C2’s Post

I just attended C2 in Montréal. Here is what is trending at the most creative event in the industry. C2 is not your usual event.  This event has always wanted to be different. It clearly states that business meetings don’t have to be boring and that we can be creative while being effective. The destination is part of the game Tourisme Montréal is heavily involved with the show. They understand its importance to propel creativity and business. They made Grand Quai, a pier for cruise ships, available and stopped the incoming traffic for the event. This destination loves events. Mixing business with creativity This mixture of business and creativity should be the new normal for events. Too much business turns into a spam fest we want to avoid. Too much creativity and you won’t be able to justify it to the boss. Leave experiences to the creatives It was evident how creators and artists took control. From activations like sensorial walks, neurodivergent lasagna making, and tapestry sessions to more traditional sessions with a spin. Titles such as How to be Cool, Are You You? Stimulate interest and creativity. Belonging through meetings Braindates were heavily present at C2. They are one-to-one meetings or short group impromptu discussions that fuel a sense of belonging. No event program will match our super-specific interests. The content becomes a connector rather than the protagonist. Microevents  The team read the brief. They embraced microevents, running ‘conferences’. These are 1:30hrs blocks of content with 10/15 minute sessions on a vertical topic. The content is hyper-relevant. These blocks allow you to get all the content you need without feeling FOMO. You are free to wander around and explore other sides of the event. Engagement Every session and activation is an engagement feast. I participated (and won - fair and square) in a games how on AI and sustainability. Exhibitors had lounges instead of booths. Food trucks with a shared seating area made lunch social. I was shocked to see an incredible number of eventprofs on the show floor, despite another industry event in the same week. I am 100% going back to C2. It’s a breath of fresh air. Where will I be next? Tag your guess in the comments.

Five steps to organising a successful in-person event. 🖐🏼 To celebrate the milestone of organising my 5th Live Podcast Event at Hector, here are five key steps to consider when putting on your own event. 1️⃣ Scouting a Venue Using a third-party website like VenueScanner is a great way to source venues, especially if it is a city you are not familiar with. But remember also to ask your network, as this will always be the best way to get good recommendations. 2️⃣ Venue Viewings You wouldn't buy a house without viewing it first, so take the same stance when booking a venue for your event. Not only will it help you visualise if the space will work for your event, but you will also build a relationship quicker with the venue manager, which is never a bad thing. 3️⃣ Sponsorships Putting on events can be costly, especially if you are supplying food and drinks - think about partnering with a sponsor or two that can help to cover the costs of certain areas to make your event more cost-effective. 4️⃣ Ticketing Whether your event is free or paid, ticketing is a key aspect to think about. We have used Eventbrite for all of our events, which has been a game changer as it takes all the stress away from ensuring everyone has had their ticket sent over etc. 5️⃣ Promotion As with any event, nobody will be attending if you don't have a strong promotion game plan. Think about how you will spread the word about your event, whether that is through email lists or social posts.

Insightful and spot on! Perspective is magical.

Hosting Inspire Fest was an exhilarating journey, but it also exposed me to the very real anxieties that come with event planning. I want to share a behind-the-scenes look at the rollercoaster of emotions I experienced because, let's be real, event planning is not for the faint of heart. 💰 From the moment we set out on this adventure, the budget was a looming concern. Venue rentals, equipment, catering, marketing - it all added up. The anxiety was real. Would we be able to secure enough sponsors and ticket sales to cover these expenses? Countless budget revisions kept me up at night. 🎟️ One of the most heart-pounding moments was the uncertainty of attendance. Would our event resonate with our target audience? Would they see the value and make time in their busy schedules to attend? The fear of an empty room was almost overwhelming, especially in those early stages when ticket sales were slow. 📱 In today's digital age, there's the added pressure of online promotion. The success of our event often felt tied to how many likes, shares, and comments we received on our promotional posts. It created a constant need to deliver a perfect event, leaving no room for minor hiccups that are just a part of the live event experience. However, through all the challenges, our team and I persevered. Our shared passion for South Asian women to have a safe space of their own kept us going. We realised that anxiety and stress are part of the process, but it's that commitment and passion that turn anxiety into success. To everyone who attended, supported, or just cheered us on, a heartfelt thank you. Our event wouldn't have been possible without your support 💗

KEEPING THE MOMENTUM GOING POST-EVENT The natural inclination after a busy few days on site is to take a breath, a rye little smile of satisfaction, stretch back, put your feet up and read all the great posts on social media. And why not, it has been relentless in the build-up.   But with some planning and foresight here are a few tactical and strategic practices that keep the momentum going forward post event. What would you add? EXTERNAL FEEDBACK: While fresh in attendees, exhibitors/sponsors and speakers’ minds gather feedback on their experience, things to improve, finesse and celebrate. INTERNAL FEEDBACK: Have each department record their successes, improvements and changes within two weeks of the event. SHARE AND CELEBRATE: Gather photos, video content and testimonials to share across staff, event and company social media channels. ADVISORY BOARD: Set a date for your advisory board meeting 4-6 weeks post-event. This provides enough time for post-show analysis, and it is still fresh in their minds. If you don’t have one, recruit one by asking visitors to volunteer in your post-event surveys and then interview. EXHIBITOR REVIEW MEETINGS: Set review meetings with all exhibitors to support their post-show follow-up. It's as easy for them to be consumed in their day-to-day as it is for you to sit back and relax. SALES LITERATURE: Create a deck of exhibitor & visitor quotes, relevant statistics, and photos to send to your exhibitors. Even better create two, one for those rebooked and those that haven’t. SELL, SELL SELL. Create a variation of the deck to communicate to all supplier attendees who attended the event or decided not to participate. STRATEGY DAY: Set aside at least a day no more than 6 weeks post-event to review your current strategy and plans. This is not incremental changes or operational improvements but a deep dive into your three-year event plan that guides your growth. I’m David, and I’m passionate about supporting entrepreneurs, SME and association event organisers to scale new heights with their events. We fill skill and resource gaps and help make time for strategy and planning. Follow the Event iQ company page  https://lnkd.in/eehJ8Qpr for insights on how to grow your events.

“Don’t you just invite people?” said no one ever who actually organise and run events 🫠😛 You can of course simply create an event on an external platform, invite people and show up. But if you want your events to impact your business positively, you need to set up an event process and build a playbook! Because yes! You can measure the value of events. And you should. Things we measure... 🎯 Lead score amongst registrants 🎯 Ratio of customers, existing and new leads 🎯 Number of opportunities created 🎯 Content pieces shared 🎯 Feedback survey score ...I could go on. Events tend to be the marketing activity that many companies believe to have an impact - but tend not to get around to doing. Why? Let’s unpack this. As community and event people first, at Bobbie & Beastie this is something we’ve been investigating for years. We. Love. Events. It’s fun, it’s customisable, it’s community and commercial in beautiful alignment. I even believe that the lure of the rapid experimentation method for me back in 2018 was the fact that suddenly there was a way to measure the effect of activities like exactly this; events! Adding data and metrics to events is music to the ears for people like us that work with event, communication and community activities 🫶 It’s not just a brand activity. It accelerates pipeline, shortens sales cycles, content creation opportunities, gets you in front of decision makers and so much more. Shout out to my event homies 🌟 Sarah Gill, Cirkeline Ask, Johanne Kure Kortegaard, Alice Schøn Larsen, Benjamin Rej Notlev, Ellen de Bever, Thomas Sjöberg, Daniel Nackovski, Sissel Hansen, Pia Ella Elmegård, Christoffer H. Malling, Sif Bregnballe, Christoffer Larsen, Zenia W. Francker (she/her), Line S. Aasen, Bertrand Carton, Casper Noreen Frid, Christian Doeleman-Lassen, Steen Rasmussen You know how much work it is. And how much good it does! 🏆🚀

Hey everyone, I'm reaching out to you, my amazing network, to ask for your support. If you have any upcoming events or know someone who does, please consider using Guestsnhost for your guest management needs and Event Website. At Guestsnhost, we've developed a user-friendly guest management system that allows you to send custom digital invitations for your private events. 🎉 Say goodbye to the hassle of printing invitation cards and spending hours distributing them! With our solution, you can: ✅ Send out Custom digital invitations to your guest ✅ Assign plus ones and track RSVPs effortlessly ✅ Send reminders to your guests to ensure they don't forget about your event ✅ Monitor the number of guests attending to help you plan accordingly ✅ Prevent unauthorized individuals from accessing your event ✅ And so much more! Not only does using Guestsnhost save you time and money, but it also streamlines the entire event planning process, allowing you to focus on creating unforgettable experiences for your guests. Also, create an event website dedicated to your event, letting your guests access your event information, pictures, videos, food menu, brochure, etc. for N10,000 a month. Please share this post with your network! Please follow our start-up page Guestsnhost I appreciate your support. If you have any questions or would like to learn more, feel free to reach out to me directly. Also, we have an event ticketing system to sell your event ticket online and onsite with great tools to assist you in selling faster similar to Ticketmaster or Eventbrite. Victor Bella Opeyemi KehindeTobiloba Chelsea OlomolehinEmmanuel Aderibigbe Chiebuka Itanyi Taiwo Akinsanya Godswill Samson Ability Essien Seun Odegbami Levi Chiefuna Otunba Michael Balogun Michael Adedire

Event listing platforms are the ultimate go-to for event enthusiasts. A well-optimized event listing can make a world of difference in attracting the right audience and maximizing attendance. But here's the key: it's not just about listing; it's about how you do it. Check out these invaluable tips and insights to ensure your event shines bright on the event listing platforms. Read more at: https://lnkd.in/dtiGZiyn #eventmanagement #eventplanning #event #eventprofs #eventmarketing #eventlisting #technology

5 Reasons Why You Need an Event Producer for Your Event! In the world of events, the terms "Event Organizers" and "Event Producers" are often used interchangeably, but the major difference lies in this: Event Organizers handle the logistics, while Event Producers craft the creative experience and storytelling that make events truly unforgettable. So why do you need an Event PRODUCER? 1️⃣ Concept and Scenario Crafting: Event Producers are masters of creativity. They conceptualize and design the entire scenario of your event, ensuring that it's not just an occasion but a captivating experience. From themes to storytelling, they infuse magic into every aspect. 2️⃣ Venue Selection Expertise: Choosing the right venue is crucial for setting the stage. Event Producers have the knowledge and insight to select venues that perfectly align with your event's concept and vision, creating a seamless connection between the space and the experience. 3️⃣ Emotional Engagement: Event Producers craft moments that resonate with attendees on a profound level, leaving a lasting impact and fostering a sense of engagement and connection among participants. 4️⃣ Creative Innovation: Event Producers bring fresh ideas, latest technologies and creative approaches to every event, ensuring that it stands out from the crowd. From unique visuals to interactive experiences, they add that 'wow' factor that guests will talk about long after the event ends. 5️⃣ Budget-Conscious Excellence: Our Event Producers understand the value of every penny in your budget. They work diligently to ensure that your event not only meets but exceeds your expectations while staying well within your budgetary constraints. But that's not all! At Creadora, we offer a unique feature: Creating Ideas for Product Placements. Our Event Producers work closely with organizers to generate innovative product placement concepts that can be sold to sponsors. This adds an additional revenue stream to your event while enhancing the overall attendee experience. Don't settle for ordinary. Whether you're planning a business conference, a fashion show, or a concert, our Event Producers transform your vision into a spectacular reality. Reach out to us today to unlock the full potential of your event! We have full cycle production capacities, both equipment and crew, and operate in the UAE, GCC and Europe! #eventproduction #businessevents #concerts