Capital D reposted this
🚨 New investment - Electrify Video Partners has made a strategic investment in Mentour Pilot and Mentour Now, two of YouTube's leading aviation channels! Why am I thrilled about this partnership? 🛫 Mentour Pilot, founded by airline pilot and creator Petter Hörnfeldt is the go-to source for in-depth aviation analysis reaching 2 million subscribers. 📈 This investment aligns perfectly with Electrify's mission to scale informative and inspirational creator businesses. 🚀 We're set to transform Mentour Pilot into a global aviation media franchise while preserving the authenticity fans love. Petter said "I'm really excited to start this journey with Electrify - it will give me access to a bigger team, which means I can create more content, and even better content for my audience, whilst continuing to grow the Mentour Pilot brand." At Electrify, we're passionate about empowering creators to reach new heights. With Mentour Pilot and Mentour Now joining our portfolio alongside channels like Veritasium, Astrum and Simple History, we're continuing to invest in the future of digital content. More investments coming soon.. #creatoreconomy #investor
Love this for you guys! Did you see the full-on 737 cockpit on the floor at Open Sauce? It was so cool.
Very cool. I watch his stuff all the time!
My first reaction was “dude you invested in Eminem’s channel?” :)
Let’s make aviation great again!
Simon Mines what are your fav. aviation YouTube channels?
Congrats Ian! Looks like a fantastic brand. And congrats Petter Hörnfeldt for having the humility to give up control in the business side, to double down on what you love - creating!
A great match, congrats to you and Petter!
Owner & Content Creator; the Mentour group
1moI’m really looking forward to see what we can accomplish together!