Caleb Kruse’s Post

Name: Caleb Kruse on LinkedIn: An obvious one but still something I see happen for the sake of “brand” 🙄…
Uploaded: 2024-07-03T20:11:26.931Z
Channel: Caleb Kruse
Description: An obvious one but still something I see happen for the sake of “brand” 🙄 Don’t edit your ads once live.

Caleb Kruse

1mo

An obvious one but still something I see happen for the sake of “brand” 🙄 Don’t edit your ads once live.

4 Comments

Transcript

Never touch your ads once they're live, especially if they have a lot of spend a lot of conversions through the door. Here's a common scenario for you. You launch an ad, it's killing it. You find out maybe there's a typo, either something that's not fully on brand. So either you the brand owner, or if you're an agency, the brand contacts you and asks, hey, can you make this edit on the ad. What people fail to realize is that by doing this, you completely reset that app. It loses all of its likes, shares, comments, goes back into the learning phase, and you're basically starting over from scratch. If your ad is performing, just leave it alone. What I'll tell people is I'm happy to duplicate the ad and run it in parallel and hopes that this edited changed. Better ad right does better than the original. 9 times out of 10 it doesn't. Sometimes the one thing that you want to change might be the one thing that's actually driving your ad to perform well. Remove your subjectivity. Let your data do the talking. And don't edit your ads once they're live. I have a whole video about the learning phase and the Facebook algorithm on my course which you can find here on my profile. And right now I'm running a deal for 4th of July. We can get $400.00 off.

Casey Cornell

Digital Marketing Consultant for Startups 📈 || eComm Brand Builder || Free Milkshakes for Following

1mo

I wonder how many people see this, don’t like it even tho they may have learned something new. Do you see a difference in LinkedIn vs TT as channel metrics? LinkedIn is as we call it “marketers, marketing to marketers”

Joshua Travers

Sales manager and people leader with 20+ years of leadership and sales experience.

1mo

Solid advice.

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Caleb Kruse’s Post

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