Group Black, a company started in 2021 to provide a pipeline of ad dollars to Black-owned media, has seen one of its founders go on leave while several C-suite executives have exited in rapid succession.
Business Insider’s Post
More Relevant Posts
-
What if #brands are the answer to making inclusive, break through content that global audiences crave? When brands back minority-owned media there's a multiplier effect that trickles down to an ecosystem of diverse content creators who make these projects. It works like this. Target sponsored REVOLT's "Bet on Black" (Season 3 airing Mondays through Nov. 27) enabling fresh storytelling about entrepreneurs making bold bets to serve their communities with new products and services. In turn, REVOLT hired me as a producer on the show, which provided the boost I needed to continue advancing my indie projects about untold stories, a big lift for a sole proprietor. In a risk-averse climate in the media industry, I see brands as rays of hope that will bring new voices forward. Paul Lee, the executive behind hits "Blackish" and "Modern Family" put it this way, “What happens if you just buy from your own walled garden is that you, the ideas start to stagnate.” Even "micro" budgets dedicated directly to independent producers can make a difference, and big brands have the data needed to smartly allocate this spend. (Target will give the winner of the REVOLT contest $200,000 to grow their business.) Successful examples also include: GroupM's Diverse Voices Accelerator which paved the way for "Rebuilding Black Wall Street" on OWN. (GroupM's share of overall media budgets dedicated to minority producer-suppliers expanded from 2% to 5% in 2023.) But it will take more than trickle down. The next break through ideas will come from those who require, and can make good on, a hand up. Possible if brands have our backs.
Target increases Black community investment with Revolt TV pitch show
adage.com
To view or add a comment, sign in
-
One of the major challenges faced by Black and Diverse-Owned media is proving their identity to secure advertising spend. Isn't that something? Unfortunately, some bad actors have taken advantage of DEI budgets, making it necessary for businesses to obtain certifications, just to be considered. Agencies like the National Minority Supplier Development Council (NMSDCHQ) help in this process, but it can time consuming and costly for small businesses. Black media serves a vital purpose in the media eco-system, but their growth is stunted without a bigger slice of the advertising pie. We must employ new solutions to eliminate barriers and help uplift these publishers. #ThisIsWork #UpliftByMediavine Mediavine
WTF is accreditation for Black-owned publications?
digiday.com
To view or add a comment, sign in
-
🌟 Funnel Optimisation & Ads Amplification Specialist 🌟 👪 | ❤️ Tap + Lego 🌟 Need to sell more of your programs online? Let's chat
Despite what you’re telling yourself, delaying investment in your visibility and audience is keeping you small and limiting your legacy. 🌍 The number one mistake I see business owners make when ready to scale is fear of being seen. But remember, you've already launched, shown up, and put in the work. Investing in paid ads to grow visibility and sales is the next logical step. Don’t limit yourself or the clients you’re meant to serve. 🚀 Imagine if Oprah hadn’t started her show, Steve Jobs hadn’t created Apple, or Julia Quinn hadn’t written Bridgerton—your impact matters, and it deserves a wider audience. #PaidAds #Visibility #BusinessGrowth #EntrepreneurLife #ScaleYourBusiness #LegacyBuilding #ImpactMatters #OvercomeFear #BusinessSuccess
To view or add a comment, sign in
-
Founder & CEO Her Agenda | Co-founder Black Owned Media Equity and Sustainability Institute (BOMESI)
Necessary disruption. My org BOMESI is at the helm of these efforts along with others. Learn more about it in Adweek.
In 2020, brands and agencies pledged to devote more marketing spend to Black-owned and Black-targeted publishers. But the immature advertising infrastructure of the sector—a lack of programmatic pipes—as well as scale challenges, soon bottlenecked the effort and benefited incumbents in the space. Since then, in a bid to address these technical issues and capitalize on the growing demand for multicultural media, a new cohort of Black media collectives has emerged. B Code - Blavity Inc. - Group Black - BOMESI (Black Owned Media Equity & Sustainability Institute)
A New Cohort of Black Media Collectives Is Here
adweek.com
To view or add a comment, sign in
-
In case you missed it 📢 Join Kristina Prokop, GM of Audience Solutions at Dun & Bradstreet and Co-Founder at Eyeota, a Dun & Bradstreet company and Andrea Kwiatek, Director of Strategic Partnerships at Goodway Group. The pair further explore the challenges they’ve helped clients overcome with the loss of third-party cookies, and their approach for maintaining addressability in the new identity landscape. Click the link below to watch the full discussion 👇 https://bit.ly/3RXHSYp
Navigating the Changing Landscape of Digital Advertising
eyeota.com
To view or add a comment, sign in
-
Attention Seekers POV 💡 🧠 🗣 As the awards season returns, a fun question emerges: What's the key to winning a Golden Globe, Oscar or Emmy? 🏆 The answer lies in the "For Your Consideration" (FYC) campaign—a B2B marketing campaign where studios attempt to sway influential voters holding the keys to those coveted golden statues. Traditionally, these campaigns manifest through FYC billboard ads scattered around major movie studios, lavish wining and dining events for voters, and various solicitation efforts. Yet, this year, an intriguing shift has caught our attention—a surge in B2C FYC advertising on popular social media platforms like YouTube and TikTok. You may have even seen these FYC-labelled movie trailers popping up yourself. The question arises: Why target fans who cannot cast votes? 🤔 A symbiotic cycle comes into play here. When a film generates awards buzz, fans eagerly fill the cinemas to experience it. Simultaneously, when fans generate a compelling buzz around a film, they craft a narrative that significantly boosts its chances of clinching the coveted award. This is highlighted by the 'nomination bump,' where the ten best picture nominations in 2023 generated an extra $80 million in sales after receiving the nominations. Also, remember the fan campaigns that propelled Leonardo DiCaprio to win his first Oscar for "The Revenant"? Was Leo the standout performer that year? Arguably. However, the studio wholeheartedly embraced the narrative, and fans rallied behind it, creating a compelling force that made it increasingly difficult for voters to overlook - whilst also bagging that extra box office revenue. So, in short, want to win an award this year? Unleash the power of fans and witness the influx of golden statues and extra revenue! -- For regular insights on fandom, subscribe to Attention Seekers POV Digest ⤵️ https://lnkd.in/eFxgyFNX #awardseason #oscars #fans #fanengagement #awardwinning
To view or add a comment, sign in
-
-
Hawke Media 🤝 ADWEEK A little midweek pick-me-up with a feature in Adweek (no big deal)! We're thrilled to share that our latest acquisition of Social Thrive, A Hawke Media Company, a marketing mogul in residential and commercial real estate, has been highlighted in Adweek. Check out the full story through the link in the comments below 👇🗞️ #Realestatemarketing #Marketingagency #Acquisition
To view or add a comment, sign in
-
-
Exciting Insights from the w3 Awards 2024 Social Media Trend Report! Here are our top takeaways: ✨Video Dominance: Video content continues to lead the way in engagement. Short-form videos, especially on platforms like TikTok and Instagram Reels, are crucial for capturing audience attention. ✨Authenticity Matters: Users crave genuine content. Brands that showcase real stories, behind-the-scenes glimpses, and authentic user interactions are seeing higher engagement rates. ✨Interactive Content: Polls, quizzes, and interactive stories are not just fun but highly effective in boosting user interaction and engagement. At NeonLogic, we're here to help you navigate these trends and create impactful social media campaigns that resonate with your audience. Contact us today to get started! #SocialMediaTrends #NeonLogic #w3Awards2024 #DigitalMarketing #SocialMediaStrategy
Over the past two decades at the w3 Awards, it's become impossible to ignore the exponential growth of social media. It has become a platform for entertainment, news, information, shopping, gossip, and making connections around the world. To that end, we’ve turned to our jurors – who include creative and strategy leaders behind some of the biggest brands in social. We are proud to present our inaugural Social Media Trend Report, which features insights from our AIVA Jurors on current social media content and marketing trends– including what will make entries shine bright this season. View the full report at the link below! https://lnkd.in/dRut5AeY
w3-social-trend-report-ad-sq.mp4
To view or add a comment, sign in
-
As the confetti settles and the buzz of the Super Bowl begins to fade, it’s worth pausing to consider the tone of the ads that captivated millions during the big game. This year's Super Bowl ads offered a diverse array of messages, from heartwarming narratives to comedic sketches, nostalgia, and inclusivity. As business professionals and thought leaders, it's crucial to pay attention to these nuances. After all, understanding the cultural zeitgeist can inform our strategies, shape our messaging, and ultimately, strengthen our connections with our customers and the communities we serve. So, as we unpack the memorable moments and catchy jingles from this year's Super Bowl ads, let's also take a moment to reflect on what they reveal about the world around us. After all, in the fast-paced world of marketing and business, staying attuned to society's tone is not just insightful – it's essential.
To view or add a comment, sign in
-