This team, including our favorite banana squishmallow, is prepping to see you all at Quirk's Media's NYC event on July 17 & 18!
You can connect with us at booth 428 to learn all about Highlight's latest product intelligence innovations (and get a squishmallow hug if needed too)!
We are thrilled to announce that Ilpresso is the proud beverage partner of Admeet 4.0 conference!
As experts and thought leaders come together to discuss the future of media consumption, enjoy a cup of world class coffee and fuel your creativity.
Stay tuned for updates and exclusive content from the conference.
#Ilpresso#Admeet4.0 #DigitalVsTraditionalMedia#CoffeeAndConversationsAdStreet
Highlight's excited to be at Quirk's Media Dallas this Wednesday and Thursday!
We're here to see what real-world experiences and challenges brands are facing in 2024. (We also heard a rumor about line dancing and cocktails? 🤠 🕺 )
Let's chat about your product research roadmap! Can in-context consumer testing support your innovation goals?
Send Lukas Cartmell a DM or drop your booth number in the comments so we can stop by and say howdy 👋
#quirksdallas#quirksmedia#consumerinsights#marketresearch
Hello DMA Champions! ( DMA stands for Data, Marketing & Advertising )
Big news dropping in! Our DMAasia Annual & Awards Gala is taking a quantum leap – we're jazzing it up at the NESCO Grounds! Imagine shifting gears from a cozy nook to a grand stage that's all about glitz and glam. That's right, we're upscaling!
Why NESCO? Because bigger dreams need bigger stages. And who better to help us make this dream a reality than Yogesh Vyas , Priti D. Mistry (She/ Her/ Hers) and the dynamic team at ExhibitBetter ? Their touch of magic promises to transform our event into a spectacle – think less boardroom, more blockbuster!
Now, let’s talk about turning the heat up on those ECHO Awards and Sparkies submissions. The clock's ticking towards December 6th – are your entries ready to dazzle? #EntryOrExcuse folks, let's see what you've got!
And here's the twist in our tale: Supriya Thakral, after a brief cliffhanger on LinkedIn, is back in action! Expect some Sam Altman-level comebacks and a night of surprises under her expert guidance.
So, mark your calendars for 19th December and get your game faces on. We're not just meeting at NESCO; we're making history. Be there or, well, be ready to hear about it for a whole year!
Can't wait to see you all light up the place!
Cheers,
A few of our New York based GALLERY brands had a chance to sit down with The Business of Fashion this season to discuss the dynamic landscape of brand building in 2023.
Read the full article below.
#Fashion#Business#Branding#Strategy
In partnership with COTERIE New York.
Today, to successfully build a brand and engage Millennial and Gen-Z consumers, brands must navigate shifting wholesale market dynamics, master complex and evolving digital channels and authentically communicate their values and purpose as much as their aesthetic identity and product provenance.
Last week, on the Coterie New York’s show floor, BoF interviewed three leading SME designer-entrepreneurs, Christian Juuls Nielsen, the founder of AKNVAS, Batsheva Hay of Batsheva LLC. and Arianne Elmy of Arianne Elmy , to hear how they built their businesses and reimagined their creative and sales practices to reflect evolving consumer sentiment and behaviour.
Below, BoF shares key insights from the discussion, from connecting with consumers in a transformed social media landscape, to establishing and supporting inclusive communities and approaching wholesale strategically.
I’m excited to join forces with Colosseum Strategy as a founding advisor and strategist, where I will collaborate with Keith Bryan, Yara Daher and Daniel Knapp on industry projects and select client engagements.
This is in addition to my current work Media, Ads + Commerce, where I will continue to publish as an analyst on my Substack newsletter, do industry speaking, and work with clients on marketing/GTM strategy, content & insights development, and product strategy.
I’m grateful for the opportunity to work alongside—and learn from—the Retail Media Dream Team at Colosseum Strategy.
As the longtime leader of Best Buy Ads, Keith Bryan is a unicorn – the only RMN head from a major retailer now in position to help other players navigate the complexity of building and scaling RMNs and RMN-adjacent businesses. He’s seen it all, from building and operating a media business inside a major retailer, to partner selection, to managing organizational dynamics, to balancing the P&L implications of RMN investments.
Yara Daher and Daniel Knapp are brilliant minds and deep fountains of expertise at the intersection of retail media, data, and ad tech. Both are incredible builders, operators, and strategists. Yara has forgotten more about retail media ad tech in the last week than I’ll ever know. And if there is a limit to Daniel’s knowledge of digital advertising, I haven’t come close to finding it yet.
The Colosseum wasn’t built in a day, and commerce media networks won’t be either. But we can help you get to scale faster.
CEO ⎮ Founder ⎮ President ⎮ SVP ⎮ Board Member ⎮ Media & Retail Media Exec ⎮ Created & Led Best Buy Ads to top 5 RMN globally
Introducing Colosseum Strategy, dedicated to helping you win in the competitive arena of retail and commerce media! Andrew Lipsman, Yara Daher, Daniel Knapp and I bring over 70 years of RMN and Media (a diminishing distinction) experience as industry leaders and insiders who have shaped retail media starting before "RMN" was a thing. We serve supply, demand, adtech, publishers, and investors looking to reach the full potential of their commerce media opportunity. Check out "The 8 New Retail Media Realities ... How RMNs Will Go from Good to Great'' and our website (www.colosseumstrategy.com). Stay tuned for our observations from Cannes Lions International Festival of Creativity!
Explore the world of clean rooms with The Hershey Company! Join this a live webinar with Kyle Shank, Director of Media Tech, Analytics and Ops at Hershey's, and LiveRamp's Tousanna Durgan on May 22 to:
➡ Discover what’s motivating Hershey’s to adopt clean rooms and how they’re making an impact on the company’s success
➡ Explore how clean room technology is transforming everything they do
➡ Gain inside access to Hershey’s early learnings and expert advice, especially for CPG companies and brands looking to navigate the ad tech landscape
Ready to uncover the secret to sweet success? 🍫 Save your spot:
Explore the world of clean rooms with The Hershey Company! Join this a live webinar with Kyle Shank, Director of Media Tech, Analytics and Ops at Hershey's, and LiveRamp's Tousanna Durgan on May 22 to:
➡ Discover what’s motivating Hershey’s to adopt clean rooms and how they’re making an impact on the company’s success
➡ Explore how clean room technology is transforming everything they do
➡ Gain inside access to Hershey’s early learnings and expert advice, especially for CPG companies and brands looking to navigate the ad tech landscape
Ready to uncover the secret to sweet success? 🍫 Save your spot:
Are you bringing the SHOW to trade show?
Bringing the SHOW to your trade show is not just about showcasing products; it's about embodying your brand's spirit and values, every day.
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Before the Natural Products Expo West show, I shared a sentiment:
"trade shows suck, bring the show back to trade show."
The response was overwhelming, resonating with countless leaders and teams out there.
Walking the show floor, I was thrilled to witness this next-level mindset in action. It was invigorating for everyone attending, and a testament to the power of authentic enthusiasm.
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Your team and your brand are intricately linked. If your team is energized to showcase your offering, why wouldn't you expect the same enthusiasm from others?
Nobody cares as much as you do about what you do.
So, CARE.A.LOT.
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One standout example from the expo was Tosi Snacks.
True to their name, Tosi embodies authenticity and simplicity.
Tosi = TRUE in Finnish (also stands for True.Organic.Simple.Ingredients)
Their booth, stripped back to a Pickleball court, was a bold statement of their values.
Why Pickleball? It's a sport built on inclusivity and accessibility—values that resonate deeply with Tosi.
Did you know that Tosi is the official snack for Pickleball?
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In the video, you'll see Stefanie Hults, co-founder of Tosi, engaging with a fan of the brand and the sport. Their genuine connection exemplifies the heart of Tosi's mission.
The results?
Meaningful connections, potential partnerships, and a wave of new fans.
Like Pickleball, Tosi is experiencing rapid growth—bringing much-needed nutrient-dense foods to the forefront.
I'd love to hear about other brands that brought the SHOW to this incredible trade show.
(FULL DISCLOSURE: I am the Chairman of the Board for Tosi)
#cultureFIRSTleadership#expowest#pickleball#yeswecan
My mission is to inspire, educate, and empower readers by offering practical insights and actionable advice with E-Books and Paperbacks drawn from real-life experiences.
Director Market Research | MBA in Marketing
1moSorry I will miss you!! Have a great conference. PS — have you seen where my not so young salesperson is working?