Capsum’s Post

"I love the fact that our consumers and our community are so much more savvy, and really push brands to elevate from a higher standard of quality, execution, and performance. So it challenges us to push our partners to figure out that delicate balance between artistry, and performance." Gloria Ryu of Haus Labs By Lady Gaga Haus Labs' Chief Product Officer Gloria Ryu and Capsum CEO Sebastien Bardon joined Leïla Rochet for an exclusive Beauty Talk at MakeUp in Los Angeles 2024, to discuss how a science-centric approach is transforming beauty. Click on the link below to read a snapshot from our extended interview, and discover how new technologies and scientific innovation are helping brands find the sweet spot between performance and artistry. A full summary of the presentation and interview, including key products and takeaways, is available as part of a comprehensive report covering all our Beauty Talks from MakeUp in Los Angeles. Contact us today to get hold of your copy. #beauty #cosmetics #makeup #skincare #wellness #beautytrends #beautybusiness #beautyinnovation #beautyindustry #trends2024 #BeautyTok #beautytech #makeuptrends #trendanalysis #innovation #makeupinlosangeles #inspiration #beautyinspiration #trendinspiration https://lnkd.in/ezyhhEah

SET YOUR BEAUTY PLAYBOOK ON FIRE, ACCORDING TO EXPERTS. Exponent Founder Liz Whitman took the stage last month at the WWD LAB Beauty Event to share her know-hows when it comes to launching a beauty brand today. Liz shared three important tips: (1) Identify meaningful product differentiation in a cluttered beauty landscape. "In Exponent's case, we invest in patented, clinical skincare technology." (2) Have a multifaceted distribution strategy. "Brands need to broaden their focus on where you have a strategic advantage. For Exponent, we are a clinical skincare line so we actually have a pro line we sell through professional channels, like spas, med spas and dermatologists offices." (3) Hone in on customer loyalty. "I'm talking about that gobsmacking-make-my-heart-soar, I want you to yodel about your brand from every mountain top type of customer passion. Exponent's anti-aging serum has been its hero. She's seeing real results, so she's coming back for more. And now we will broaden our clinical skincare technology to take care of her additional concerns."

Now thats Innovation. Loreal reinventing the hair dryer. Not only does it deliver better on functional benefits- shiny hair, it has better features faster drying time, less heat, less damage. How they did it- using a creative, collaborative team to ideate. #strategy #innovation #creativity https://lnkd.in/gsNiYEMb

If you missed our "Higher Futures" conference at MakeUp in Paris, don’t worry! You can now read an exclusive extract from our presentation on the #CosmeticSeeds blog. Dive into our insights on the three key trend territories that could inspire your next breakthrough in beauty innovation: Augmented Science, Amplified Reality, and the Post-natural Future.

Looks like Eight is a lucky number! 🚀 Element Eight, the luxury skincare brand revolutionising the industry, has successfully closed a remarkable $6 million in new SAFE funding. 🌟 Element Eight is at the forefront of skincare innovation, merging advancements in oxygen-infusing medicine with their ground breaking OATH (Oxygen Amplified Therapy) technology. This proprietary technology, developed over a decade, mirrors haemoglobin function, delivering a surge of oxygen up to 700 microns deep into skin cells. This targeted approach combats key aging indicators linked to oxygen depletion in the skin. 🔍 Team Expertise: Qualifications: The team collectively holds an impressive 16 MD-PHDs. Patents: Boasting 120 medical patents. Technological Prowess: Over 100,000 applications of their developed technologies. 🌐 Product Portfolio: Range: The brand offers a curated selection of six stock-keeping items. Pricing: Products are priced between $90 and $325. Availability: Available for purchase on the brand's official website, as well as at premium retailers such as Bergdorf Goodman and Neiman Marcus. Element Eight is not just a skincare brand; it's a scientific pursuit to defy aging at its core. Stay tuned as they continue to redefine luxury skincare. ✨ #ElementEight #SkincareInnovation #LuxuryBeauty #OxygenAmplifiedTherapy #BoardAppointments #FundingSuccess

Imagine taking a brand that's gone global with dish scrubbing smiley face sponges and pairing it with a giant in the beauty industry. Sounds a little weird, right? That's exactly what's happening with Scrub Daddy, Inc. and Benefit Cosmetics. They've mixed it up by collaborating with a "POREfessional" skin care kit that's all about keeping both your face and your space clean. 🧼 Let's break down why this is the collab we didn't know we needed but absolutely do: 🔸 Brand Evolution: Scrub Daddy is stepping out of the kitchen and into your bathroom with style. This move introduces them to the beauty space, showing that they're not just about cleaning dishes but also about supporting your skincare routine. 🔸 Leveraging Loyalty: Benefit Cosmetics' loyal followers trust their products for top-notch beauty solutions. By integrating Scrub Daddy into this trusted circle, they're providing an easy entry for Scrub Daddy into the homes (and beauty routines) of a whole new audience. 🔸 Market Expansion and Revenue Stream: The sold-out microfiber towel marks Scrub Daddy's successful test in a new product category, revealing a promising new revenue stream and potential for brand diversification into personal care. 🔸 Clever Theming: The campaign ties together the cleanliness of your living space and your skin with the catchy hook, “Spring-clean your pores – and your place, too!” It’s smart, relatable, and perfectly tailored to appeal to anyone who loves a clean space as much as a clear complexion. 🔸 Creating Buzz: This unique pairing naturally sparks interest and excitement, driving engagement through its novelty and the surprise factor. It's the kind of partnership that gets people talking, sharing, and trying out products. This isn't just a collaboration; it's a bold statement in the world of brand partnerships, proving that sometimes, the most unexpected duos can lead to the most exciting results! https://lnkd.in/gujJmTUx #ScrubDaddyxBenefit #InnovativeCollabs #BrandPartnerships

As 2023 is winding down, Beauty Independent asked beauty manufacturers to identify the trends they think will shape manufacturing in the beauty industry for 2024: https://hubs.la/Q029kW5t0 #beautytrends #skincaretrends

Experience the mesmerizing play of light and color as our serum embodies pure elegance. Let our smooth visuals captivate you and enhance your understanding of beauty. Dive into our skincare artistry, where every detail reflects sophistication and perfection. #Prismus #BeautyRedefined #DesignElegance #SerumSculpted #brandidentity #graphicdesign #visualdesign #creativeagency #designinspiration #branding #marketing #digitaldesign #creativeprocess #brandstrategy #designstudio #visualcommunication #brandingdesign #creativevision #brandingexpertise #artanddesign #brandingagency #designmagic #creativeideas #brandingmagic

💡There are many products on the market now to either extend or supplement the benefits of professional treatments. Right now, just 9% of respondents who’ve had professional treatments use products of this type to supplement or extend the procedure’s benefit. 👉🏽82% percent would be interested in doing so. 💡There is an opportunity for brands with products of this type to position themselves as partners in her professional procedure journey by maximizing her investment through an extension of benefits. 🧴Brands of products used by respondents to extend or supplement the benefits of professional skin care treatments include Alastin, Bioelements, Dermalogica, Vichy, Obagi, PCA Skin, Skinmedica, Skinceuticals and Zo Skincare, among others. 😃Teeth whitening strips of various brands were mentioned as follow-ups to a professional whitening service. ➡️Read on for the full report, including top in-home #beauty treatments consumers are seeking out...