🚀Helping Businesses Scale on Facebook and TikTok Leveraging Ai and Automation | 100k+ Followers on TikTok | $150 MM Ad Spend on Paid Social | 10+ Years in Paid Media | Automation and Ai | Creative Strategist
Shock Hook video transitions are blowing up on organic feeds like instagram and TikTok but do they have a place on the paid side? Here’s the general idea. You start you video with one of these shock hooks. Shows something crazy happening that quickly transitions into your video. The purpose is to stop the scroll and “shock” the viewer. I’ve seen businesses like car dealerships and restaurants using these the most. I’ve heard of people having mixed results leveraging this on the ad side. Some see strong results while some see poor conversion rates. Have you tested this yet? Would you? Comment “shock hooks” and I’ll send you the Google drive link to this video so you can try some of these for yourself.
We haven't had much success with these. The problem with shock hooks seems to be that it hooks everyone, irrespective of their potential as a customer, thereby rendering the hook signal pointless to the algorithm, or muddying it's efficacy at the least.
Shock hooks. Love seeing these on the feed when done well (also see a lot of bad ones haha)
Find them cringy and using content you don't own in paid is never an idea I'd recommend.
Kinda makes me sick to my stomach knowing the backstory of some of these videos and that people died. Wonder how their families feel?
Belongs in organic not paid ads. I doubt conversions are good on these anyways but I assume high hook rate
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1moTechnically you shouldn't be using other people's content in paid ads. It's likely you won't get in trouble, but the benefit isn't worth the risk of something legal - especially if you're working on behalf of clients imo