Byrna Technologies Inc.’s Post

Traditional Gun Store Operator Leverages Byrna #Lesslethal for Maximum Growth One of the most rewarding aspects of our work at #Byrna is helping entrepreneurs rethink their businesses in ways that unlock growth. It’s inspiring to see what happens when they’re willing to challenge the status quo and embrace new perspectives. Thinking differently isn’t just a strategy—it’s a catalyst for success. #entrepreneur #levelup #growth

Overcoming Adversity: How Byrna Turned a Challenge into an Opportunity Last year, Byrna faced an existential threat to our business when we were suddenly restricted from advertising on all social media platforms. This advertising ban led to a significant drop in site traffic and brand awareness, challenging us in ways we never anticipated. Inspired by the Marine Corps mindset to "Adapt, Improvise, and Overcome," our team rallied when others might have retreated. We reassessed our strategies, innovated our approach, and emerged stronger, more resilient, and more determined than ever. Fast forward a year later, our sales are on a record pace (public information) and brand awareness continues to climb globally. Looking back, the social media ban turned out to be a blessing in disguise, much like the lessons from "Who Moved My Cheese." Instead of waiting for things to return to normal, the Byrna team took the initiative to seek out new, often overlooked channels. I’m proud to be part of a team of professionals who consistently demonstrate their ability to adapt and thrive. Onward and upward! https://lnkd.in/gNfkDt36.

Byrna on the Front Lines of the Texas-Mexico Border Crisis Galveston Constable Jimmy Fullen, appointed by a Texas county judge, has taken on the significant role of lead coordinator for the Southern Border Taskforce. Despite the distance, Fullen's dedication sees him and his officers traveling six hours from his home to Kinney County, Texas, a testament to his commitment to aiding those on the front lines of a challenging situation.   In the face of the complex and often heart-wrenching realities at the border, where illegal migrants, criminals and drug cartels cross into unfamiliar territory, driven by the hope for a better life, and local law enforcement strives to maintain order, Fullen has found solace in Byrna—a less-lethal option for stopping power. This choice reflects a deep-seated belief in preserving human dignity, even in the most trying circumstances.   "Every time I've deployed my Byrna, it's been effective every time, and I've had everyone comply once they've been hit," Fullen shares, his voice tinged with the gravity of his experiences. Each deployment is a heavy decision, weighed with the understanding that it impacts real lives—lives caught in the delicate balance of law, hope, and survival. Through it all, Fullen's actions are driven by a profound sense of duty and a heartfelt desire to ensure safety for all involved, highlighting the emotional depth and complexity of his role on the border. #eaglepass #lesslethal #byrna

Byrna on the Front Lines of the Texas-Mexico Border Galveston Constable Jimmy Fullen, appointed by a Texas county judge, has taken on the significant role of lead coordinator for the Southern Border Taskforce. Despite the distance, Fullen's dedication sees him and his officers traveling six hours from his home to Kinney County, Texas, a testament to his commitment to aiding those on the front lines of a challenging situation.   In the face of the complex and often heart-wrenching realities at the border, where illegal migrants, criminals and drug cartels cross into unfamiliar territory, driven by the hope for a better life, and local law enforcement strives to maintain order, Fullen has found solace in Byrna—a less-lethal option for stopping power. This choice reflects a deep-seated belief in preserving human dignity, even in the most trying circumstances.   "Every time I've deployed my Byrna, it's been effective every time, and I've had everyone comply once they've been hit," Fullen shares, his voice tinged with the gravity of his experiences. Each deployment is a heavy decision, weighed with the understanding that it impacts real lives—lives caught in the delicate balance of law, hope, and survival. Through it all, Fullen's actions are driven by a profound sense of duty and a heartfelt desire to ensure safety for all involved, highlighting the emotional depth and complexity of his role on the border. #eaglepass #lesslethal #byrna

Exciting News! Byrna is Expanding to Canada 🇨🇦 We are thrilled to announce that Byrna, a leader in non-lethal personal security, is opening its first Premier Dealer store in Toronto, Canada! This marks a significant milestone in our mission to promote personal safety and empower individuals to protect themselves and their loved ones. The opening of our Canadian store is not just about expanding our geographical reach; it's about bringing a sense of security and peace of mind to more people. Canadians can now easily access our range of products, from personal security devices to safety training and resources. Byrna is committed to creating a safer world, one community at a time. We believe that safety is a universal right and our expansion into Canada is a step towards making personal protection available to everyone, everywhere. #ByrnaCanada #PersonalSafety #NonLethalSelfDefense #CommunitySafety #Empowerment #byrna #lesslethal #nonlethal #canada

Judge Jeanine Pirro partners with Byrna Technologies to advocate its non-lethal self-defense solutions. Renowned for her work on TV and radio, "The Judge" is a former New York Prosecutor, District Attorney, and Judge who made a career in prosecuting Domestic Violence and Crimes Against the Elderly. #jeaninepirro #domesticviolence #crimesagainsttheelderly #seniors #lesslethal #nonlethal #byrna

BYRNA TECHNOLOGIES WINS RECORD LAW ENFORCEMENT  ORDER IN ARGENTINA ANDOVER, Mass., Oct. 26, 2023 /PRNewswire/ -- Byrna Technologies Inc. ("Byrna" or the "Company") (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced a milestone $6 million order with the Córdoba Provincial Police force in Argentina. The 4,000-launcher order, fulfilled through Byrna's distributor Bersa S.A., is the largest single order in the Company's history. The Córdoba Provincial Police force, comprising of approximately 40,000 officers, initiated its adoption of less-lethal weapons earlier this year with a purchase of 1,000 launchers. Since then, the successful deployment of Byrna's launchers by various specialized units, including road police, special surveillance, and patrol units, has attracted significant attention. "This order underscores the tremendous success we are experiencing in Argentina and further solidifies our strategic entry into this growing market," said Byrna CEO Bryan Ganz. "We are confident that this is the beginning of a valuable opportunity for Byrna in Argentina as more municipalities find success with our products. With shifting political policies favoring less-lethal solutions across South America, Byrna is at the forefront of the discussion. Our state-of-the-art launchers, combined with our powerful projectiles, provide law enforcement agencies with a truly effective alternative." While these sales through Byrna's distribution partner, Bersa S.A., are not directly reflected in Byrna's reported numbers, these recent wins underscore the strategic importance of Byrna's LATAM joint venture and the long-term growth potential for Byrna internationally and within the law enforcement market. This latest order from the Córdoba Provincial Police highlights the accelerating adoption of less-lethal weapons in Argentina, with Byrna also securing deployments in Buenos Aires, Lanus, and Ezeiza. The Company views its growing foothold in Argentina as a critical steppingstone as it expands its presence across South America, particularly into Brazil, furthering its plan to advance less-lethal security solutions in Latin America. The Company remains dedicated to shaping the global landscape of less-lethal security solutions. As Byrna continues to evolve and expand, its trajectory is marked by dynamic collaborations that prioritize human life and security. Byrna is a technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions. The Company is the manufacturer of the Byrna® SD personal security device, a state-of-the-art handheld CO2-powered launcher designed to provide a less-lethal alternative to a firearm for the consumer, private security, and law enforcement markets. To purchase Byrna products, visit Byrna.com.

FOR IMMEDIATE RELEASE Byrna Technologies Announces Strategic Partnership with Hard Time Products Innovative Less-Lethal Security Solutions Meets Expertise in Correctional Facility Needs BOSTON, MA – September 19, 2023 – Byrna Technologies, a leading name in non-lethal security solutions, is thrilled to announce its partnership with Hard Time Products, a top-tier supplier catering to the multifaceted needs of correctional facilities. This alliance aims to redefine safety and management solutions for correctional institutions across the country. Hard Time Products brings to the table unparalleled industry knowledge and a deep understanding of correctional facility demands. Their executive team, comprised of former prison wardens and seasoned law enforcement officers, speaks to their commitment to excellence and the depth of their expertise. "By joining forces with Hard Time Products, we aim to further our mission of providing state-of-the-art, non-lethal security solutions. Their team’s firsthand experience managing correctional facilities ensures that together, we can introduce the Byrna non-lethal platform tailored precisely to the unique challenges these institutions face," said Luan Pham, Chief Revenue and Marketing Officer of Byrna Technologies, during the partnership announcement. Jeff Chandler, President of Hard Time Products added, "Our collaboration with Byrna Technologies represents an exciting phase for us. By merging our specialized insights into the correctional realm with Byrna's innovative product range, we hope to bring about a new era of enhanced safety, efficiency, and wellbeing for both staff and inmates." The partnership will focus on: - Innovation: Leveraging Byrna’s prowess in security technology and Hard Time’s in-depth knowledge of correctional facility requirements to develop groundbreaking solutions. - Training: Offering comprehensive training programs for correctional staff, ensuring maximum effectiveness and safety when deploying new products. - Quality Assurance: Setting high industry standards by ensuring every product undergoes rigorous testing and meets both companies' uncompromising criteria for excellence. With this partnership, Byrna Technologies and Hard Time Products aspire to transform the correctional facility landscape, ensuring safer environments, streamlined operations, and ultimately, a more rehabilitative space for inmates.