Caleb Kruse’s Post

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🚀Helping Businesses Scale on Facebook and TikTok Leveraging Ai and Automation | 100k+ Followers on TikTok | $150 MM Ad Spend on Paid Social | 10+ Years in Paid Media | Automation and Ai | Creative Strategist

Shock Hook video transitions are blowing up on organic feeds like instagram and TikTok but do they have a place on the paid side? Here’s the general idea. You start you video with one of these shock hooks. Shows something crazy happening that quickly transitions into your video. The purpose is to stop the scroll and “shock” the viewer. I’ve seen businesses like car dealerships and restaurants using these the most. I’ve heard of people having mixed results leveraging this on the ad side. Some see strong results while some see poor conversion rates. Have you tested this yet? Would you? Comment “shock hooks” and I’ll send you the Google drive link to this video so you can try some of these for yourself.

Alex Cooper

AI & advertising. Helping you make better direct response creatives. Building Adcrate.

1mo

Technically you shouldn't be using other people's content in paid ads. It's likely you won't get in trouble, but the benefit isn't worth the risk of something legal - especially if you're working on behalf of clients imo

We haven't had much success with these. The problem with shock hooks seems to be that it hooks everyone, irrespective of their potential as a customer, thereby rendering the hook signal pointless to the algorithm, or muddying it's efficacy at the least.

Josh Viner

Learn the secret psychology behind the best marketing | I help marketers and founders use psychology to create more persuasive ads | Click the button below to join my newsletter: Psychology of Ads

1mo

Shock hooks. Love seeing these on the feed when done well (also see a lot of bad ones haha)

James Peacock

No BS DTC growth partner 💪 | 7-8 Figure Case Studies & References Available (DM me) | Founder @ExpansionPack

1mo

Find them cringy and using content you don't own in paid is never an idea I'd recommend.

Kinda makes me sick to my stomach knowing the backstory of some of these videos and that people died. Wonder how their families feel?

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Keeley Mazurek

CaaS | UGC Creator & Creative Strategist | Building A 6 Figure Business | On a mission to make UGC in 🇨🇦 as mainstream in marketing as it is in 🇺🇸

1mo

Belongs in organic not paid ads. I doubt conversions are good on these anyways but I assume high hook rate

Sebastián Petrocelli

Performance Creative Lead @ Your Glow Up | Direct Response Meta, TikTok & Google Ads | Marketing Copywriter 🚀

1mo

shock hooks

Abraham Yela

General Manager at Widitrade & Widileads - We are Hiring!

4w

Shock hooks

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Gaurav Gupta (GG)

Growth Marketing advisor to B2C, B2B & DTC brands | Solving CAC and Customer acquisition challenges thru Media, Martech, Data & Intuition

1mo

Shock hooks

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UGC Ads Media

Sveriges mest resultatdriva UGC byrå, UGC Ads Media

1mo

We have made it work with paid

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