Iconic leaders.
Every year, I dedicate some time to reading the Interbrand report on the list of the 100 most valuable brands in the world because, if you pay attention, it's rich in interesting insights from a business, marketing, and overall perspective on the macro trends that companies will adopt to continue growing. Fashion remains at the forefront of the ranking, from Nike to Louis Vuitton.
The performance of high-end brands clearly demonstrates the resilience of the sector, albeit with more moderated growth compared to previous years.
Among the Italians listed, Gucci slips four positions, while Prada remains strong with a growth rate above the average (+12%). Ferrari stands out as a top performer with a growth of 16%.
Luxury is represented by Louis Vuitton (14), Chanel (22), Hermès (23), and Gucci (34), showcasing the best performance along with the automotive and retail sectors.
The key role for these companies is played by their leadership, understood as clarity of direction and internal alignment on goals that not only relate to self-growth but also require increasing awareness and action to have a positive impact on society at large.
Consistency in strategy execution and the ability to engage audiences in areas beyond the core are certainly the growth drivers in this field.
# 225 SERVICES, United States
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Gonzalo Brujó, Lidì Grimaldi, Daniel Binns, Manfredi Ricca, Interbrand
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#innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL
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