INNOVATION WON'T SAVE DEPARTMENT STORES. THE RIGHT PRODUCT WILL
The Business of Fashion: Mid-market American department stores like Macy's’s, Kohl's’s and Nordstrom need more than new owners and retail formats to win back customers; they must reinvent their entire value proposition with a selection that can compete with online fast fashion and off-price players. Time is running out.
KEY INSIGHTS
🍉 Despite efforts to close unprofitable stores and innovate, department stores continue to lose customers to online giants like Amazon, agile newcomers like Shein, and budget-friendly off-price retailers such as TJ Maxx.
🥝 To survive, these retailers must rethink their entire value proposition by offering unique, fairly priced, and exclusive items that can’t be easily found online.
🥞 Despite challenges, their physical presence remains an advantage.
For Terry Lundgren, a former CEO of Macy’s, talk of the possible extinction of department stores is a tale as old as time.
Lundgren joined the company, then known as Federated Department Stores, nearly 50 years ago right out of college, his first choice out of a dozen job offers. His roommate could not believe him.
“He said, ‘Aren’t they going to be going out of business?’” Lundgren recalls. “Back then, it was because catalogues were emerging and he thought, ‘Well, isn’t everybody just going to read catalogues and shop that way?’”
Macy’s survived the catalogue scare, and countless other evolutions in how Americans shopped, from QVC to the rise of e-commerce. But there’s something different today about the cocktail of threats facing Macy’s and other department stores that cater to the middle class, including Kohl’s and Nordstrom. No matter how many unprofitable stores they close or innovative retail concepts they try, they keep losing customers, whether to historic online threats like Amazon, newer, more nimble competitors like Shein or off-price stalwarts including TJ Maxx that are better geared towards stretched household budgets.
explore more:
https://lnkd.in/g5adBm48
#retail #fashion #ai #investmeent #crisis