and forging partnerships that drive transformative change. #innovation #corporateinnovation #openinnovation #starups #ideation #corporateventuring #cvc #digital #tech #circulareconomy #rnd #trends2025 #transformation #venturecapital #vcfunding #ai #ml #automation #industrytrends

🌟 Better Late Than Never! 🌟 I was fortunate to attend the #MeltwaterSummit at the stunning #TheGlasshouse in #NewYork on June 25 and 26. Apart from the keynote speaker being marketing genius (and my crush) Ryan Reynolds, the conference provided a plethora of insights into martech and the importance of incorporating consumer data-centric insights into every campaign and strategy. This is crucial for meeting our everyday marketing and advertising needs. It was also great meeting amazing people from around the US and fellow Canadians such as Nick Norwood, Zoe Warner and many others. Here are my top five takeaways from the Summit: Data-Driven Storytelling: Using consumer insights to craft compelling narratives is key to capturing attention and driving engagement in today’s competitive landscape. Leveraging this data to create personalized experiences for consumers helps build stronger connections and fosters brand loyalty. AI and Automation: Integrating AI into marketing strategies can streamline processes, improve accuracy, and enable real-time decision-making, enhancing overall efficiency. Localized vs Globisation: The key to building a successful business is taking a hyper-localized product/service with the potential of being global and then globalizing it. Ryan Reynold use this strategy with Wrexham AFC and built an international franchise. Omnichannel Approach: A seamless customer experience across all platforms and touchpoints is essential. Ensuring consistency and integration is vital for brand success. Ethical Data Usage: As we harness the power of consumer data, maintaining transparency and trust through ethical data practices is more important than ever. #MeltwaterSummit #MarTech #ConsumerInsights #DataDrivenMarketing #MarketingStrategy #Globalization

We are thrilled to introduce Andre Chieffi, Senior R&D Manager at Reckitt, as a featured speaker at #VLOpenInn this year. Andre Chieffi, based in Mira, Italy, leads a dynamic team at Reckitt focused on developing new technologies across the company's hygiene business, including iconic brands such as Lysol, Finish, Vanish, Harpic, and others. Joining Reckitt in 2020, Andre brought with him a rich academic and professional background. He earned his PhD in Organic Chemistry from the University of Sao Paulo (Brazil) and the University of Waterloo (Canada), followed by a postdoc in catalysis at MIT (USA). With nearly 20 years of experience at P&G, Andre's expertise spans R&D centers in the UK, Mexico, and Brazil. His extensive knowledge covers diverse domains such as surfactants, polymers, enzymes, bleach, antimicrobials, encapsulation, active delivery, and catalysis. Andre's contributions have been instrumental in driving innovation and enhancing hygiene solutions on a global scale. #VLOpenInn 🔸7th R&D, Corporate Innovation & Start-ups Venturing🔸 📆1-2 October 2024 📍Berlin, Germany 🔗https://buff.ly/3WeyCRa #innovation #corporateinnovation #openinnovation #starups #ideation #corporateventuring #cvc #digital #tech #circulareconomy #rnd #trends2025 #transformation #venturecapital #vcfunding #ai #ml #automation #industrytrends

Tired of investing in market research but not seeing real results? You’re not alone. Our new slide deck, "Driving Innovation in FMCG through Consumer-Centricity," created by our Director of Consumer, Tim Van den Bergh, is here to change that. 🚀 Discover how to uncover real consumer desires and turn market research into actionable insights. Learn to integrate feedback seamlessly, making consumer voices central to your innovation process. Hit the innovation sweet spot by balancing desirability, feasibility, and viability. Transform insights into products your customers will love. 🔗 Download the slide deck now: https://lnkd.in/d5mxVKXK

Loved this session! So many amazing insights and strategies shared regarding achieving tech goals in retail.⭐️ Check it out here: https://lnkd.in/ecsJqZur

👀 Dive into an exploration of the leading edge of innovation in this edition, which highlights five ground-breaking advancements from ☕️ Starbucks, 🍟McDonald's, 🛜 Ecosia and more. These all-encompassing innovations, revolutionizing industries are catalyzing change on a global scale. Sign up for the e-mail newsletter via the link in the comments 👇 #FridayFive #newsletter #innovation #inspiration #signmesh #bestpractice #marketing #trends2024

Circle November 23rd on your calendars, as the much-anticipated Digital Copenhagen Conference at Tivoli Congress Center is swiftly approaching! What can you expect? A stellar assembly of industry pioneers and innovative minds are set to ignite the stage with groundbreaking ideas. Prepare for a dynamic and insightful adventure as we delve into the realms of business growth, cutting-edge innovation, and environmental sustainability 👇👇 🔍 Henry Coutinho-Mason - The visionary behind "The Future Normal" and a preeminent authority on consumer trends. He's poised to reveal upcoming developments, offering you a competitive edge in the ever-evolving consumer behavior landscape. 🕶️ Timmy Ghiurau How Volvo Group is innovating with the use of virtual experiences and XR 🌐 Kjell A Nordström - Renowned economist, management guru, and celebrated author. His insights will transform your view on worldwide business trends and strategies. 📊 Helen Edwards, the author of "From Marginal to Mainstream." Uncover why the future of brand growth originates from the unconventional and how to pioneer its adoption. 🔑 Sam Jones, the acclaimed British entrepreneur and founder of Gener8. Learn about his endeavor to grant consumers sovereignty over their personal data. 🤖 Søren Christian Søndergaard Poulsen - Gain knowledge on ATP's utilization of Generative AI and its disruptive impact in the 21st century. 🕶️ Steffen Rabben: Delve into the relevance of augmented reality today with insights from Snap Inc. 🌿 Peter Lisbygd: China's Green Mobility Revolution and its influence on the future of transportation. 🚀 Philip Engberg: Witness the remarkable journey of 'Min Strøm' from a startup to 850,000 users in a single year! 🤷 David Juul Ledstrup: 11 Billion Views and Still Growing – How to Create Mega Viral Success - for a hair care brand 🎯 Kenni Dalby & Ulrik Pedersen Quitzau: Saving cost & increasing sales trough Martech - the EPOS story ! 🚀 Niklas Jakobsson Grow your business by automating the customer journey 🎯 Sebastian Franck & Tobias Dara Kankelborg: Sådan demokratiserede HK indholdsproduktionen. 🌿 Jonas Munk: The Nuuday insights: How to transform your CX through data-driven personalisation at scale' 🚀 Oatly case: The key to effectiveness in a post-purpose, climate-fatigued market Thomas Kolster & Michael Lee The conference will be expertly moderated by china expert & thought leader Christina Boutrup Reserve your place now, and join us in forging the future ! https://lnkd.in/e5MHYCHs

Marketers are facing innovation challenges. We’ve combined the latest thinking from Kantar’s #innovation experts with data-driven insights and case studies from successful brands to help you: 🌱 Drive brand growth 🤝 Align innovation and advertising 📊 Create a successful brand experience 👨💻 Empower your process through #AI Download your free Connected Innovation guide to overcome challenges and unlock growth: https://ow.ly/csiF50QuUyy

Bizom Buzz 2024: Where CPG leaders and GenAI Converge  👩🏻💼🤖 What happens when CPG meets the magic of next-gen tech? 💭 🔹 Read what the trailblazers say, as they deliberate on AI-powered solutions to sculpt the ever-changing landscape of FMCG. 🔹 Explore the algorithmic pathways shaping the next frontier in consumer trends. 🔹 Uncover transformative discussions, pioneering technology, and strategic insights that took center stage. This blog is your backstage pass to the future. 🚀 Read the full story here: https://lnkd.in/gCUUkC-V #BizomBuzz2024 #UpgradeToBizom #FMCG #CPGindustry #RTMConference 🌐✨