Lots of Buzz at Cannes for Women in Adtech, supporting equality, equity and effectiveness…#strongertogether! Amy Alba Carli Brunner The Female Quotient #canneslionsfestival #canneslions
Great seeing Jill Steinhauser from Warner Bros. Discovery Ad Sales at The Female Quotient Equality Lounge here in Cannes. #adsales #adtech #wbd #canneslions #canneslions2024 #martech #advertising Capgemini Media & Entertainment Amy Alba
Our team had an invigorating time a Cannes discussing the "Netflix Effect" and thinking through with industry leaders what is next on the horizon! #adtech #martech #content #contextual #Canneslions2024
Netflix at Cannes Lions International Festival of Creativity, featuring a compelling session with industry expert Dr. Marcus Collins, alongside Netflix’s Ads leader Peter Naylor, Magno Herran, and Chief Growth Officer of Kellanova, Charisse Hughes. The discussion was centered on how the impact of cultural production drives consumption, aptly termed the "Netflix Effect." Exciting insights on the horizon! #Netflix #CannesLions #Creativity #NetflixEffect #canneslions2024 Great to be here with Amy Alba & Daniel Yogesh Pattappa from the Capgemini Media & Entertainment team #adtech #martech #content #contextual
Our Capgemini Media Leaders were busy at Cannes and ready to strategize and solve for MultiPlatform Multicurrency Measurement of audiences, ads and content! #canneslions2024 #mediameasurment #monetization #adanalytics #insightsanddata #datadriven
Executive @ Capgemini | leading media clients to monetize data, insights & optimize ads, audiences & content with AI analytics & Insights- x WBD, WideOrbit, Operative
Always great seeing industry friends at #Canneslions like the Legendary Evan Shapīro and hearing from Travis Scoles to discuss and debate multi-currency…measuring all media across all platforms and getting an industry unification/alignment JIC vs MRC vs WFA along with Sarah Warner Harms (Roku Advertising) Lisa Giacosa , (Spark Foundry) … whom I will be forever quoting her best metaphor to explain multicurrency measurement “ My dress i bought in 🇫🇷 my shoes in 🇺🇸 and my jacket in 🇬🇧 now quickly tell me avg cost per item and instant convert to one currency”… it’s essentially the challenge to measure audiences with videoamp, ispot, comscore, etc. #mediameasurment #multicurrency #audiencemeasurment #canneslions2024 #admeasurement Capgemini Media & Entertainment
We are honored to be members of Coalition for Innovative Media Measurement (CIMM) with our Media Transversal team being a part of an amazing panel that’s working towards an effective collaboration for a meaningful change with the Industry Leaders Dana McGraw Travis Scoles Jorge Ruiz Kate Alessi Jon Watts Amy Alba Daniel Yogesh Pattappa OpenAP
Driving Women’s Sports @ Cannes - Not a moment but a movement was amazing by the President of Disney Advertising Rita Ferro Daniel Yogesh Pattappa Amy Alba Carli Brunner
We're thrilled to share that our brilliant Media experts - Daniel Yogesh Pattappa, Amy Alba and Carli Brunner - will be attending the Cannes Lions International Festival of Creativity next week to talk about the exciting topics of Monetization in Advertising, the Creator Economy, Sports Experience, Attribution Using AI and so much more. Stay tuned for updates on their activities.
Wondering why customer data platforms (CDPs) are so important to digital experiences? Join Capgemini, Salesforce, and our guest, Forrester, on November 16 at 2:00 pm Eastern as we break down how CDPs can impact the Media & Entertainment industry and why this technology is so vital to the customer journey. Register for the webinar today! https://lnkd.in/gYFfTbbK
