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Ready to make your mark online? 📱 Nonprofits thrive on building meaningful connections with their audience, so it might seem daunting to convey emotions through a barrier like a computer screen. With the right tools, your nonprofit can master digital marketing to bring your story to life and grow your support base. If you want to kickstart your digital marketing efforts on the right foot, look no further. We’re eager to hear your story! https://loom.ly/Li67_00 #fiftyandfifty #causemarketing #marketingforgood #purposedrivenbusiness #marketingagency #digitalmarketing

Discover how nonprofits can unlock the full potential of Google Ad Grants for branding purposes. Explore valuable insights and strategies shared by Jonathan Williams, Founder and President of Need By Need, to unlock growth opportunities for your nonprofit! #Nonprofits #GoogleAdGrant #SearchAds #Branding #DigitalMarketing 

👉 Did you know that nonprofits can use their Google Ad Grant for branding? Despite common belief, search ads can indeed be an effective tool for nonprofits to build their brand with their Ad Grant. Here's how it works: 🎯 Determine the audience you want to reach. 📄 Create a landing page and ads that cater to this audience. You can even use an existing webpage if it’s relevant. 🔍 Craft ads and keywords that will attract Google Search traffic from your target audience (Remember, your keywords might need to be broader to expand your reach!) Now, here's the game-changer: instead of focusing on traditional conversions, optimize your ads for page scrolls, page visits, and other view-related conversions. By setting up “view” based events as conversions, you can bid more than $2/click for pure traffic, which will generate more visits and likely allow you to utilize more of your ad grant each month. So, don't hold back - nonprofits can, and should, use Google Ad Grants for branding. Have you tried this approach? #Nonprofits #GoogleAdGrant #SearchAds #Branding #DigitalMarketing

Want to know our #1 marketing tip for small businesses and nonprofits? Know. Your. Audience. Yep, that's it. That's the #1 tip. So many organizations skip this step and then end up with lackluster results. Learn more in this article, then get in touch with our team to chat about how we can help you know your audience. https://lnkd.in/d3ywytkk

Contrary to what some people may think, the target donor demographic for most nonprofits is highly active on Facebook. It's true! And these potential donors hate the impersonal and sometimes creepy ads that pop up on their feeds—which is why the key to getting the most out of your Facebook advertising could be 𝐥𝐞𝐚𝐧𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐢𝐧 𝟐𝟎𝟐𝟒. Today we’re going to take a peek inside our own marketing here at NextAfter and see how taking an ultra-personal approach to your ad might just lead to a big lift in conversions.👇 Hypothesis: Presenting an ad in an ultra-personal format will produce higher acquisition rates and a lower CPA (cost per acquisition). Why might this work? Creating an ad experience that looks and feels like a personal note from an acquaintance will create an atypical ad experience that could “jar the prospect to attention” and entice them to engage with the offer since it looks more like an organic post. Results: The treatment resulted in a 𝟏𝟎𝟔.𝟔% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐞𝐦𝐚𝐢𝐥 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 for all traffic compared to the control. 📈 But that’s not all … click the link in the comments to see the full impact of this test. #Fundraising #FacebookAds #Optimization #NonProfit #DigitalMarketing #NextAfter

Elevate Your Social Media Presence! 🚀 Revolutionize your social media game with our expert content strategies crafted for the dental industry. 🌟 Testimonials: Highlight positive feedback from satisfied patients to build trust and credibility. 🌟 Behind-the-Scenes: Showcase your team, technology, and facilities to humanize your brand. 🌟 Interactive Content: Spark engagement with polls, quizzes, and stories to gather insights and connect with your audience. 🌟 Community Engagement: Share your involvement in local charity events and volunteer initiatives to showcase your commitment to the community. Ready to unlock the full potential of social media? Let’s connect! #SocialMediaSuccess #DentalMarketing

🚀 Exciting News for Nonprofit Digital Marketers! 🌟 Join Whole Whale's exclusive webinar, "Amplify Your Impact: Unleash the Power of the Google Ad Grant" 📈 Gain the expertise to make a lasting difference and maximize your impact! Don't miss out! Register today! 📅 Date: [May. 2nd, 2024] 🕒 Time: [1pm-2pm] 📍 Where: https://bit.ly/3vO3pLs Get ready to take your Google Ad Grant campaigns to the next level 🚀 #NonprofitMarketing #DigitalStrategy #Webinar2024

'Tis the season of giving! Is your non-profit maximizing its impact on Meta? Check out Andrew's tips on current trends to understand how to get the most out of year-end giving.

🔓 Discover the keys to boosting your organization's online visibility and optimizing engagement with your audience. 🔗https://bit.ly/46spnAC #DigitalStrategy #MarketingTips Nonprofit Tech for Good

This is it—the final push of 2023. As you prepare to transition from #GivingTuesday to year-end, take a moment to reflect on what worked, what didn't work, and how you can fine-tune your strategy. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝗜 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝟯𝟰 𝗠𝗲𝘁𝗮 𝗮𝗱 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗜 𝘄𝗼𝗿𝗸 𝗼𝗻 𝘀𝗽𝗮𝗻𝗻𝗶𝗻𝗴 𝗮 𝗱𝗶𝘃𝗲𝗿𝘀𝗲 𝗿𝗮𝗻𝗴𝗲 𝗼𝗳 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀.👇 🌟 Instagram: The 2024 Game-Changer Embrace the power of Instagram! Master Instagram Ads with these tricks: - Optimize for 9:16 format content to maximize Stories and Reels placement. - Engage with short, 10-15s videos featuring your brand's logo and a compelling CTA. - High-quality, real photos can make a significant difference. Try adding a text overlay 🌟 Don't neglect cold audiences Donation campaigns should always have at least one cold audience. Here are 3 cold audiences that consistently perform well, if they are not the top performers - Advantage + or Open - Broad interest specific to your org > nonprofits - LLA Donor List with value 🌟 Harness the Power of Urgency: Countdown Series Leverage the countdown approach. A series of messages building urgency over two weeks, one week, and the final days can dramatically boost engagement and donations. I see so many opportunities for Nonprofits to do the unthinkable using Meta ads in 2024. Are you in?