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Why UGC is more important than people think? User-generated content (UGC) and its potential to transform engagement and amplify brand presence is often underestimated. UGC encompasses original content created by individuals, not brands—think social media updates, reviews, blogs, or unboxing videos—that resonate with authenticity and real experiences (Dylan, 2023). Take the Co-op example—Santa Claus with a Co-op bag at the bus station shared across social media 🎅🛄 . Co-op leveraged this UGC, embracing the festive spirit, garnering attention, and engaging their audience on LinkedIn with the catchy caption, "Santa's got a brand new bag." This simple yet effective use of UGC showcases its influence and brand amplification potential. Why is UGC critical? It drives increased engagement, builds trust through authenticity, and offers diverse perspectives, ultimately broadening a brand's reach (Dylan, 2023). As marketers, leveraging UGC could revolutionize your marketing strategies, improving customer funnels and conversions. Embrace UGC, tap into its authenticity, and witness the exponential growth it can unlock for your brand. Click here to explore the importance of UGC and how it can supercharge your brand's presence and conversions! https://lnkd.in/d36zHAvW #UGC #BrandAmplification #EngagementBoost #forbes #coop #marketingdoneright #marketing

Some work updates! Siponey Spritz Co.™ B Corp non-alcoholic lineup is officially coming this summer! I’m so excited for absolutely crushable cocktails with juicy real ingredients that leave us with an option to be mixed or not with your favorite spirits. Joseph Mintz is BUSY running our line, and I am so proud! #drinkbetter On the political front, I’m dealing with an opponent who is a massive tear-down bully. Initially she had her friends challenge my ballots in Albany. She has now escalated her taskforce and has sued me AND the New York Board of Elections in the Supreme Court over my NAME, as well as a technicality, at best, saying the position I am seeking is unclear. Surely both are clear to her. In return, she’s given me a platform to share where her priorities are: certaintly NOT in serving the community, but rather in serving me thousands of papers easily costing $20-30K. Are these the type of politicians we want, America? This is so embarrassing to explain to my global friends. At any time she could have reached out to me, her constituent, to work together to better our community. Or made a moral decision of sportsmanship, “may the best candidate win”, and simply tried her best to do her job well. It’s become clear now that she doesn’t know how to do her job well. So now my phone is ringing non-stop with journalists calling over the last 24 hours and I am forced to blow up her bullshit, as a last case resort. Losing poise never sits well with me but in order to make a change, I have to expose her significant flaws in leadership. While I’m sad to be going into Passover week with her actions looming above mine and my family’s head, I will not be silenced. I am happy and I love my family and the opportunity to make needed change in my community. I will stay focused and defend my name staying on the ballot because our community deserves better than 3-decade long self-serving deep state performative politicians with deep legal pocket$. #ChangeisNow Lastly, regarding my book — it seems like I had at least one more chapter to write in realtime — the beginning of my career in politics. More soon! #PowerinTrauma https://lnkd.in/eAKJV7R6

Strong human emotion + Excellent use of disticinctive brand assets + CEP’s + diversity of all types + transferable idea for most markets in context of a global brand. The idea transforms all media channels too. The creative team ( and hopefully because of a excellent client brief) ticks many boxes in my view. …But is doesn’t feel like a “tick box”creative that tries to do everything and ends up being “creative scrambled egg”like so many often do when a brief has to many objectives. It’s also a “ risky” idea, but it works because it’s authentic and consumers would agree with a core message. The negativity of the idea works because the brand is celebrated or part of that human truth. I think this is my favourite brand campaign this year. I don’t know anyone on either client or agency side- I just love it!

The MOST practical panel I've ever been on is coming back: → More profitable funnels → 5 min. each (no aimless monologuing) → No slides, all action I have my own thoughts, BUT to juice it... I interviewed a few friends whose brands you all love and know ;) See you next week.

🌹 Love is in the air, and so is creativity! 🚀 Just stumbled upon this old The Coca-Cola Company's brilliant Valentine's Day bus stop advertisement. Here are my top insights on this clever marketing campaign, which is the reason why I love Coca-Cola so much: 💡 The campaign beautifully captures the essence of love with its heartwarming message and the brilliant idea of connecting strangers in the strangest place, like Tinder or Bumble, but at a bus stop. Coca-Cola went beyond selling a product; it created an emotional connection that resonates with the audience. 🚌 The bus stop transforms into a love hub, spreading joy and smiles. It's a fantastic example of how brands can leverage special occasions to engage their audience memorably. ❤️ What I love most is how Coca-Cola turns a mundane space into a canvas of love, proving that creativity knows no bounds. It's a reminder that marketing can be impactful and heartwarming when executed with genuine emotion. 🔗 Let's celebrate this innovative approach to advertising! Calling all connections and marketers to share your thoughts in the comments and spread the love. Cheers to Coca-Cola for making this Valentine's Day extra special! 🥤💕 https://lnkd.in/d78RBg3X #marketing #cocacola #valentinesday #innovativemarketing #advertising #madovermarketing

This campaign is a True depiction of #CommuntyCentricMarketing! How a brand can create experiences that enables the product or service to be part of their communities lives True brand-community intergration #MarketingStrategy #DigitalMarketing #Entrepreneurship #StartupAfrica #BusinessStartegy

Do it. But do it DIFFERENTLY!!! Lewis Hamilton is the new Celebrity jumping on the Tequila bandwagon craze ... With Almave, a NON-ALCOHOLIC Tequila that he has co-founded with Iván Saldaña Oyarzábal ( A master Distiller and Entrepreneur). We've seen Dwayne Johnson's (Teramana), Kendall Jenner ( 818) that causes a lot of controversy, Gerber and Clooney's (Casamigos), Eva Longoria (Casa Del Sol)... Lewis Hamilton being an F1 driver and with about one-third of car crash fatalities in the U.S. involve drunk drivers, according to the NHTSA. ( Forbes ). Almave, is a great Celebrity - Product fit 💯! We've seen celebrities starting brands that don't really succeed because of the Celebrity Brand misalignment with their Personal brand ( Lack of Authenticity). But Almave is spot on! Also John Legend's recent tech company It's Good is another great example. Almave, sip or pass??? Sip💀. #Socialmedia #CelebrityBrands #Almave #Instagram

In today's competitive business landscape, creating meaningful connections with customers has become more important than ever. Emotional marketing campaigns are one powerful way to achieve this. By tapping into customers' emotions, these campaigns can have a profound impact on a brand's perception and overall success. #branddevelopment #contentcreation #EmotionalMarketing #BrandPerspective #MarketingStrategy #BrandAwareness #CustomerEngagement #BrandDifferentiation

Act with audacity